Xinhua News Agency Beijing, August 16th. Recently, the General Office of the CPC Central Committee and the General Office of the State Council issued the "14th Five-Year Plan for Cultural Development" and issued a notice requiring all regions and departments to conscientiously implement it in light of the actual situation.
"The 14th Five-Year Plan for Cultural Development" is as follows.
Culture is the soul of the country and nation, and it is also the soul of national governance. Without Socialist culture Prosperity and development, there would be no socialist modernization. In order to further promote the prosperity and prosperity of socialist culture and build a socialist cultural power from a new historical starting point, this plan is prepared in accordance with the " Outline of the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-Term Goals for 2035".
1. Planning background
During the 13th Five-Year Plan period, under the strong leadership of the Party Central Committee with Comrade Xi Jinping as the core, the tasks determined in the " National Cultural Development and Reform Plan for the 13th Five-Year Plan Period " were successfully completed, and the newly determined key projects and innovative measures were steadily promoted according to the needs of the situation. my country's cultural construction has achieved historic achievements and undergone historic changes in rectifying the roots and keeping the truth and innovating, providing strong positive energy for upholding and developing socialism with Chinese characteristics in the new era and creating a new situation in the cause of the Party and the country. The Party’s leadership over propaganda, ideology and cultural work has been comprehensively strengthened, and has gathered the tremendous strength to build a moderately prosperous society in all respects and realize the great rejuvenation of the Chinese nation. The Party’s theoretical innovation is being comprehensively promoted, and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era has profoundly changed China and influenced the world. The core socialist values and China’s excellent traditional culture are widely promoted, mainstream public opinion is constantly consolidating and growing, cyberspace is becoming clearer, and the spiritual outlook of people of all ethnic groups in the country is becoming more and more vigorous. Literary and artistic creation continues to flourish, the level of public cultural services continues to improve, cultural undertakings and cultural industries prosper and develop, and people's sense of participation, gain and happiness are significantly improved. The image of a responsible major country with peaceful development has been further demonstrated, the country's cultural soft power and Chinese cultural influence have been greatly enhanced, and the new development of Chinese civilization has contributed new growth to the progress of human civilization. We are more confident in cultural confidence, more confident and more capable than at any time in history to create new glory for Chinese culture.
The "14th Five-Year Plan" period is the first five years for my country to embark on the new journey of comprehensively building a modern socialist country on the basis of building a moderately prosperous society in all respects. It is also a critical period for promoting the construction of a socialist cultural power and creating a Chinese culture that shines the world. Entering a new stage of development, we will coordinate the promotion of the "five-in-one" overall layout of and coordinate the promotion of the "four comprehensive" strategic layout. Culture is an important part. Cultural construction must be placed in a prominent position in overall work, and more consciously use culture to lead the fashion, educate the people, serve the society, and promote development. To implement the new development concept of , build a new development pattern, and promote the high-quality development of , culture is an important fulcrum. It is necessary to further develop and strengthen the cultural industry, strengthen cultural empowerment, and give full play to the role of culture in activate development momentum, improve development quality, and promote the optimization and upgrading of the economic structure. To adapt to the historic changes in the main contradictions in our society, meet the people's growing needs for a better life, and promote the all-round development of people, culture is an important factor. It is necessary to deepen cultural system reform, expand the supply of high-quality culture, and allow people to enjoy a more fulfilling, richer and higher quality spiritual and cultural life. Welcoming a new wave of scientific and technological revolution and promoting quality, efficiency and power transformation of development, culture is an important field. We must accelerate the deep integration of culture and science and technology, better build advanced socialist culture with advanced applicable technologies, reshape the methods of cultural production and communication, and seize the commanding heights of cultural innovation and development. To realize the great rejuvenation of the Chinese nation and overcome various risks and challenges on the road ahead, culture is an important source of strength. We must raise the banner of thought, strengthen value guidance, inspire the spirit of struggle, build a shared spiritual home for the Chinese nation, promote culture to forge the soul, and enhance the cohesion, centripetal force and creativity of the whole nation.To deal with the intertwined impact of the world's major changes unseen in a century and the global pandemic of the new crown pneumonia epidemic, resolve new contradictions, meet new challenges, and form new advantages in a complex international environment, culture is an important soft power. We must strengthen strategic determination, tell China's story well, and provide lasting and profound spiritual motivation for promoting the building of a community with a shared future for mankind. To take a new road to taking the exam, carry out great struggles, build great projects, advance great causes, and realize great dreams, we must be more confident in cultural confidence, consciously shoulder the new cultural mission, carry out cultural creation in practical creation, realize cultural progress in historical progress, and provide ideological guarantee, public opinion support, spiritual motivation and cultural conditions for the comprehensive construction of a modern socialist country.
2. Overall requirements
(I) Guiding ideology. Hold high the great banner of socialism with Chinese characteristics, adhere to the guidance of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, the important thought of "Three Represents", the Scientific Outlook on Development, and Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement General Secretary Xi Jinping’s important thoughts on propaganda and ideological work, adhere to the combination of the basic principles of Marxism with China’s specific reality and the excellent traditional Chinese culture, focus on the overall layout and strategic layout of socialism with Chinese characteristics in the new era, focus on the new development stage, implement the new development concept, and build a new development pattern, focus on the mission and tasks of raising the banner, gathering the hearts of the people, cultivating new people, promoting culture, and displaying the image, guided by the socialist core values, and promote high cultural quality Development is the theme, with deepening supply-side structural reform in the cultural field as the main line, cultural reform and innovation as the fundamental driving force, and meeting the people's growing spiritual and cultural life needs as the fundamental purpose, we adhere to the principle of seeking progress while maintaining stability, adhering to the integrity and innovation, and strive to uphold and improve the system for the prosperity and development of advanced socialist culture, strive to consolidate the guiding role of Marxism in the field of ideological , consolidate the common ideological foundation for the unity and struggle of the whole party and the people of the whole country, and strive to build a socialist ideology with strong cohesion and leadership, a socialist spiritual civilization with strong vitality and creativity, and a Chinese cultural soft power with strong appeal and influence, constantly create new glory of Chinese culture, and lay a solid foundation for building a socialist cultural power.
(II) Working principles
——Adhere to the overall leadership of the Party. Adhere to and improve the system and mechanism of the Party leading cultural development, implement the principles of the Party managing propaganda, the Party managing ideology, and the Party managing media, and implement the Party’s leadership in all aspects of propaganda, ideological and cultural work, and provide a fundamental guarantee for achieving high-quality cultural development.
——Adhere to the people first. Put the people at the center, respect the people's dominant position, safeguard the people's cultural rights and interests, combine publicity, education, guidance and service to the people, encourage people to participate in cultural innovation and creation, participate in national cultural governance in accordance with the law, and ensure that cultural development is for the people, rely on the people, and the results are shared by the people, and promote the unity of meeting people's cultural needs and enhancing the people's spiritual strength.
——Adhere to the new development concept. Integrate the new development concept into the entire process and all areas of cultural development, optimize the cultural development ecology, transform the cultural development mode, reconstruct the cultural development pattern, and achieve higher quality, more efficient, fairer, more sustainable and safer development.
- Adhere to strengthening the foundation and maintaining integrity and innovation. Adhere to the path of socialist cultural development with Chinese characteristics, adhere to the socialist core value system of , unswervingly deepen cultural system reform, orderly promote cultural opening up to the outside world, enhance cultural development momentum, stimulate the vitality of cultural development, develop advanced socialist culture, inherit revolutionary culture, and inherit and carry forward the excellent traditional Chinese culture.
- Adhere to putting social benefits first and unifying social benefits and economic benefits. Grasp the characteristics and laws of cultural construction under the conditions of a socialist market economy, correctly handle the relationship between the ideological attributes and industrial attributes, social benefits and economic benefits of culture, promote a better combination of an effective market and an effective government, and demonstrate and strengthen mainstream values, mainstream public opinion, and mainstream culture.
——Adhere to overall planning and comprehensive promotion.Firmly establish a systematic concept, coordinate development and security, coordinate theory and public opinion, culture and civilization, internal propaganda and external propaganda, online and offline, coordinate domestic and international, undertakings and industries, state-owned and private, positions and markets, promote system integration, coordination and efficiency, and achieve the unity of quality, structure, scale, speed, efficiency and security of cultural development.
(III) Target Tasks
- The ideological awareness and theoretical confidence of the whole party and society have been further enhanced, Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era has shined with a more brilliant light of truth, the people are more active in spirit, and China's development and progress in the new era has become more full of spiritual motivation.
——The level of social civilization has been newly improved, the core socialist values have been deeply rooted in the hearts of the people, the Chinese nation’s feelings for the country have become deeper, the cohesion has been further enhanced, and the people’s ideological and moral qualities, scientific and cultural qualities, and physical and mental health qualities have been significantly improved.
——Cultural undertakings and cultural industries are more prosperous, public cultural service system , cultural industry system, all-media communication system and cultural heritage protection, inheritance and utilization system are more sound, cultural innovation and creativity are significantly improved, culture and tourism are deeply integrated, urban and rural regional cultural development is more balanced and coordinated, and people's spiritual and cultural life is becoming increasingly rich.
——The influence of Chinese culture has been further enhanced, Chinese and foreign cultural exchanges and civilization dialogues have become more in-depth, China’s image is more credible, lovely and respectable, and the humanistic foundation for promoting the building of a community with a shared future for mankind is more solid.
——The socialist cultural system with Chinese characteristics is more perfect, the cultural laws and regulations system and policy system are more sound, and the effectiveness of cultural governance is further improved.
3. Strengthen ideological and theoretical arming
insist on using Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era to arm the whole Party, educate the people, guide practice, and promote work, deepen the research and construction of Marxist theory, promote the sinicization and modernization of Marxism, and enhance the confidence of the vast number of party members, cadres and the masses in the path, theory, system, and culture of socialism with Chinese characteristics.
(I) Promote contemporary Chinese Marxism and 21st century Marxism to deeply root in the hearts of the people
Take the study, publicity and implementation of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as a long-term and major political task, improve the normalized and long-term mechanism for continuous in-depth study, and improve the work system of arming the whole party and educating the people with the Party’s innovative theories. Edit and publish General Secretary Xi Jinping’s series of important works. Strengthen the overall systematic research, academic interpretation and discipline construction of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, and strengthen the research, interpretation and publicity of major original contributions to realizing a new leap in the sinicization of Marxism. Continue to carry out publicity and education on socialism with Chinese characteristics and the Chinese dream. Improve the learning system at all levels, including the Party Committee (Party Group) Theoretical Study Center Group, and organize attendance and supervision and inspection. Continue to carry out large-scale rotation training for party members. Comprehensively use all-media methods, popular language, and artistic forms, combined with the vivid practice and historic achievements of the Party in governing the country, carry out the popularization of targeted, segmented and interactive theoretical publicity and popularization in all aspects and at multiple levels. Innovate the content and methods of ideological and political courses in higher education institutions, encourage cultural celebrities to teach ideological and political courses, create high-quality ideological and political courses, and promote the Party’s innovative theories into textbooks, classrooms, and students’ minds.

(II) Construction Chinese characteristics , Chinese style, and Chinese style philosophical and social sciences
Integrate Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era into all fields and disciplines of philosophy and social sciences, accelerate the construction of philosophy and social sciences with Chinese characteristics, and promote the construction and innovation of the discipline system, academic system, and discourse system. Strengthen top-level design and overall coordination, and formulate medium- and long-term development plans. Strengthen the construction of basic theories of disciplines and create a theoretical school with Chinese characteristics. Deepen research on Marxist political economy in contemporary China. Adhere to the problem-oriented approach, and focus on strategic issues that concern the overall development of the Party and the country, launch a number of original and landmark scientific research results rooted in China, focusing on great practices, and reflecting the characteristics of the times, and promote the international dissemination of academic achievements of major universities. Cultivate an academic platform that efficiently integrates domestic and foreign academic resources and leads the innovative development of disciplines.Give full play to the demonstration and guiding role of National Social Science Foundation . Deepen the construction of new think tanks with Chinese characteristics.


4. Strengthen ideological and moral construction in the new era and the creation of mass spiritual civilization
insist on combining rule of law and governance by virtue, thoroughly implement the " Implementation Outline for the Construction of Citizens' Morality in the New Era" and " Implementation Outline for the Construction of Patriotism Education in the New Era" to promote the formation of ideological concepts, spiritual outlook, civilized customs, and behavioral norms that adapt to the requirements of the new era, and cultivate new people of the era who are responsible for the great task of national rejuvenation.
(I) Deepen the construction of socialist core values
Continue to deepen the publicity and education of socialist core values, enhance cognitive recognition, establish clear orientation, and strengthen demonstration and leadership. Adhere to the integration and implementation of the implementation in detail, integrate the requirements of the socialist core values into daily life and integrate them into the construction of the rule of law. Promote the normalization and institutionalization of ideal and belief education, and build a solid foundation for ideals and beliefs for key groups such as party members, cadres, and young people. Focusing on major time nodes such as "July 1st", "August 1st", and "Eleventh 1st", relying on carriers such as revolutionary history memorial facilities, sites and patriotic education bases, we will strengthen patriotism, collectivism and socialist education, and carry forward the great spirit formed by the Party and the people in the struggle in various historical periods. Strengthen public service advertising. Coordinate the publicity and education on integrity education, thrift education, and labor-creating happiness. Strengthen publicity and education on national reunification and national unity and progress, deepen the practical education of ", one country, two systems, and ", strengthen national defense education for the whole nation, and promote the construction of a safe China.

(II) Strengthen the construction of civic morality
Inherit and carry forward the traditional Chinese virtues, strengthen the construction of social morality, professional ethics, family virtues, and personal morality, and strengthen the construction of family, family tutoring and family style. Strengthen the study and publicity of various advanced models in the revolution, construction and reform period, respect and praise heroes and models, and care for advanced typical figures. Improve the ideological and moral education system that combines family, schools, governments and society, and integrate moral education into the entire process of school education. Give full play to the role of excellent cultural products in cultivating moral sentiments, improve social norms such as citizen conventions, township rules, student codes, and group charters, widely carry out actions to promote the new style of the times, and deepen the governance of prominent issues in the moral field. Strengthen rural ideological and moral construction and innovate the long-term mechanism of cultural, scientific and health ", three-way rural ".

(III) Strengthen and improve ideological and political work
Implement the "Opinions of the Central Committee of the Communist Party of China and the State Council on Strengthening and Improving Ideological and Political Work in the New Era". Strengthen education on situation and policy and education on basic national conditions. Strengthen the ideological and political construction of colleges, middle schools and primary schools, build a number of ideological and political public accounts of higher education institutions, and improve the ideological and political education system for leading cadres, state-owned enterprises backbones, advanced figures in the new era and other groups entering the campus to carry out ideological and political education. Improve the social psychological service system, guidance mechanism, crisis intervention mechanism, and shape a social mentality of self-esteem, self-confidence, rationality, peace, and positiveness.
(IV) Innovative and expand mass spiritual civilization creation activities
Take the implementation of the civilization creation project as a starting point to promote the continuous deepening of civilization cultivation, civilized practice, and civilization creation. Creatively carry out spiritual civilization creation activities such as civilized city , civilized villages and towns , civilized unit , civilized families, civilized campuses and advanced ideological and moral construction work for minors, and expand the construction of a civilized practice center in the new era. Carry forward the scientific spirit, carry out the patriotic health campaign in depth, deepen the civilized dining table action and the "Clean Plate Action", and advocate a civilized, healthy, green and environmentally friendly lifestyle. Improve the volunteer service system and carry out volunteer service care actions extensively. Strengthen the construction of network civilization.


5. Consolidate and strengthen mainstream public opinion
adhere to the correct political direction, public opinion orientation and value orientation, adhere to the Marxist view of news, adhere to unity, stability and encouragement, and positive propaganda as the main , sing the main theme, stimulate positive energy, develop and strengthen mainstream media , and continuously enhance the dissemination, guidance, influence and credibility of news and public opinion.
(I) Build a new pattern of mainstream public opinion
Strengthen top-level design, pay attention to overall layout, strengthen overall promotion, and build a mainstream public opinion pattern that integrates online and offline, and links between internal and external propaganda. Focus on doing a good job in news and publicity of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, carefully organize theme publicity, situation publicity, achievement publicity, and typical publicity to better strengthen confidence, gather the hearts of the people, warm people's hearts, and build unity. Improve and innovate content expression forms to create high-quality news reports that are popular among the masses. Continue to promote the construction of online content and build a national-level news information content aggregation and release platform with wide influence. Strengthen communication effect evaluation and improve the news review system that combines media self-evaluation, media mutual evaluation and key comments. Establish an operating mechanism that combines project-oriented leadership, team-based operation, three-dimensional combat and daily work to promote coordinated and efficient internal and external publicity.
(II) Build a full-media communication system
accelerates the deep integration and development of media, effectively integrates various media resources and production factors, promotes integration and interoperability in information content, technology applications, platform terminals, management means, etc., and creates a group of new mainstream media with strong influence and competitiveness. Coordinate the relationship between traditional media and emerging media, central media and local media, mainstream media and commercial platforms, popular media and professional media, and establish a full-media communication system with content construction as the foundation, advanced technology as the support, and innovative management as the guarantee. Promote the supply-side structural reform of content production, improve the high-quality content output mechanism, and promote interactive, service-oriented, and scenario-based communication. Strengthen the support and leading role of the new generation of information technology, support mainstream media to reshape the editing process, build platform terminals, optimize management methods, strengthen copyright protection, create media resource databases, improve content productivity, and occupy the commanding heights of communication. Innovate media formats, communication methods and operation models, strengthen user connections, give full play to institutional advantages and market roles, and enhance the competitiveness of mainstream media.

(III) Build and use the online public opinion position well and manage it well.
implements the principle of the Party’s media management in the field of new media, and insists that positive energy is the general requirement, control is the hard truth, and using it well is the real ability. Strengthen the main responsibility, local management and supervisory responsibilities of the online platform, and strengthen and improve content supervision. Strengthen the hierarchical and classified management of network platforms, accelerate the improvement of legal norms in the collection, use, and management of platform enterprises, and focus on managing new network technologies and new applications with great influence and large number of users. Standardize the construction and operation of new media in government and other public service departments, and improve the quality of government information release. Improve Internet management laws and regulations, strengthen news information collection, editing and reprinting management, and standardize website reprinting behavior and online reprinting copyright order. Strengthen the ecological governance of online information content, and crack down on illegal and irregular behaviors such as online rumors, harmful information, false news, online extortion, online water army, and paid post deletion.
6. Prosperous cultural and literary creation and production
adheres to the people-centered creative orientation, takes the creation of excellent works as the central link, and launches more masterpieces that are worthy of the times, the people, and the nation.
(I) Improve the guidance and incentive mechanism
Improve the working mechanism of cultural creation, production and communication, advocates to be tasteful, style and responsibility, and resist vulgarity and kitsch. Ensure and encourage the majority of cultural workers to go deep into the grassroots and the front line, and carry out the theme creation and practice activities of "Deep into life and rooted in the people". Give full play to the incentive and guiding role of the national fund national fund and special funds in the cultural field, improve the cultural product evaluation system, and deepen the reform of the national award system. Optimize the planning and demonstration mechanism for key topic selection and strengthen the review and control of content on major topics. Strengthen the construction of professional ethics committees in the cultural field and establish an industry social responsibility reporting system. Deepen the comprehensive reform of the film and television industry. Deepen comprehensive governance in the entertainment field, and strengthen the standardized management of celebrity endorsements and illegal and unethical artists. Strengthen ideological and political guidance, adhere to the equal emphasis on unity, use and cultivation and management, do a good job in new literary and artistic groups, and promote the construction of new literary and artistic organizations.
(II) Launch more high-quality works
to improve organizational level, implement the project to improve the quality of literary and artistic works, support contemporary literary and artistic creation, give full play to the leading and driving role of key topic selection and major projects, and promote literary and artistic creation from the "plateau" to the "peak". Strengthen planning and guidance for the creation of literature, drama, film, television, music, dance, art, photography, calligraphy, folk art, acrobatics, folk art, mass art and other creations. We will focus on the creation and production of major realistic themes, major revolutionary and historical themes, new era development themes, major national strategic themes, patriotism themes, youth themes, and military themes, and launch more masterpieces that praise the Party, the motherland, the people, the new era, and heroes. Establish a tracking and promotion mechanism for key creative projects and strengthen the quality management of the entire process. Focus on originality at the source, promote the focus of creation and support resources to the front end and source, promote the transformation of good literary works into scripts, and create excellent original scripts. Formulate and implement key topic selection plans for film, TV series and documentary creation, establish a rolling and sustainable creative production mechanism, and improve originality and industrialization level. Formulate and implement the planning of key topic selection for publications and medium- and long-term plans for ancient books, and do a good job in publishing major themes and key publications. Promote the prosperity and development of academic journals.
(III) Encourage and guide online cultural creation and production
Encourage cultural units and netizens to rely on the Internet platform to carry out cultural creation and expression in accordance with the law, launch more excellent online literature, variety shows, film and television, animation, music, sports, game products and digital publishing products and services, launch more high-quality short videos, online dramas, online documentaries and other online audio-visual programs, and develop a positive and healthy online culture. Implement support plans for online quality publishing and online music industry. Strengthen the construction of various types of online cultural creation and production platforms, encourage multi-level development of online original works , and guide and standardize the healthy development of online live broadcasts. Strengthen and innovate online literary and artistic reviews and promote the extension of literary and artistic awards to online literary and artistic creation.

(IV) Strengthen copyright protection and development and utilization
to improve the copyright protection system. Improve the copyright registration and collective management system, improve the copyright protection and trading system, strengthen the full-chain copyright protection and business development, and promote the centralized transaction of for exhibition copyright . Strengthen digital copyright protection, promote the development of digital copyright and the integration of copyright business formats, and encourage institutions and units with conditions to build copyright protection platforms based on blockchain technology. Strengthen copyright protection in areas such as traditional culture and traditional knowledge. Strengthen copyright asset management, improve the copyright asset evaluation system, and study related systems to prevent copyright abuse. Improve the copyright public service system that is convenient and beneficial to the people, and strengthen copyright protection publicity and education. Improve the legalization level of copyright protection work, increase law enforcement supervision and crackdown on infringement and piracy, and continue to carry out the "Sword Net" special action.
7. Inherit and carry forward the excellent traditional Chinese culture and revolutionary culture
adhere to the position of Chinese culture, adhere to creative transformation and innovative development, continue the Chinese cultural context, inherit the red gene, build a shared spiritual home for the Chinese nation, and gather the spiritual strength of the unity and progress of the Chinese people.
(I) Strengthen the research and interpretation of China's excellent traditional culture and revolutionary culture
In-depth study of the origins and characteristics of Chinese civilization and Chinese culture, and build a concept system of Chinese cultural genes. Strengthen research on major basic issues of the Chinese nation community, and conduct in-depth research and explanation of the history of the Chinese nation and the pattern of diversified integration of the Chinese nation. Deeply implement the project of inheriting and developing China's excellent traditional culture, strengthen the full media dissemination of Chinese civilization origins, archaeological research results, Chinese cultural classics, etc., and improve the exhibition education level in museums, memorial halls and cultural relics protection units. Carry out overall research and special research on revolutionary history in depth, and increase the intensity of research on investigations and collections of revolutionary historical materials and cultural relics. Carry forward the great spirit of building the Party and systematically sort out and explain the spiritual spectrum of the Chinese Communists. Support the collation and research of ethnic folk culture. Explore, inherit and carry forward Traditional Chinese Medicine Culture .


(II) Strengthen the protection and utilization of cultural relics and establish a strong concept of heavy responsibility for protecting historical and cultural heritage, and enhance the awe of historical relics. Comprehensively strengthen the archaeological work and improve the "archaeology first, then transfer" system. Strengthen technological innovation in cultural relics. Coordinate and guide the census and list of various cultural relics resources, prepare special plans such as protection plans for cultural relics protection units, and include them in the implementation of land space planning. Promote the declaration, protection, management and display of world cultural heritage. Strengthen the protection and restoration of immovable cultural relics in and cultural relics in the collection. Increase efforts to recover and return lost cultural relics. Promote the rational use of cultural relics, build National Archaeological Site Park, cultural relics protection and utilization demonstration zone, and cultural heritage corridor, and promote national cultural landmarks and Chinese civilization identification system with cultural relics resources as the carrier. Implement the full media communication plan for Chinese cultural relics. Improve the long-term mechanism for the safety of cultural relics and crack down on cultural relics crimes.
(III) Strengthen intangible cultural heritage protection and inheritance
Improve the intangible cultural heritage investigation and recording system, representative project system, and representative inheritor identification and management system, implement dynamic management of national-level intangible cultural heritage representative projects, explore the recognition of representative inheritance groups (groups), and strengthen the cultivation of intangible cultural heritage inheritors. Improve the practical ability of intangible cultural heritage inheritance. Strengthen overall and systematic protection and build national cultural ecological protection zones, intangible cultural heritage characteristic villages and towns and blocks. Strengthen integration into production and life, carry out theme communication activities innovate and promote intangible cultural heritage into campuses, communities, and the Internet.

(IV) Promote the construction of national cultural parks
integrates important cultural resources such as Great Wall , Grand Canal , Long March , Yellow River , Yangtze River , Yangtze River , strengthens the true and complete protection and inheritance of cultural relics and intangible cultural heritage, focuses on the construction of main functional area such as management and protection, theme display, cultural and tourism integration, traditional utilization, etc., systematically promote key basic projects such as protection and inheritance, research and excavation, environmental supporting, cultural and tourism integration, and digital reproduction, implement park-based management and operation, form a public cultural carrier with specific open spaces, and concentrate on creating an important symbol of Chinese culture.

8. Improve the coverage and effectiveness of public cultural services
Promote the integrated construction of urban and rural public cultural service systems, promote the digitalization of public culture, innovatively implement cultural benefit projects for the people, improve the standardization and equalization of basic public cultural services, and better protect the people's basic cultural rights and interests.
(I) Improve the public cultural facilities network
optimizes the allocation of public cultural resources, strengthens the construction of public cultural facilities at all levels and types, and creates a new type of urban and rural public cultural space. Coordinate the integration of grassroots public cultural resources, improve the efficiency of using grassroots comprehensive cultural service centers, and promote the connection between the operation of grassroots public cultural institutions with the construction of county-level integrated media centers and the construction of new era civilization practice centers. Carry out pilot projects to integrate functions of public cultural institutions and tourism service centers. Coordinate the development of museums in different regions, levels, attributes and types. Strengthen the construction of the general and branch systems of cultural centers and libraries. Continue to make public cultural venues such as public libraries, cultural centers (stations), art galleries, and museums free of charge. Explore the establishment of a public service platform for radio and television programs in cities and counties across the country. Strengthen the construction of radio and television transmission coverage networks and improve the emergency radio and television network system. Build cinemas in densely populated townships and innovate the management mechanism and model of rural public welfare film distribution and screening. Local governments are encouraged to jointly build theaters, concert halls, art galleries and other venues with schools with conditions. Develop archives business. Innovate public cultural management mechanisms and service methods, and promote the interconnection of cultural benefit projects and the development of integrated . Deepen the government’s purchase of services and promote the social development and professional operation of public cultural services.
(II) Improve the digitalization level of public culture
Strengthen planning guidance and policy guidance, open up public cultural digital platforms at all levels, create a public cultural digital resource library group, and build a national cultural big data system. Coordinate the construction of key projects for digitalization of public culture, focus on serving urban and rural grassroots, especially rural areas, and continuously narrow the digital divide between urban and rural areas.Build the Smart Library system and the National Public Culture Cloud, build the Smart Museum , and create a digital service platform for information such as smart radio and television, film and digital program management. Actively develop cloud exhibitions, cloud reading, cloud audio-visual, and cloud experience to promote the connection between supply and demand in the "cloud" and "fingertips". Promote the digital construction of farmhouse bookstores and establish an intelligent management system.

(III) Make up for the shortcomings in public cultural services
implements the national basic public service standards requirements, strengthens grassroots cultural construction, increases the total supply, optimizes the supply structure, promotes high-quality public cultural resources to rural areas, old revolutionary areas, ethnic areas, and border areas, narrows the gap in public cultural services between urban and rural areas, and promotes the effective connection between consolidation and expansion of poverty alleviation results and rural revitalization. Strengthen the construction of public culture in ethnic areas, support the development of news and publishing in ethnic areas, strengthen the translation of ethnic minority language film and television, strengthen the coverage guarantee of radio and television transmission in ethnic areas, and the production, translation and dissemination of agricultural programs. Promote the high-definition process of live broadcast satellite TV channels. Strengthen the integrated development capacity of municipal radio and television broadcasting institutions of ", three districts, three prefectures, ". Cultivate and develop rural theaters and promote new blockbusters to enter the rural market. Enrich the public cultural supply of the elderly, migrant workers, , left-behind women and children in rural areas, and the disabled, and protect the basic cultural rights and interests of special groups.
(IV) Carry out mass cultural activities extensively and improve the mechanism for supporting mass cultural activities, increase support and guidance for grassroots units, and cultivate a group of mass literary and artistic teams rooted in the grassroots units. Carry out popularization of art for the whole nation, deepen the "pairing and planting culture" and expand mass cultural participation. Give full play to the guiding role of mass literary and artistic awards such as " Star Award " and promote the creation of mass literary and artistic masterpieces. Give full play to the positive role of grassroots Federation of Literary and Art Circles, Writers Associations, Cluster Art Halls, and Cultural Centers (Stations), support and guide amateur art clubs, private theater troupes, performance teams, senior colleges and young art groups, communities and corporate backbones to carry out creative activities to showcase the excellent achievements of mass art creation. Strengthen the brand building of mass cultural activities, carry out the "Our Chinese Dream" - Culture into Ten Thousand Homes, and organize activities such as Farmers' Harvest Festival, Farmers' Culture and Art Festival, Farmers' Song Festival, Farmers' Theatre Troupe Performance, Square Dance, "Village Night", "Flash", "Heart to Heart" performance, mass singing, calligraphy, painting and photography creation and other activities.

9. Promote the high-quality development of the cultural industry
combines expanding domestic demand with deepening the supply-side structural reform of , improve industrial planning and policies, strengthen innovation-driven, implement digital strategies, promote the upgrading of industrial foundations and the modernization of industrial chains, and promote the sustained and healthy development of the cultural industry.
(I) Accelerate the digital layout of the cultural industry
Take the construction of the national cultural big data system as a starting point, adhere to unified design, long-term planning, and step-by-step implementation, coordinate the digitalization of the stock and incremental cultural resources, and use physical distribution, logical association, quick links, efficient search, comprehensive sharing, and key integration to gather cultural digital resources, and promote cultural enterprises and institutions to continuously launch new products and services based on cultural big data, and improve the quality level of cultural products and services.
(II) Improve the modern cultural industry system
promotes the transformation and upgrading of state-owned cultural enterprises, optimizes resource allocation and layout structure, and builds well-known cultural brands and enterprise groups. Encourage, support and guide non-public capital to enter the cultural industry in accordance with the law, and protect the property rights and interests of private cultural enterprises and entrepreneurs. Actively support the development of small and medium-sized cultural enterprises and encourage the development path of specialized, specialized, and new . Accelerate the development of new cultural formats such as digital publishing, digital film and television, digital performances, digital art, digital printing, digital creativity, digital animation, digital entertainment, and high-tech videos, transform and upgrade traditional cultural formats, and promote structural adjustment and optimization and upgrading. Promote the integrated development of culture and tourism, sports, education, information, construction, manufacturing, etc., and extend the industrial chain. Build a national cultural industry development project database and a national radio and television and network audio-visual industry public service platform.

(III) Build a high-standard cultural market system
Accelerate the construction of a unified, open, efficient, standardized, competitive and orderly cultural market. Improve the basic system of the cultural market system and improve the system of cultural enterprises to adhere to the correct orientation and fulfill their social responsibilities. Implement a unified negative list system for market access and clear up and break down hidden barriers to cultural market access. Improve the operation mechanism of the cultural factor market and promote the rational flow of labor, capital, technology, data, etc. Accelerate the promotion of financial products and services innovation that meets the needs of the development of the cultural industry and the characteristics of cultural enterprises. Further expand the scale of equity financing and bond financing for cultural enterprises, and support listing financing and refinancing of cultural enterprises. Explore the cultural financial service center model and provide comprehensive financial services to cultural enterprises. Comprehensively promote cultural consumption, accelerate the development of new cultural consumption models, and develop the night economy. Strengthen the construction of the credit system of the cultural market, improve the quality of cultural market services, and strengthen cultural market management and comprehensive law enforcement.

(IV) Promote science and technology to empower the cultural industry
regards advanced technology as the strategic support for the development of the cultural industry, and establishes and improves a system for the integration of cultural science and technology. Deploy innovation chains around the industrial chain, layout industrial chains around the innovation chain, establish and improve cultural industry technical standards and service standards, and participate in the formulation of international standards. Promote the combination of industry, academia and research, focus on original innovation and integrated innovation, strengthen the research and development of common key technologies that restrict the development of the cultural industry, and overcome bottleneck technologies in the fields of high-end cultural equipment technology such as cinema screening, film and television recording, film special effects, high-definition production and broadcasting, stage performance, and intelligent printing. Implement engineering projects such as the integrated development of publishing, film production improvement, printing intelligent manufacturing, and the construction of large audio-visual industrial chains, guide and encourage cultural enterprises to use new technologies such as big data, 5G, cloud computing, artificial intelligence, blockchain, and ultra-high definition to transform and upgrade the industrial chain, promote the modernization of content production and dissemination means, and reshape the cultural development model.
00. Promote the integrated development of culture and tourism
insist on using culture to shape tourism and promoting culture with tourism, promote the integrated development of culture and tourism on a wider range, deeper level and higher level, and create a unique and charming Chinese cultural tourism experience.
(I) Enhance the cultural connotation of tourism development
Relying on cultural resources to cultivate tourism products and improve tourism taste, so that people can appreciate the beauty of culture and cultivate the beauty of the soul by experiencing the beauty of nature. Deeply explore regional cultural characteristics, integrate cultural content, cultural symbols, and cultural stories into scenic spots, and incorporate advanced socialist culture, revolutionary culture, and excellent traditional Chinese culture into the route design, exhibition, explanation and experience of tourism, so that tourism becomes a process for people to appreciate Chinese culture and enhance cultural confidence. Create a national demonstration zone for the integration of cultural industry and tourism industry, build a number of world-class tourist attractions and resorts with rich cultural heritage, and create a number of national tourism and leisure cities and blocks with distinct cultural characteristics. Promote museums, art galleries, libraries, theaters, intangible cultural heritage display places, cultural relics protection units that are open to the society to become tourist destinations, and cultivate a new space for better life shared by the host and the guest. We will adhere to the principle of improving hardware and optimizing software, improving service quality and improving cultural experience, and add cultural elements and connotations to tourism facilities and tourism services to reflect humanistic care.
(II) Enrich the supply of high-quality tourism
adapts to the new requirements of the era of mass tourism, promotes tourism for the people, promotes the construction of a tourism supply system with diverse types, balanced distribution, distinctive characteristics and excellent quality, and promotes the integration of culture and tourism formats, product integration, and market integration. Improve the quality of tourism performances, cultural heritage tourism, cultural theme hotels, special festivals and exhibitions, and support the construction of a cultural and tourism complex integrating cultural creativity, tourism and leisure. Relying on the Revolutionary Museum, Party History Museum, Memorial Hall, Revolutionary Site Remains, etc., we will create classic red tourism scenic spots and classic routes. Use rural cultural traditions and resources to develop rural tourism. Strengthen tourism development for the achievements of contemporary socialist construction, deeply explore the spiritual connotation of major engineering projects, and develop characteristic tourism. Strengthen the activation and utilization of industrial heritage resources, develop tourism supplies and characteristic tourism products, cultivate tourism equipment manufacturing industry, and develop industrial tourism.Promote the organic combination of tourism and modern production and life, accelerate the development of vacation, leisure tourism, health tourism, study and practice activities, etc., and create a number of national all-round tourism demonstration zones, A-level tourist attractions, national tourist resorts, national boutique tourism belts, national tourist scenic roads, characteristic tourist destinations, characteristic tourism functional zones, urban greenways, cycling parks and slow travel systems. Vigorously develop smart tourism and promote the construction of smart scenic spots and resorts.
(III) Optimize the tourism development environment
takes service quality as the core competitiveness, carry out in-depth quality improvement actions, promote the improvement of service quality of tourism destinations, promote the creation of civilized scenic spots, continue to deepen the toilet revolution, improve the tourist service system, and ensure public services for the disabled and the elderly. Strengthen the construction of tourism transportation facilities and improve accessibility and convenience. Standardize and optimize the order of the tourism market, carry out special governance actions, strengthen online tourism supervision, and establish and improve the tourism integrity system and tourism service quality evaluation system. Promote civilized tourism, implement the domestic tourism civilized behavior convention and outbound tourism civilized behavior guidelines, strictly implement the uncivilized behavior recording system for tourism, establish an information notification mechanism, and increase punishment.

(IV) Innovate the system and mechanism of integrated development
Improve the system and mechanism of central and local tourism development work, improve the system and mechanism of integrated development of culture and tourism, and strengthen the industry management responsibilities of the cultural and tourism departments. Innovate the management system of scenic spots and explore the establishment of a scenic spot cultural evaluation system. Streamline the management system of tourism and accommodation industries such as hotels and homestays.
11. Promote the coordinated development of urban and rural areas of culture and optimize the allocation of urban and rural cultural resources, promote integrated planning, linkage cooperation, and coordinated development, accelerate the formation of a cultural development spatial pattern that combines points, lines and surfaces, echoes east, middle and west, and balanced and coordinated urban and rural areas, and promotes more balanced and full development of culture.
(I) Promote the coordinated development of regional culture and strengthen regional cultural collaborative innovation, improve cooperation and mutual assistance, support and compensation mechanisms, promote the eastern region to lead cultural development through innovation, increase efforts to support the cultural development of old industrial bases such as the central and western regions and the northeast, and support the cultural development of old revolutionary areas, ethnic areas, and border areas, and form a regional cultural development pattern that promotes each other, complements each other's advantages, integrates and interacts. Focusing on major regional strategies such as coordinated development of Beijing-Tianjin-Hebei, the development of the Yangtze River Economic Belt, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the integrated development of the Yangtze River Delta, the ecological protection and high-quality development of the Yellow River Basin, the mechanism for promoting the coordinated development of culture within the region, improve the level of interconnection of public cultural facilities, strengthen the construction of regional cultural industrial belts, and achieve an overall improvement in the level of regional cultural construction. Promote the formation of a new pattern of cultural industry development, innovate the system and mechanism of cultural integration development of urban agglomerations, jointly build a high-level cooperation platform, and strengthen the convenient sharing of public cultural services. Improve the cultural development system and mechanism of urban-rural integration, give full play to the role of cities in driving and radiation, accelerate the two-way flow of cultural elements between urban and rural areas, and form a new pattern of urban-rural cultural development with points leading to the surface, distinctive characteristics, complementary advantages, and balanced allocation.

(II) Strengthen urban cultural construction
Comprehensive urban functional positioning and economic and social development, and build a modern urban culture where traditional culture and modern culture complement each other, and urban temperament and humanistic spirit complement each other. Strengthen the rigid constraints on cultural construction in various plans, protect historical and cultural heritage, integrate the civilization of the times, build the urban cultural spirit, develop urban theme culture, and create characteristic cultural landscapes. Use cultural construction to drive urban construction and improve the city’s cultural taste, overall image and development quality. Accelerate the construction of a number of cultural center cities with national influence and strong cultural cities with strong national characteristics. Support relevant provinces (autonomous regions, municipalities) to build a number of representative regional cultural center cities and characteristic cultural cities. In combination with the construction of new urbanization, we encourage the development of a number of beautiful towns that carry historical memory, reflect regional characteristics, and have national characteristics according to local conditions.

(III) Promote the revitalization of rural culture
gives full play to the function of cultural inheritance, comprehensively promote the revitalization of rural culture, and promote the rural area to become a civilized and harmonious, rich in the heart of things, and beautiful and livable space.Strengthen the protection and inheritance of farming culture, support the construction of village history museums, revise village history and village chronicles, and carry out village situation education. Integrate local characteristic culture into rural construction and retain local feelings and nostalgia. Innovate support and incentive methods, transform excellent cultural resources into high-quality assets for sustainable rural development, and promote the healthy mutual promotion of rural cultural construction and economic and social development. Explore the development of excellent folk cultural institutions and literary and artistic groups through volunteer services and other methods. Encourage rural self-organized culture and support farmers to hold their own cultural and art festivals, poetry and story festivals, troupe performances, calligraphy, painting and photography creation exhibitions, etc. Increase the supply of excellent cultural products and services in rural areas, promote cultural pairing and assistance, encourage the creation and production of literary and artistic works on the theme of "agriculture, rural areas and farmers", and support literary and artistic creation with local characteristics. Carry out the "Internet + Chinese Civilization" action plan and promote the entry of digital cultural resources into rural areas. Explore the establishment of a rural cultural exchange and trading platform to activate the rural cultural market.

12. Expand the international influence of Chinese culture
coordinate the promotion of external publicity, foreign cultural exchanges and cultural trade, enhance the influence of international communication, the appeal of Chinese culture, the affinity of Chinese image, the persuasiveness of Chinese discourse, and the guidance of international public opinion, promote the mutual understanding of the people, and build a humanistic community.
(I) Deepen exchanges and mutual learning between Chinese and foreign civilizations
Firmly adhere to the Chinese cultural stance and cultural confidence, carry out various forms of cultural exchange activities in depth, carry the truth through literature, spread the voice through literature, and cultivate people through culture. Facing different countries and regions, build an open and inclusive civilization dialogue platform to promote mutual learning and common development of civilizations. Deepen foreign exchanges between the government and the people. Strengthen cultural exchanges and cooperation with countries jointly building the "Belt and Road". Deepen tourism exchanges, implement the "Beautiful China" tourism global promotion plan, build a number of international tourism hub cities and key tourist cities, and cultivate a number of inbound tourism brands and international tourism boutique products.
(II) Enhance the international competitiveness of cultural trade
highlights the ideological core and cultural connotation, and increases the share of exports of core cultural products and services in cultural trade. Encourage internationally competitive cultural enterprises to steadily improve the scale and quality of investment cooperation in overseas cultural fields, promote the globalization of cultural technical standards and equipment manufacturing, innovate foreign cooperation methods, and optimize resources, brands and marketing channels. It is encouraged to establish a platform for promoting overseas cultural trade. Vigorously develop digital cultural trade. Promote the innovative development of import and export in areas such as art display and transaction, content processing and creation, and accelerate the formation of a regional international market.
13. Deepen cultural system reform
combines further giving full play to the positive role of the market in cultural resource allocation with better playing the role of the government, accelerates the improvement of the cultural management system and production and operation mechanism that is conducive to stimulating the vitality of cultural innovation and creativity, adheres to and improves the system for prospering and developing advanced socialist culture, and improves the effectiveness of cultural governance.
(I) Improve the cultural macro-management system
Innovate the cultural macro-management system, adhere to and strengthen the Party’s overall leadership over propaganda, ideological and cultural work, and implement the Party’s leadership in all areas, aspects and links of national cultural governance. Deepen the reform of the administrative system in the cultural field, promote the "deregulation, supervision and service" reform, and transform government functions. Improve the state-owned cultural asset management system and mechanism that organically combines the supervision of the Party Committee and the government and is effectively led by the publicity department, and promote the unity of management of people, affairs, assets and management. Establish and improve the working mechanism for the integrated management of traditional media and emerging media, and further strengthen the construction of a comprehensive network governance system. Establish and improve the coordination mechanism for social science and academic association work, and strengthen the construction of industry organizations in the cultural field. Research and formulate opinions on strengthening the construction of the rule of law in the field of publicity and culture, accelerate the process of cultural legislation, and comprehensively promote administration according to law. Improve the comprehensive law enforcement system of the cultural market. Improve the cultural industry statistical system.
(II) Deepen the reform of cultural institutions
Further deepen the reform of personnel and income distribution systems in cultural institutions. Steadily promote the reform of the corporate governance structure of public cultural institutions and the innovation of internal operating mechanisms, and explore the pilot reform of the separation of asset ownership, ownership of collections, and open operation rights of state-owned museums.Deepen the reform of the system and mechanism of mainstream media, establish an integrated organizational structure that adapts to the production and dissemination of all media, build a new editing and editing process, and form an intensive and efficient content production system and communication chain. Deepen the reform of state-owned art troupes with performance as the center link, strengthen classified guidance, and stimulate the vitality of the troupes.
(III) Deepen the reform of state-owned cultural enterprises and implement the action of deepening reform and accelerating the development of state-owned cultural enterprises, strengthen the party building of state-owned cultural enterprises, give full play to the leadership role of the Party Committee (Party Group) in setting the direction, managing the overall situation, and ensuring implementation, actively serve major national strategies, promote layout optimization and structural adjustment, enhance control and influence, and accelerate the cultivation of a group of comprehensive cultural enterprise groups with outstanding main business, strong core competitiveness and high market share. Improve the corporate governance mechanism, write the requirements of party building work into the company's articles of association, clarify that the party organization's research and discussion of major business management matters in the enterprise is a prerequisite for the board of directors and management to decide major issues, and implement the legal status of the party organization in the corporate governance structure. Steadily promote mixed ownership reform, implement the professional manager system, carry out various medium- and long-term incentives, and stimulate the motivation for reform and innovation at the grassroots level. Improve the evaluation and assessment methods for social benefits of state-owned cultural enterprises, and improve the evaluation and assessment system that puts social benefits first and unify social benefits and economic benefits.

14. Build a strong talent team
adhere to the Party’s management of cadres and talents, put the Party’s political construction first, reform the talent training methods, optimize the talent structure, innovate talent training forms, increase training efforts, continuously improve the quality and ability of the cadre and talent team, and build a new army of the era that bravely shoulders mission and responsibilities and is good at innovation and creation.
(I) Strengthen political capacity building
insist on arming the propaganda and ideological work team with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, strengthen the "four consciousnesses", firm up the "four self-confidences", and achieve the "two safeguards", and continuously improve political judgment, political understanding, and political execution. Consolidate and expand the results of the theme education of "Never forget the original aspiration and keep the mission in mind" on the propaganda and ideological front, establish a long-term mechanism, and persevere in tempering the political character of loyalty, integrity and responsibility of party members and cadres. Strengthen political responsibility, integrate the requirements of being politically conscious into all aspects of the work, and be aware of your responsibilities, take responsibility, and perform your responsibilities.
(II) Strengthen business capacity building
deeply promotes the education and practice of enhancing foot strength, eyesight, brain strength and writing skills, and enhances abilities. Improve the medium- and long-term plan for the construction of the cadre team in the publicity system. Select and strengthen the leadership teams at all levels of the propaganda and ideological front, increase the efforts to train and select outstanding young cadres, and promote rotation and exchange of cadres and multi-position training. Improve the working mechanism for on-site research and on-the-job training. Strengthen the construction of the style of the propaganda and ideological front, and cultivate a good style of seeking truth from facts and working hard.
(III) Strengthen the cultivation of leading figures and professional talents
Research and formulate talent development plans in the field of propaganda, ideology and culture. Further improve the working mechanism for talent recommendation review, training and funding, and contact services, and cultivate, introduce and make good use of talents in all aspects. Support the organization of special training classes for high-level talents, national conditions training classes, etc. Strengthen the cultivation of innovative, applied and skilled talents, cultivate all-media talents with "one specialty and multi-capacity" and strengthen the team of high-skilled talents. Strengthen the training of basic research talents in the field of philosophy and social sciences, and strengthen the construction of work style and academic style. Strengthen the professional ethics construction of literary and artistic workers. Strengthen the work of contacting and serving experts and unite outstanding cultural talents in various fields around the Party.
(IV) Strengthen the construction of grassroots talent teams
Strengthen the construction of county-level and urban and rural grassroots propaganda and cultural teams, and fully equip and strengthen the propaganda committee members of township party committees. Encourage and support mass literary and artistic clubs, performance groups and grassroots propagandists, various cultural talents, and activists of cultural activities, and build more "red literary and artistic light cavalry" with regional cultural characteristics. Cultivate local cultural talents, national and folk culture inheritors, rural cultural and tourism talents, grassroots cultural facilities and cultural relics management personnel who are rooted in the grassroots level. Organize two-way exchanges between county-level integrated media centers and provincial and municipal media personnel, enrich the volunteer service team for civilized practice in the new era, and extend the scope of administrator training for the "Study Strong Country" learning platform to grassroots front-line propaganda cadres.Support the construction of grassroots cultural talent teams in western regions, border areas and ethnic areas.
(V) Improve the talent evaluation incentive mechanism
Improve the publicity and cultural talent evaluation system, and improve the reward system and fault tolerance and error correction mechanism. Optimize the talent introduction and personnel reward policies for cultural institutions. Inspire and protect entrepreneurial spirit and strengthen the classification and hierarchical management of leadership teams and leaders of state-owned cultural enterprises. Deepen the reform of the personnel system of news units and improve the job management and the access and exit system for practitioners. Establish and improve a profit distribution mechanism that fully reflects the value of innovative factors, carry out pilot projects on the transfer of income from scientific research and creative achievements in cultural units, and promote qualified practitioners of cultural units to enjoy scientific and technological innovation support policies. In accordance with the requirements of the Party and the country’s merits and honors commendation system, carry out relevant commendation and reward work.
15. Strengthen the implementation guarantee for planning and improve the implementation guarantee mechanism for planning, stimulate the enthusiasm, initiative and creativity of all types of entities to participate in the implementation of the planning, and form a strong synergy.
(I) Strengthen organizational leadership
gives full play to the role of the Party in taking overall charge and coordinating all parties, and adhere to and improve the work system and mechanism and work pattern in which the Party and government work together, the propaganda department organizes and coordinates, the relevant departments divide responsibilities, and the active participation of social forces. The Central Propaganda Department is responsible for coordinating the preparation of special plans in the field of propaganda, ideology and culture. The relevant central industry authorities shall study and formulate special plans in this field in accordance with this plan and submit them to the Central Leading Group for Cultural System Reform and Development after implementation. The leading departments of major projects and key projects should earnestly implement their main responsibilities, clarify and refine task books, timetables, and roadmaps to ensure orderly progress. The National Development and Reform Commission, the Ministry of Finance, the Ministry of Natural Resources, the Ministry of Commerce, the State Administration of Taxation, etc. should implement relevant policies in accordance with their division of responsibilities, and implement and guarantee various key engineering projects. All localities should formulate and implement the regional plans in light of actual conditions. Party committees and governments at all levels should incorporate the goals and tasks proposed in this plan into the overall economic and social development, as an important part of evaluating regional development level, measuring development quality, and assessing the work performance of leading cadres, and implement them well.
(II) Strengthen financial support
Adjust and optimize expenditure structure in accordance with the goals and tasks determined in this plan, and finance at all levels strengthen financial support. Implement the reform requirements for the division of fiscal powers and expenditure responsibilities in the public cultural fields of the central and local governments, and improve the transfer payment system. Optimize the support mechanism for cultural and technological innovation. Make good use of various funds and funds such as film, publishing, tourism, and art. Strengthen the management of state-owned capital operation budgets for cultural enterprises, and focus on supporting state-owned cultural enterprises to serve major national strategies. Support the reform of state-owned art troupes. Promote the policy of opening up the tourism industry to the outside world to try out the free trade pilot zones and free trade ports with Chinese characteristics. Make good use of local government special bonds to promote the implementation of major cultural and tourism projects. Promote the government and social capital cooperation model in the fields of culture and tourism, and encourage social capital to establish relevant funds. Provincial key cultural enterprises can be exempted from state-owned capital gains by the end of 2023 with the approval of the provincial government. Make good use of cultural undertaking construction fees.
(III) Improve policies to support
to implement relevant policies to transform commercial cultural institutions into enterprises, and to support the development of cultural enterprises such as film, radio and television, cultural creativity and design services, publishing, animation, cultural relics protection and utilization, intangible cultural heritage, etc. Implement the preferential VAT policies enjoyed by publications in the publishing, wholesale and retail stages. Improve relevant policies for cultural and cultural relics units to engage in the development and operation of cultural and creative products. Follow up and study the relevant national industrial support preferential policies under the normalized prevention and control of the new crown pneumonia epidemic, and promote the inclusion of cultural industries and tourism in the scope of policy application. Optimize and adjust the duty-free policy for imported collections by state-owned public welfare collectors. Strengthen the guarantee of cultural and tourism construction land, include cultural and tourism construction land in the national land space planning, and effectively ensure the land needs of related facilities and projects. It is encouraged to use idle facilities and revitalize existing construction land to develop cultural industries and tourism.Enterprises can use existing real estate, land or production equipment and facilities such as cultural relics buildings, historical buildings, old factories, warehouses, etc. to develop cultural industries and tourism industries. Without changing the land use subjects and planning conditions, they can maintain the original use and rights type of the land within 5 years.
(IV) Improve the implementation mechanism
gives full play to the role of the existing national-level major planning strategies, major reform measures, and major engineering projects coordination mechanism, strengthen coordination and cooperation, and form a more efficient work promotion mechanism. All regions and relevant departments should strengthen the tracking, analysis, supervision and inspection of the implementation of this plan, and promote the implementation of various tasks and measures. Establish and improve an annual monitoring and evaluation mechanism, closely track changes in economic and social development, and strengthen dynamic supervision of key tasks, policy measures and guarantee measures for the implementation of the plan. Improve the medium-term assessment and summary assessment mechanism, and improve the reporting mechanism to the leading group for the reform and development of the cultural system at the same level. The Office of the Central Leading Group for Cultural System Reform and Development will conduct special assessments in a timely manner.
Source: Xinhua News Agency