Today, we will return to the topic of cross-border product selection with you. Let’s take a look at the methods and thinking of product selection we have compiled. This month, let’s take product selection as a key study. Let’s take a look...
1. Share some popular websites/platforms that I usually pay attention to
(1) Google Trends
https://trends.google.com/trends/hottrends
Google Trends Hot Trends
can see popular products and topics in various countries and regions in real time. You can get inspiration from it or learn about what aspects people are more willing to spend money?
(2)ubersuggest
https://ubersuggest.io/
free keyword tool. From this, you can set up the region and enter the key products to understand the search habits of various countries.
(3)trendhunter
https://www.trendhunter.com/
This website is also observing the latest trends.
(4)yahoo Yahoo
https://www.yahoo.com/
The trending now in the upper right corner of the website is also a place where hot spots are discovered, most of which are smart electronic products.
(5) Hot sales list of major e-commerce platforms
and amazon/eBay/wish/Aliexpress. You can find products with four stars and products with multiple reviews.
(6)kickstarter
https://www.kickstarter.com/discover/
kickstarter page
(7)walmart
https://www.walmart.com/ Walmart Supermarket, follow its banner and Top Selling Pickup Products
(8)this whyimbroke
https://www.thisiswhyimbroke.com/
Its subcategory is also very large
or above and combines Facebook, Instagram, Youtube, Pintest, Google+ and LinkedIn with its own resources, experience and interests, summarizes the product list and filters one by one.
2. Big data statistics to find potential stocks
data selection, but it is difficult to use data to select products. A set of data contains information to analyze different results for different people. Let’s take the shopee platform as an example.
First of all, the way to obtain data 1. Official weekly report 2. The official weekly report of the three-party statistics platform
directly and clearly displays product sales data and keyword data for sellers' reference, but it is more about reference trends. It is strategically controlled and it is difficult to start with our actual product selection process, because you follow the sale and you need to consider whether you are competitive. If you don't follow the sale, it is difficult for you to rely solely on data to study the aesthetics and other details of the target market customers. At this time, the three-party data can help you solve tactical problems.
First of all, what are the three-party data platforms? There are many
. Here are a brief examples: 1. Haiying Data 2. How to enter Tao Data
? Search on Baidu. How to use it? Let’s see what we can find through data research.
Take Seahawk data as an example
's picture page is a bit small. You can take a look at it in detail directly. The data is not charged. If you don't need to use some of its advanced functions.
We switch to the shopee platform and then select the Malay station. At this time, all the Malay station sales data will pop up. We can ranking and see what the Malay station has the highest sales product.
Of course, if you want to select products through data, you can choose the shopee platform data in this way, choose the Malay website, choose only to view products that have only been on the shelves within the past month, choose only to view overseas sellers, and choose sales volume greater than 100.What did you see after so many additional conditions at this time?
is right, it is the potential hot product in the market. This product has just been launched, and the order volume has soared directly, which clearly reflects the growth of market demand and is not very competitive. Otherwise, if there were many sellers who sold it, how could the order volume soar in one month after it was launched?
data selection methods are many ways to use, which is reserved for sellers with strong logical capabilities to use
3. niche market to find the first pot of gold
What is a niche market?
niche refers to certain market segments that are ignored by companies with absolute market advantages, and in this market has not yet improved supply services, generally consisting of smaller product markets and some ethnic consumers who need but have not yet been met in the sustainable development potential.
Then we understand that there are two key points:
, one is the market segment
, and the other is the market demand
, so how can we hit the niche market? Rely on your brain!
For example, you can think of
Maternal and child products in the Taiwan market are easy to sell. What are the maternal and child products?
children's clothing, toys, maternity clothes, and what about? There are actually many more
. Since maternity clothes are easy to sell, it means that there are many pregnant women. In addition to wearing clothes, pregnant women still have a lot of needs?
For example, pelvic repair device for pregnant women, toilet pad for pregnant women, what you can't imagine is actually the profit
4. The Internet contains rich ideas and inspiration
Next, we will introduce very practical product inspirations and ideas. But when you read, make sure your ideas go beyond the product itself. This may sound stale, but because of the competition among the most common and popular product categories, choosing a different or unique angle may be more helpful for your success. Try not to just look at the products, but to look at the new ways the products can be used, imaginable new methods and new markets.
Make a list
When you read this article, please prepare a piece of paper, it is best to capture all your ideas on the paper. Once all the brainstorming ideas have been documented, you will be able to recall your thoughts later and further evaluate their feasibility and market potential.
1, start with the problem you encounter or want to be solved
Before you start searching for your product for the depth of the internet and the end of the earth, it is best to start with the idea you already have.
If you are like most entrepreneurs, you already have some ideas, such as the products you want to sell or the products you have thought about before. Maybe it was your idea years ago, or you had problems in your life, but there is no good solution yet. When you make a list, the following questions need to be considered:
1. What product or industry are you particularly passionate about or interested in?
2 What products or industries are your friends passionate about?
3 What pain points or frustrating experiences do you have in your life?
2, local community, put yourself in the shoes of
Your idea of cross-border e-commerce may be closer than you think. Traditional physical stores have been much longer than e-commerce, so it can give you a lot of inspiration. Paying attention to local trends in brick-and-mortar retail stores may help inspire your idea of buying items online. Try to spend an afternoon looking around the community and notice if there are new or interesting retail concepts and merchandise displays. Another important source of inspiration for community product can be local newspapers that often have new, innovative and local concept products. As you look at these resources, ask yourself if you can become an online opportunity.
3. Cross-border e-commerce consumer trend related websites and publications
Focus on cross-border e-commerce consumer trend websites and publications is a good channel to start to understand the direction of consumer product development and the ideas that other entrepreneurs have introduced to the market.
recommends several foreign websites:
http://trendwatching.com/
http://www.trendhunter.com/
https://www.springwise.com/
4. Industry Leadership
You may not know which products to sell, but maybe you know the industry or market you want to work in.Using a variety of online tools, you can discover and track the impact of products you are interested in in the industry. Follow industry leaders through social media and follow some of the content posted on their social media, which may help you uncover or inspire some new ideas for you.
5, social media website
social media website, such as Pinterest can be said to be the gold mine of some products. Many images above contain interesting, new trends of consumer products. Using built-in social signals, sometimes you can immediately feel their popularity.
This may be your first clue if there is a product with a market. For example: Facebook, Instagram, Pinterest.
6, another rich source of product ideas for online consumer market
is the online consumer market. Millions of products may be low-key, so you may want to search for some popular and popular categories and expand to other interesting categories. You can learn about popular and popular categories from the following website:
eBay Popular: a list of some of the most popular product categories on eBay.
eBay Watch Count: An online tool that lists the most popular projects on eBay based on how many people are "viewing".
http://www.watchcount.com/
7, forum community
Reddit is the largest social media news aggregator. It describes itself as being at the forefront of the Internet and is very influential. Reddit has thousands of “subreddits” that are suitable for different topics and areas of interest. In these sectors, you can find many inspirational product ideas.
If you have an idea about a specific industry product category, it is worth searching and finding the right sector community to join and actively integrate into it. (Source: Cross-border HenryDong)
or above content belongs to the author's personal opinion and does not represent the position of Hugo.com! This article is reproduced with the authorization of the original author, and reprinting requires the authorization and consent of the original author.
