Today, the world tour of the K-POP girl group Blackpink, a subsidiary of YG, is underway. At tonight's concert, the four little ones were fully active again. What are the specific highlights? A song "hard to love" is combined with the full sense of atmosphere, showing the "honey voice" of Park Chae-young to the fullest, igniting the home court; Kim Jenny finally ushered in her second SOLO song, which is undoubtedly the best gift for a single fan; Lisa pole dance can't help but make people sigh that her sense of lines, her body flexibility and dance talent are unique; Kim Ji-soo dances in red clothes, which makes people say "very hot"!
concert is in full swing. In addition to the public fans, Twice Park Ji-hyuk , mina, Lin Nayeon , Hirai Momo , itzy Shin Yoona, lia, and GIDLE Minnie all came to watch BLACKPINK's concert on site, which shows that the influence is very extraordinary.
In fact, since its debut, Blackpink has always had a strong stamina. Many albums not only firmly occupy the championship in major rankings, but even the sales of physical albums have also broken their own sales records. Although the interval between their albums was too long, it seemed that they did not affect their popularity at all. So why is this?
BLACKPINK girl group consists of four people: Kim Ji-soo, both film and television and music; Kim Ji-ni , walking fashion, leading the trend; Park Chae-young, unique arrogance and unsettled temperament, highly consistent with girl crush; Lisa, mixed-race temperament and high recognition, YG's first foreign artist to debut, full of topics. The four of them have a unique style in makeup and singing and dancing, fully integrating the styles of Girl Crush and Teen Crush, and the singing themes are varied, such as romanticism and feminism in the epic love of girls and love, which has made them significantly different from other girl groups and laid the foundation for their popularity.
In addition, BLACKPINK incorporates both Western elements and its own characteristics into the song. They tried various music styles such as folk , rhythm and blues , Arabic music and rock in the record, and also frequently applied Drop to songs as a featured part. Their musical highlights are described as “including intense and bold rap styles, with a generally powerful singing and avant-garde vocal style.”
Therefore, the diversity of styles, the change of perspectives, and the leadership of trends have allowed BLACKPINK to gain the attention and pursuit of a wider group of gender and age groups. This has allowed them to go through a long gap period in time and can still become a popular hot spot, because they are equivalent to fashion, avant-garde and trendy.
In fact, BLACKPINK's popularity has a wake-up call for domestic entertainment. At present, in order to leverage the domestic downturn in the idol economy, the domestic market is also intending to introduce South Korea's star-making model, trying to use industrialization to achieve assembly line star-making. Therefore, we can see that domestic entertainment idol stars also have homogeneity, whether in appearance or singing and dancing content.
However, in the Internet era, products in the large-scale industrial era relying on economies of scale will inevitably be replaced by "niche" products that are more accurate in positioning and more in line with consumers' personalities. Therefore, the "stars" produced by assembly lines may not be as popular as before. On the contrary, girl groups like BLACKPINK that adopt differentiation strategies are more likely to be outstanding.
Therefore, the fast-moving consumer goods business model may no longer be applicable to the idol economy. If you want to recreate a global idol group like BLACKPINK, you still have to rely on exploring uniqueness!
