Starting from the 2018 season, F1 will launch a new OTT service platform F1 TV. Users can watch ad-free live broadcasts of each F1 event from this subscription platform. F1 will also launch multi-language commentary and multi-view services.
In addition, users can also watch training, qualifying matches, press conferences, pre- and post-match interviews on F1 TV. In addition to F1 competitions, users can also see other events such as FIA Formula 2 Championship, GP3 Series and Porche Supercup on this platform.
F1 TV is currently planned to be launched in more than 20 countries including Germany, France, the United States, Mexico , Belgium, Austria , Hungary and many South American countries. As a technology partner of F1, Tata Communications will launch related apps on Amazon, Apple, Android flat panels and TVs.
F1 user provides two subscription services. F1 TV Pro costs $8 to $12 per month; F1 TV Access costs are relatively low, and it provides content including game information, audio commentary and game highlight video clips.
Since Liberty Media completely took over F1 in 2016, the digital broadcast service has been its focus of trying to break through.
In 2017, ESPN replaced NBC as F1's partner. The reason why F1 chose ESPN is that NBC's parent company Comcasttml2 sees F1's OTT platform as its own competitor in cable TV services. However, F1 and ESPN services are still more concentrated on traditional live TV broadcasts.
launches the OTT business, which is also an attempt by F1 to cater to changes in users' viewing habits.
"The launch of F1 TV has laid the foundation for our transformation to digitalization." said Frank Arthofer, director of F1 Digital and New Business.
Statement: This article is compiled from Sportspromedia by Lazy Bear Sports, and the original author is Eoin Connolly.
