In order to actively serve the rural revitalization strategy, People's Bank of China took the lead in issuing the "Guiding Opinions on Financial Services of Rural Revitalization " (hereinafter referred to as the "Guiding Opinions"), which pointed out the direction for the financial industry to serve the rural revitalization strategy. The Everbright Bank Credit Card Center (hereinafter referred to as Everbright Credit Card) earnestly studied and implemented the spirit of the "Guiding Opinions", launched the " Everbright Rural Revitalization Theme Card", and strived to create an industry model of "credit card + rural revitalization" and opened a new chapter in supporting and benefiting farmers.
"Everbright Rural Revitalization Public Welfare Theme Credit Card" is committed to collaborating with the first secretary of the village, individuals, social enterprises, charity enterprises and other forces, focusing on serving enterprises and individuals in the rural revitalization cause, providing them with various support for life, medical care, travel, employment, etc., promoting the improvement of the living standards of rural revitalization workers, promoting the improvement of agricultural science and technology level, and helping the development of rural revitalization. The special rights launched by
"Everbright Rural Revitalization Public Welfare Theme Credit Card" include "Ask Friday" gift event, shared bicycle member electronic voucher, Hema Fresh gift voucher, professional services such as agricultural accident insurance, medical consultation, agricultural technology consulting, and other rights and interests, as well as the upcoming shopping, Tel-Detect, and tree planting.
"Ask Friday" gift event meets standards and brings together a large number of high-quality brands and designs a variety of discount plans, providing strong support to cardholders in the fields of payment, entertainment, travel, food, daily shopping, etc. The full discount rights created around Meituan , JD , WeChat and other platforms allow cardholders to enjoy cash discounts in payment; the monthly card rights of video platforms such as iQiyi, Youku, Tencent provide cardholders with high-quality video resources; the travel rights of Qingju Bicycle , Didi Express, Tuhu Car Wash and other platforms ensure cardholders worry-free travel; electronic gift vouchers from merchants such as Heytea , McDonald's , DQ Naixue's Tea , help cardholders enjoy delicious food; cash gift vouchers from Hema Fresh, Benlai Life, Dingdong Maicai , Tmall Supermarket and other daily shopping platforms such as cardholders provide convenience for cardholders' daily life. Rich rights and interests protect the daily lives of rural revitalization workers in all aspects.
Health and safety are important factors affecting the quality of life. In order to minimize the adverse impact of health and safety issues on the lives of rural revitalization workers, the "Everbright Rural Revitalization Public Welfare Theme Credit Card" provides cardholders with medical consultation services to answer health questions and popularize health knowledge. At the same time, agricultural accident insurance is provided to cardholders to reduce economic and mental losses caused by accidents.
Agricultural science and technology is a strong support for rural revitalization, and rural revitalization requires the active participation of more agricultural technicians. In order to popularize agricultural technical knowledge and improve the quality of agricultural technical talents, the "Everbright Rural Revitalization Public Welfare Theme Credit Card" provides cardholders with agricultural technology consulting services to meet agricultural production needs, drive changes in production methods, and promote the efficient promotion of rural revitalization work.
As a member of the national financial team, Everbright Credit Card has accumulated rich experience in fulfilling social responsibilities. The "Everbright Rural Revitalization Public Welfare Theme Credit Card" launched this time has once again actively fulfilled its social responsibilities, leveraged its own advantages, integrated social resources, opened a new chapter in supporting and benefiting farmers, and also provided a reference for the financial industry to serve rural revitalization.
