Apple released this year, the iPhone 14 may be the most failed product in recent years, because the iPhone 14 has not performed well in the market since its release, and it broke the issue price on the day of its first sale.
The author learned that on the day of the first sale of , some channels gave discounts of 400 yuan. One week later, the discounts of 512GB iPhone 14 reached 1,000 yuan, and became the fastest-decreasing generation of products in history.
But no matter how the price of iPhone 14 is reduced, the performance of this generation of products is still very poor. Consumers seem to be waiting for the iPhone 14 price to collapse completely.
On the one hand, because of the poor production capacity of iPhone 14, Apple has arranged for Foxconn to remove some production lines to reduce the production capacity of iPhone 14. After all, few people really buy this phone, and continuous production will accelerate the possibility of price collapse.
On the other hand, according to people familiar with the matter, due to the decline in demand for the iPhone 14 series, Apple's original plan to increase production of 6 million units in the second half of the year has now been cancelled. can be seen that the of iPhone 14 is not popular, and Apple can do nothing.
But even with production reduction and volume control, the price of iPhone 14 has collapsed completely. I remember that last year's iPhone 13 only had a maximum drop of 500 yuan during Double 11, and the number of coupons on the platform was very limited, which was not easy to grab.
But the situation of iPhone 14 is completely different. Less than a month after the launch of the phone, the starting price of the dropped from 5,999 yuan to 5,399 yuan, a drop of up to 600 yuan. The key to is that such a large drop still cannot impress consumers.
The author found that after the price of iPhone 14 was reduced to 5,399 yuan, it sold only 46 units. The performance of is simply surprising, and it also directly reflects that the iPhone 14 is indeed unpopular. What exactly makes the iPhone 14 perform such poor results? In my opinion, the upgrade of Apple's toothpaste squeeze is the fundamental reason for the failure of this phone.
The iPhone 14 Pro series released this year has three upgrades, namely Lingdong Island screen, A16 processor and 48-megapixel rear main camera, , but these upgrades only appear in the Pro models, and none of the standard versions are available.
Specifically, the appearance of iPhone 14 is consistent with that of iPhone 13. The processor also uses the full-blood version of A15 equipped with the previous generation Pro model. only has an additional GPU core. Buying this phone is equivalent to using the old chip from last year.
and iPhone 14's cameras are also 12-megapixel rear dual cameras. Although the specifications of have been slightly improved, the gap is too big compared to the Pro model equipped with 48-megapixel main camera.
It is precisely because Apple squeezed toothpaste to the extreme that consumers find it difficult to identify with this phone, so even if the price collapses, it cannot attract consumers to buy it, because the iPhone 13 is cheaper.
Judging from the current market quotation, the price of iPhone 13 has dropped to less than 5,000 yuan. Compared with this phone and iPhone 14, it is difficult to find the gap in experience, and it is also sufficient for consumers who choose the standard version of the model.
So instead of choosing iPhone 14, it is better to leave your budget on the body capacity. The 128GB version of iPhone 14 is almost the same as the 256GB version of iPhone 13. In this case, the iPhone 13 is obviously more attractive.
Another reason is that with Double 11 approaching, many consumers are actually waiting for the iPhone 14 to further reduce their price. Considering that the price has been reduced by 600 yuan less than a month after the release, I think there is still room for further reduction in the near future.
So what price can you accept to consider purchasing the iPhone 14 after it has been reduced to? Welcome to comment, like, share and talk about your views.
