China Times (www.chinatimes.net.cn) reporter Zhao Yi Hu Jinhua Shanghai report
Recently, a digital tunnel platform called "Mingtang MintTang" was officially launched. The first product it sold was opened for reservations on October 9 to the announcement of the winning results on September 13. In just five days, a total of 748,000 sign numbers were generated.
reporter noticed that after the winning results were announced at 6 pm on September 13, the platform's products were sold at a high price on second-hand platforms, with the highest price reaching 3,333 yuan, nearly 7 times higher than its 499 issue price.
and its popularity are not unrelated to Wang Sicong . "MintTang" WeChat official account shows that its operating entity is Shanghai Mint Town Art Technology Co., Ltd. (hereinafter referred to as "Mint Town Art"). Tianyan Check information shows that Wang Sicong indirectly holds shares in Mint Town Art by owning 27% of the shares of Shanghai Banana Plan Entertainment Culture Co., Ltd. At the same time, in the official website of another shareholder, Shanghai Rubik's Cube Pan-Cultural Entertainment Group Co., Ltd., Wang Sicong's Pusi Capital is also one of the investors.
"Wang Sicong entered the digital collection because he saw the future broad application scenarios and huge markets of digital collections and blockchain technology in the fields of copyright protection, digital art collection, asset digitalization, etc.; secondly, he can also obtain more ecological traffic for it. Generation Z, who is regarded as the "indigenous people of the Internet", fully accepts digital art and early users of the metaverse. Laying on digital collections will help gain the attention of Generation Z, and it can also serve as a key starting point for its layout in the metaverse field. His joining can bring more attention to the digital collection industry and promote the digital collection industry to break the circle." Yu Jianing , executive director of the Metaverse Industry Committee of the China Mobile Communications Federation, told the reporter of " China Times ".
sales are very popular
official introduction shows that "Mingtang MintTang" is incubated by Rubik's Cube Entertainment Group. The group has sub-brands such as Ferris wheel ticketing, Banana Entertainment , Rubik's Cube Performing Arts, and its business covers the entire entertainment industry chain such as performance hosting, ticketing sales, artist training, etc. It is worth noting that in addition to Nanshan Capital, Qiming Venture Capital and Hillhouse Capital, Wang Sicong's Pus Capital is also one of the investors of Rubik's Cube Entertainment Group.
Tianyan Check information shows that MintTang, the operating entity of "Mingtang MintTang", was established on August 15, 2022 with a registered capital of RMB 2 million, and the legal representative is Sun Qianjing. The company's shareholders include Shanghai Banana Plan Entertainment Culture Co., Ltd., Shanghai Rubik's Cube Pan-Cultural Entertainment Group Co., Ltd., and natural person Liu Gang. Among them, Shanghai Banana Planning Entertainment Culture Co., Ltd. holds 5% of the shares of Shanghai Mint Town Art Technology Co., Ltd., while Wang Sicong holds 27% of the shares of Shanghai Banana Planning Entertainment Culture Co., Ltd.
According to its official introduction, the MintTang Creation Card, the founding collection released by "MintTang MintTang", is priced at 499 yuan, and 5,000 copies will be issued. The total value of the founding collection will reach 2.495 million yuan. Among them, 4,000 copies will be circulated in the market, 2,500 copies will be used for public lottery, 1,500 copies will be given priority to partners and for lottery and other activities. In addition, 1,000 creation cards will be left in the hands of the operation team to forge new collections.
reporter learned that the release process of Mingtang Creation Card is very popular. According to reports, the holder of the creation card will have the right to govern and voting rights to make major decisions in the virtual world "Famous Town". At the same time, creation cards will become a necessary raw material for Mingtang to issue new collections in the future. 8 creation cards are required for the issuance of collections in 2022, and the number will be reduced by half every year. In addition, the platform's digital collection is issued on the Huawei Cloud digital asset chain.
Yu Jianing said that judging from the current information, Mingtang not only has the way to play digital collections, but also has some governance models of decentralized autonomous organizations (DAOs).
Yu Jianing believes that digital collections are a new business model that integrates cutting-edge digital technology and new cultural IP. From the perspective of development space, digital collections are one of the most in line with the development directions of the metaverse. In the future metaverse, the combination of digital technology and cultural creativity will realize the great development, prosperity and mainstreaming of digital culture .Everything can become a "value machine" that empowers everything through the chain. Digital collections based on blockchain technology will achieve assetization and economic protection for digital cultural IP, and can even build a bridge to connect physical world assets and digital world assets.
The "ice and fire" of the digital collection industry
"MintTang" platform is the bankruptcy and bankruptcy of a number of digital collection platforms.
htmlOn September 29, the Shuangzang platform Gaea Universe Space issued a refund announcement, saying that because the platform's colleagues, shareholders, partners, and even users who maintain the platform were harmed by varying degrees of cyber violence and malicious rights protection, the platform decided to clear it at 50% of the issue price; on September 27, the Jinglu Art Platform issued an announcement, saying that due to the excessive operating costs of the platform, it has been in a state of loss and the company's poor management, it has received a large number of reports. The company announced bankruptcy and suspended digital collection-related business, and will refund the first-public collection. html In July, a digital collection platform "TT Digital Collection" directly issued a runaway announcement, saying that the boss misappropriated 1 million yuan of the platform's start-up funds for iBox investment, and 's holdings have shrunk to 100,000 yuan, and the platform cannot continue to operate.According to incomplete media statistics, in September, more than 20 Digital Tibetan platforms announced clearance.
In this regard, Su Xiaorui, senior analyst of the financial industry of iResearch Analysis, told the reporter of the China Times that digital collections are still in the growth stage, and it is normal for those who have entrants and exits to be present at this stage.
In Su Xiaorui's view, the current digital collection industry mainly faces three problems. First, how to organically integrate with key industries and play a greater value in the collection field; second, how to create original quality products that can attract consumers and avoid copyright disputes; third, how to create sustainable operation strategies when facing C-end consumers, so that their own digital collection business can usher in long-term development; fourth, how to ensure the safety of funds and establish transaction trust between consumers
From the above perspective, Su Xiaorui believes that the standardization of digital collections can be carried out around two key points. First, content, through the creation of high-quality content, highlight its own core competitiveness, go deep into key areas such as sports and entertainment, and increase the crackdown on infringement in the digital collection content field; second, transaction, by establishing necessary transaction thresholds and setting necessary transaction rules, avoiding the risk of illegal fundraising on illegal platforms, and at the same time limit speculative speculation behaviors specially engaged in with digital collections, and advocate consumers to purchase rationally.
It is worth noting that in the process of the change of the platform, industry standards for digital collections are gradually being formed. At the Service Trade Fair on September 4, the "Digital Collection Compliance Evaluation Guidelines" (group standards) was officially released, which regulated the definition, compliance issuance and circulation of digital collections circulated in the domestic market for the first time. On September 6, the "General Standard 1.0 of Digital Collections" compiled by the Blockchain Professional Committee of the China Communications Industry Association was also released.
Yu Jianing said that for future development, digital collections are bringing a suitable application scenario to the entire blockchain industry, thus forming a "circle-breaking effect", and also indicating that the logic of digital asset based on non-fungible tokens can be used in all walks of life in the future.
"The mature digital collection business model is that enterprises use digital collections to help them expand their business scenarios, promote the integration of virtual and real, and digital twins, and help enterprises themselves accelerate their entry into the metaverse; help physical enterprises to revitalize their 'brand assets' and explore the deep connotation of excellent corporate culture, etc. This is the greatest value of digital collection IP." Yu Jianing said that although the development of digital collections is still in the early stage of exploration, as an important exploration and attempt in China's field of Web 3.0, digital collections combine digital technology with the real economy through NFT technology, becoming an important breakthrough for traditional enterprises to enter the Web 3.0 era.
At the same time, Yu Jianing also reminded digital collectors that they must strictly abide by laws, regulations and policy guidance, and do not participate in the hype of token issuance and financing and virtual currency .At the same time, we must keep our eyes open, be wary of illegal fundraising, fraud, and pyramid schemes under the banner of meta-universe and digital collections, stay away from all illegal financial activities, and beware of falling into the trap of pig killing and capital placing. Finally, look at the positive value of digital collections rationally, avoid being hot-headed and impulsive, and fully realize the potential risks and possible losses that may be faced by participating in collections.
