Qilu Evening News•Qilu One Point Reporter Yao Chong Wang Zhiyuan
On September 18, the launch ceremony of the "Double Ten Towns" Good Things Tour Exhibition of Zaozhuang City Rural Revitalization "Double Ten Towns" and the Lihui Double Festival Live Week Golden Autumn Shopping Ceremony was held in Xigang Town, Zaozhuang Rural Revitalization Demonstration Town.
Xigang was brightly lit and bustling that night, and the entire event was crowded with people and very lively. It is understood that this event is one of the sub-venues of the Shandong Provincial Consumer Season theme event. That night, leaders of the Ministry of Commerce and the provincial party committee attended the main venue event in Jinan, and Zaozhuang and other four prefectures participated in the live broadcast interviews between the province. The event site in Xigang has a total of "Double Ten Towns", agricultural product supply chain, new energy vehicles, brand home appliances, export-to-domestic sales products, Xinjiang Fengdu agricultural products, special food and catering, Internet celebrity live streaming and other exhibition areas. Large supermarkets hold discounts, lottery tickets, and redemption coupons and promotional activities. Major brand home e-commerce companies have launched concession discounts, factory subsidies, factory price sales and other concessions, so that the people can celebrate the "Double Festival" with benefits, promote "industrial products to the countryside and agricultural products to the city", and help rural revitalization.
Zaozhuang Municipal Party Committee Standing Committee Member and Executive Vice Mayor Sun Qisheng attended the event. Chen Yongsheng, Secretary of the Tengzhou Municipal Party Committee, delivered a speech at the launching ceremony and introduced the situation of Tengzhou Tengzhou 's characteristic high-quality agricultural products, the construction of "Double Ten Towns" for rural revitalization, the development of e-commerce enterprises, and the commercial industry and villages.
Deputy Secretary-General of Zaozhuang Municipal Government, Director of the Municipal Bureau of Commerce and Director of the Municipal Investment Promotion Bureau Yue Zengbo released the city's consumption promotion activities. Yue Zengbo said that since the beginning of this year, the Zaozhuang business department has conscientiously implemented the strategy of "industry to strengthen the city and industry to develop the city", actively integrated services into the new development pattern with the domestic circulation as the main body and the domestic and international dual circulation, coordinated the two markets of urban and rural areas, unswervingly expanded domestic demand and promoted consumption, and insisted on integrated development of online and offline. From January to August, the city's retail sales of consumer goods increased by 27.2% year-on-year, ranking fifth in the province, moving 2 places ahead of January to July, 2.9 percentage points higher than the provincial average.
In combination with the construction of the "Double Ten Towns" for rural revitalization in the city, Zaozhuang plans to create 5 characteristic commercial demonstration towns this year, and simultaneously promote the construction of characteristic commercial blocks and commercial villages, township commercial centers and logistics distribution centers in the town. Zaozhuang is accelerating the creation of the only China International idle product circular chain pilot zone in China, and at the same time strives to become a "China Express Demonstration City". In strengthening the construction of the agricultural product supply chain system, Zaozhuang ranked 6th in the province and received more than 21 million yuan in central funds.
Yue Zengbo introduced that in accordance with the province's "2021 Huixiang Shandong Consumption Year" deployment, Zaozhuang has carefully held more than 30 large-scale provincial and municipal consumption promotion activities, including the first stop of Shandong quality consumption rural bank Zaozhuang, export goods entering Wanzhou First Street, "Golden Ox New Year" e-commerce live broadcast carnival, and double product live broadcast month, and more than 100 were planned and carried out throughout the year. The launch of the "Double Ten Towns" Good Product Tour Exhibition and the Lihui Double Festival Live Week Golden Autumn Shopping Ceremony has begun to warm up on September 9. There is a theme every day, including "Lighting up the landmark", import and export products Huiwanjia, "Zaozhuang Beautiful View" live broadcast, Internet celebrity endorsement Zaozhuang spicy chicken, Zaofeng live broadcast friendship competition, "I am Guanshiliuyuan Recommended Officer", "Zaozhuang Famous and Special Elderly" live broadcast and other activities. According to statistical data, as of September 18, 823,000 items were live broadcast during the city's activities, with a transaction volume of 122 million yuan.
Regarding the next step, Yue Zengbo said that he will take this event as an opportunity to continue to amplify the hot spots of mass consumption nodes such as Mid-Autumn Festival and National Day, and use festivals to promote cities, businesses, and gather momentum with festivals. Focus on holding Shandong Province Second-hand Auto Show and Sales Week in Zaozhuang, the 2021 Zaozhuang Auto Culture Carnival, a "Double Ten Towns" Good Product Tour Exhibition a week, gifts and golden autumn and Shandong Province Quality Consumption Rural Road to Malantun Town, New Year's New Year's Goods Festival and other consumption-promoting special activities to release consumption potential, stimulate consumption vitality, and promote consumption upgrades.
