Instagram is a "inspiration distribution center" that is popular among users around the world. People are looking for and sharing their passionate things, encouraging people to express themselves with visual elements, inspire actions, and are very popular among men and women. More and more businesses are starting to build home pages on Instagram, upload exquisite pictures, and continuously enhance the adhesion between products and users.
Instagram is one of the fastest growing online social platforms today. Currently, the global Instagram has more than 1 billion monthly active users, and the global social app ranks fifth. Its main countries are India, Brazil, the United States, Turkey, , Indonesia, , Russia, etc.
Instagram’s top 20 monthly active countries. From the table below, we can see that the installation penetration rate and opening rate of Instagram are very high. Basically, more than half of people open Instagram software every day. The following data comes from App Annie (Estimation of application usage and participation indicators in countries around the world, excluding China)
The following Instagram audience analysis. From the figure, we can see that the ratio of men and women is appropriate, mainly young people between 18 and 34 years old, and people of this age group are also the main force of consumption, so it is very suitable for marketing products for young users, such as technology trendy products, fashion, beauty, etc.
Data source: Similarweb
Instagram Account Structure
Single Account:
Centrally manages all content through one account, and using one Instagram account in a unified way can help convey consistent marketing information. A single account policy not only simplifies the account management process, but also centralizes the maintenance of followers. This strategy also improves account discovery rates and expands the size of the account, which helps account content become a popular search result for users.
Multi-account:
If your business adopts completely different business models in different regions, or if your parent brand has multiple sub-brands, then you can consider creating multiple accounts. We recommend creating multiple accounts only if the following conditions are met:
1. Have enough budget and resources to support multiple accounts;
2. The marketing strategy is clear and unique content can be published regularly on each account;
3. Have a distinct localization or sub-brand theme to promote business goals.
Use Instagram account to increase business visibility
tells brand stories: merchants of all sizes use pictures and videos to tell brand stories on Instagram every day, and more importantly, a large number of
users will search for business information on this platform. Instagram accounts help attract users who are interested in your business and establish contacts
to improve discovery rate: You can reach all important people in the business through Instagram ads, and instagram accounts are the best way to increase discovery rate
directly communicate with customers: After having an Instagram account, you can not only reply to comments on ads or posts, but also send messages to communicate directly with users.
How to connect with the right users on Instagram
pays attention to quality, not quantity: Instagram consists of many enthusiastic users. As far as followers are concerned, merchants should not care about quantity, avoid overuse of hashtags, hold competitions and giveaway delivery events.
Focus on your goal: increasing the number of followers should not be your main business goal, you can use Instagram to achieve specific, measurable, practical business goals.
shows the true self: share creativity that represents the brand's unique personality and attract like-minded followers. If you get inspiration, you can use the "Search and Publish" tab to find and follow other relevant accounts and interact with them. (Source: 8 hours after get off work)
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