Picture source @Visual China
Text | Cultural Industry Comment, Author | Xiaojunge
Cultural tourism is an important part of the national economy and modern service industry. It plays an important role in expanding domestic demand, promoting consumption, stabilizing growth, and ensuring employment. In July 2005, China Enterprise Federation , together with various industry and enterprise associations, while continuing to launch the top 500 Chinese enterprises in , released the list of "Top 500 Chinese Service Industry Enterprises" to the public for the first time, injecting strong impetus into promoting the high-quality development of my country's service industry enterprises.
On September 6 this year, the China Enterprise Federation and the China Entrepreneurs Association (hereinafter referred to as China Enterprise Alliance ) released the "2022 Top 500 Chinese Service Industry Enterprises" list, which is also the 18th consecutive time that China Enterprise Alliance has released the list. The cultural industry review found that among the top 500 service industry enterprises this time, there were about 40 related service enterprises involved in culture, tourism, news and media. Compared with previous years, which cultural and tourism industry has the largest number of shortlisted companies? Which regions have the most development advantages? What are the characteristics of each?
industry structure is constantly optimized traditional cultural and tourism enterprises have significantly reduced
From the "Top 500 Service Enterprises in China" shortlisted for the "2022 Top 500 Service Industry Enterprises" (see the table below for details), there are 40 enterprises involved in 5 major categories. Among them, is engaged in 10 cultural and tourism service companies, 7 Internet and related service companies, 8 news publishing and cultural media service companies, 5 software and information technology service companies, and 10 cultural and tourism real estate and other life service companies. (sampling selection) .
First, the main business focus of cultural and tourism enterprises.
The 10 cultural and tourism enterprises on the list this time are Gansu Highway Aviation Tourism Investment Group , Shenzhen Huaqiang Group , Xi'an Qujiang Cultural Industry Investment Group, Sichuan Zhongxinle Tourism Resource Development Co., Ltd., Hangzhou Commercial and Tourism Group, Fujian Tourism Development Group , Guangzhou Lingnan Commercial and Tourism Investment Group, Shanghai Chunqiu International Travel Agency Group, Hubei Cultural and Tourism Group, Longyan Cultural and Tourism Huijin Development Group, covering cultural and tourism resource development, commercial and tourism services, cultural and tourism financial services, international travel agencies and other key cultural and tourism industries. Among them, many companies have been selected as the "Top 30 National Cultural Enterprises", such as Xi'an Qujiang Culture, Shenzhen Huaqiang Group, etc.
The second is " Internet + " continuous expansion.
In recent years, with the opening of the "Internet + Cultural Tourism" track, more and more Internet companies have entered the cultural tourism industry. For example, the mature OTA platforms such as Baidu , Ctrip , Meituan , Huitongda have an penetration rate of in the tourism market reaching more than 35%. In addition to OTA, giants such as JD.com, Ali , Tencent have also expanded their cultural and tourism sectors. For example, JD.com started to launch its book and entertainment business in 2011, and established the 3C Cultural and Tourism Department in 2017 and officially entered the "big entertainment"; Alibaba formed a cultural and entertainment group, which governed 8 departments including Alibaba Pictures , Integrated Group ( Youku Tudou ), Alibaba Music , Alibaba Sports, UCh, Alibaba Games, Alibaba Literature , Alibaba Digital Entertainment, etc.
Third, the deepening of digital cultural tourism is accelerated.
With the widespread use of digital technologies such as 5G, artificial intelligence , and the Internet of Things, a large number of network technology companies have seized the opportunity of intelligent transformation of the cultural and tourism industry and actively occupied markets such as smart cultural and tourism, online game development. The five software and information technology service companies listed this time are typical representatives, namely NetEase, Guangzhou Huaduo, Sanqi Interactive Entertainment , Guangzhou Kugou and Fujian NetDong and other companies. For example, currently, A-share game company Sanqi Interactive Entertainment has surpassed Tencent and NetEase, ranking first in the top domestic game companies.
Fourth, the status of cultural media is stable.
As an important business model of the cultural industry and service industry, although the ranking of individual enterprises has declined compared with previous years due to the overall environment, it still maintains a relatively stable development state.Among the eight cultural media companies shortlisted for this time, there are 5 news publishing and distribution companies, namely Zhongyuan Publishing and Media Investment Holding Group , Anhui Publishing Group , Anhui Xinhua Distribution Group, Zhejiang Publishing United Group , Zhongnan Publishing and Media Group , and Sichuan Xinhua Publishing and Distribution Group; there are 2 new media companies in , namely Oriental Pearl New Media Co., Ltd. and Mango Super Media Co., Ltd. .
Fifth, the penetration rate of "real estate + cultural tourism" is high.
Industry data shows that among the top 100 domestic developers, more than 50% have been deployed in the cultural and tourism real estate field. Some real estate companies will also focus on changing from real estate to cultural and tourism-related industrial ecological chains, and accelerate the integrated development of "real estate + cultural and tourism". For example, the well-known "old-established" real estate companies such as Vanke , Poly, and OCT have been recognized as "Top 10 Chinese Cultural and Tourism Real Estate" by China Real Estate Association for many years. In addition, has made its mark in recent years , which has made great achievements in the construction of cultural and tourism supporting facilities such as theme parks, star hotels, and characteristic towns.
Enterprise scale has steadily increased operating income compound growth
Comprehensive data, the total operating income of the top 500 service industry enterprises in 2022 in 2021 was 48.15 trillion yuan, which is 10.47% compared with the top 500 service industry enterprises in 2021 (43.59 trillion yuan), with a growth rate of 10.47%, and the average growth rate in the past two years was 7.94% (5.46% in 2020).
According to cultural industry comments and classification statistics, the total operating income of the 40 shortlisted cultural tourism and related service companies listed in this article was approximately 5.73 trillion yuan in 2021, accounting for 11.9% of the total turnover of the top 500 service companies in China in 2022 (48.15 trillion yuan). However, in the context of the serious blow to cultural and tourism-related enterprises, such a development scale is also remarkable.
First, the Internet and cultural and tourism real estate industries are rising rapidly.
Ranking from the 40 cultural and tourism-related companies listed on the "Top 500 Service Enterprises in China" in 2022, there are 13 companies entering the top 100 Service Industry Industry (see the table below for details). Among them, there are 6 Internet and related service companies, from the original Sina and NetEase, and has developed into a cultural and tourism consumer Internet company represented by JD.com, Alibaba, Tencent, Meituan, etc.; 7 cultural and tourism real estate and related service companies, namely Greenland, Country Garden , Vanke, Poly, OCT and Gansu Public Aviation Tourism.
corresponds to the rankings to the operating income. Among the top 100 companies in the service industry, 5 companies have exceeded 500 billion yuan. is JD.com (951.6 billion yuan), Alibaba (836.4 billion yuan), Tencent (560.1 billion yuan), Greenland Holdings (544.3 billion yuan), and Country Garden (523.01 billion yuan); 2 companies have in the 400 billion yuan range, is Vanke (452.8 billion yuan), China Poly (448.8 billion yuan); 6 companies have in the 100 billion yuan range, is Meituan OCT, Gansu Public Aviation Tourism, Baidu, Guangdong Dinglong, and NetEase.
Second, the operating income differences between different industries are obvious.
Judging from the ranking and revenue data of cultural and tourism-related companies shortlisted in the top 300 service industry enterprises in China in 2022, compared with the top 100 companies, cultural and tourism and related service enterprises at this level have obvious fluctuations and differences in industry categories and operating income. Among them, there are only three companies with operating income of more than 200 yuan and operating income of more than 50 billion yuan, namely Greentown Real Estate Group (79.5 billion yuan), Huitongda Network Co., Ltd. (65.8 billion yuan), and Henan Jianye Holdings (55.7 billion yuan).
In addition, there are 6 companies with operating income rankings within 200 to 300. Among them, the three companies with operating income of about 30 billion yuan are Wenyi Investment Holdings Co., Ltd. (33.1 billion yuan), Shenzhen Huaqiang Group (31.5 billion yuan), and Yuexing Group (31.3 billion yuan); the three companies with operating income of between 20 billion yuan are Zhongyuan Publishing Media (22.7 billion yuan), Ctrip (20 billion yuan), and Guangzhou Huaduo (17.9 billion yuan).At the level, the main business income is only one pure cultural industry (Zhongyuan Publishing Media).
Third, core cultural and tourism enterprises have shown wave-like improvements.
Cultural Industry Comment Statistics and Sorting, there are 18 cultural and tourism enterprises involved in the top 400 to 500. Except for three Internet (software) and information service companies, Sanqi Interactive Entertainment (325), Guangzhou Kugou (348), and Fujian NetDragon (495), the remaining 15 companies are strictly core cultural and tourism enterprises, with their main business income between 17.5 billion yuan and 9 billion yuan (see the table below for details).
Among them, news publishing and distribution companies are 5 , namely Anhui Publishing Group, Anhui Xinhua Distribution Group, Zhejiang Publishing United Group, Zhongnan Publishing Media Group, and Sichuan Xinhua Publishing and Distribution Group; 8 cultural and tourism companies are , namely Xi'an Qujiang Culture, Sichuan Zhongxinle Tourism, Hangzhou Commercial and Tourism, Fujian Tourism, Guangzhou Lingnan Business Travel, Chunqiu International, Hubei Cultural and Tourism, Longyan Cultural and Tourism; cultural and cultural and tourism companies have 2 , namely Mango Super Media and Oriental Pearl New Media.
Compared with the 40 shortlisted cultural tourism and related service companies, the operating income and ranking of "big cultural tourism" such as cultural tourism consumption Internet services and cultural tourism real estate (1 in the top 10, 12 in the top 100, 3 in the top 200, and 5 in the top 300), and the company is relatively large, growth-oriented and stable. However, due to objective factors such as the epidemic, the downward pressure on the culture, tourism, media and entertainment industries has continued to increase, and the main business and industry rankings have shown wave-like improvements, and the instability has increased significantly.
Regional development is still unbalanced The advantages of the three top regions in Beijing, Shanghai and Guangzhou are still showing
The list of "2022 China's top 500 service enterprises" released this time is distributed in 29 provinces (autonomous regions, municipalities directly under the central government). The three regions with the largest number are Beijing, Guangdong and Shandong. According to the Cultural Industry Commentary (ID: whcypl), the 40 major cultural and tourism and related service companies shortlisted for are distributed in 13 provinces (municipalities directly under the central government) including Guangdong, Shanghai, Beijing, Zhejiang, and other 13 provinces (municipalities directly under the central government). The characteristics of unbalanced regional development of large cultural and tourism enterprises are still significant.
First, the advantages of Beijing, Shanghai, Guangzhou, Zhejiang and Anhui are still obvious.
Judging from the distribution of the shortlisted number of 40 cultural and tourism enterprises, the top five are 10 in Guangdong, 5 in Shanghai, 4 in Beijing, Zhejiang and Anhui, with a total of 27 shortlisted companies, accounting for 67.5%; the second tier are Sichuan, Hunan and Henan, with 2 shortlisted respectively; the third tier are Shaanxi, Hubei, Jiangsu and Gansu, with 1 shortlisted each. Compared with , the traditional three top players in Beijing, Shanghai and Guangzhou have more scale advantages, while cultural and tourism enterprises in Zhejiang and Anhui are more dynamic, and the trend of catching up is accelerating.
Second, Guangdong Province’s cultural and tourism enterprises have extraordinary strength.
According to the previous statistics, the total operating income of the 40 shortlisted cultural tourism and related service companies in 2021 was approximately 5.73 trillion yuan. According to the statistics of the total operating income of cultural and tourism-related enterprises in 13 regions, the total operating income of the 10 shortlisted cultural and tourism enterprises in Guangdong Province was 1.97 trillion yuan, accounting for 34% of the total revenue of 40 enterprises. Among them, there are 5 companies with operating income ranking among the top 100 top 500 service enterprises in China in 2022 and exceeding 100 billion yuan (see the table below for details).
Third, the city distribution of shortlisted enterprises is unevenly distributed.
Judging from the cities where the 40 cultural and tourism and related service companies shortlisted this time, it involves 16 cities at different levels. Among them, there are 2 municipalities directly under the central government (Beijing, Shanghai), 11 provincial capital cities (Guangzhou, Hangzhou, Hefei, Fuzhou, Chengdu, Changsha, Zhengzhou, Xi'an, Wuhan, Nanjing, Lanzhou), 1 sub-provincial independent city (Shenzhen), and 2 prefecture-level cities ( Wuhu City , Longyan City ). The distribution of shortlisted enterprises shows an olive-shaped structure of "small at both ends and large at the middle", which is seriously unbalanced.
From the perspective of the number of shortlisted companies in the above cities, the five cities with the largest number of shortlisted companies are Shanghai, Guangzhou and Shenzhen, and 4 cities in Beijing and Hangzhou, which is symmetrical to the previous inter-provincial shortlisted number. Among them, Shenzhen, as a sub-provincial independent city, has shown strong competitiveness. Among the five shortlisted companies, there are 1 large central enterprise and 4 large private enterprises, and is OCT, Tencent, Vanke, Huaqiang and Country Garden.
Conclusion
It is understood that the shortlist of the "Top 500 Service Enterprises in China in 2022" is for service enterprises with operating income of more than 6.909 billion yuan last year. Based on the previous analysis, it can be seen that under the superposition of unstable factors such as the epidemic, my country's cultural and tourism-related service industries, especially traditional life services such as catering, tourism and cultural and entertainment, have suffered unprecedented impacts, resulting in the increasingly differentiated and imbalanced regional competitiveness of cultural and tourism enterprises.
For this reason, the cultural industry commented and believed that in the face of the major background and changes faced by the service industry, as large and medium-sized cultural and tourism enterprises, we must seize the opportunity of digital transformation of , accelerate the transformation and upgrading of traditional cultural industries and tourism industries, vigorously cultivate cultural and tourism production-oriented service enterprises, and improve the supply quality of in cultural and tourism life enterprises, so as to truly achieve a leapfrog transformation from big to strong.
