2021 is about to pass. In this year, the development speed of " laptop " has indeed exceeded my expectations. Due to the impact of the epidemic, the demand for laptop market has surged. In this old and competitive track that cannot be more intense, various manufacturers have shown unprecedented vitality. Market demand forces manufacturers to innovate, which may not be very common in slightly outdated industries.
1. Performance growth visible to the naked eye
Let's not discuss what causes this situation for the time being, because there are quite a few factors to consider. In short, the performance of laptops has entered a rapid increase this year.
Intel responded to the core battle of AMD on the standard pressure processor, and the 11th-generation Core mobile terminal has full coverage of 10nm technology, recreating the i5-second i7 level-level beating. Intel and AMD have also made up for their respective shortcomings. Intel has become stronger with multiple cores, and AMD has also caught up with the single core. It is harder to say who is stronger and who is weaker than before.
is only TDP 15W and TDP 45W compared to previous mobile processors, and there is also an additional processor with TDP 35W, which I will mention later.
In the low-voltage processor for thin and light notebooks, not only the performance of CPU has been significantly improved, but also the core graphics have been greatly improved. With the increase in memory frequency, dual-channel 16GB becoming the standard, and the continuous improvement of optimization, AMD's Vega core graphics performance has steadily improved, which can meet the light online game entertainment; Intel has created a new Xe and has been implemented in the 11th generation of Core . The high-spec 96Eu's theoretical performance is even better than the MX 350 independent graphics of Nvidia, which makes Nvidia unable to sit still. The MX series, which could have been able to slowly squeeze toothpaste, suddenly released a MX 450 with the same core as the GTX 1650. It is matched with the latest processor, and in a product with excellent performance tuning, thin and light notebooks can also be smooth!
The performance of laptop has increased significantly, which is definitely a good thing for consumers. After all, I bought something with stronger performance, but for people like me who always want to try it out, my wallet is... Anyway, I don’t have money, so I’ll be jealous.
2, 35W, Intel has not made a good plan for
laptops, no matter how it develops, it always has only one direction: the body is light, thin, and the volume is reduced, and the performance must also become stronger and stronger.
It is true that for different needs, there are many excellent products that have not been done in this direction. Judging from the current technical level, the HS series processor launched by AMD is a very good solution. 35W is a very pleasing design, which reduces the internal heat dissipation pressure of the body to a certain extent. The performance of the CPU does not have much loss. Paired with a high-performance independent graphics card, although the performance performance is definitely not as good as a serious gaming laptop, it is much stronger than the traditional thin and light laptop.
In the past two years, "high-performance thin and light notebooks" with lightness and high performance as their main features have sprung up like mushrooms after a rain. The first batch of ROG fantasy series is definitely the ROG fantasy series, such as the 4800HS/4900HS+GTX 1660Ti/RTX 2060 last year, the small size and super portable and such hardware. To be honest, I, a poor man, had the idea of buying ROGs, and this year's Fantasy 13. If I hadn't had no money, I would have bought 5 of them!
is only 1.3KG!
, AMD's HS series processor was jointly designed and developed by ROG and AMD, and is exclusive to ROG. How can such a good thing be used by others at will? So Intel took a look at this market and launched the H35 series standard pressure processor when the eleventh generation Core was released. The intention was very obvious, and he wanted to eat up the share of this market segment. After all, there are so many manufacturers in addition to ROG. However, judging from the current situation, Intel's small abacus was not successful.
Most of the current high-performance thin and light notebooks still use TDP 45W processors, and they have not been equipped with small-sized screens, which is closely related to the weak performance of Intel H35 processors.
High-performance thin and light notebooks are emerging products that require the development of new molds and new designs. So let’s put aside the hardware used, the cost itself will definitely be relatively high, and the price will definitely not be reduced. This is one of the reasons why this type of notebook is relatively high. At the same time, the target users of high-performance thin and light notebooks are mostly designer groups or gamers with portable needs. Intel H35 processors are all 4 cores and 8 threads, so they will not be convenient in themselves. The price is suitable, and no matter how weak the performance is, manufacturers and consumers are not fools. It is difficult to sell and consumers will not buy it. Therefore, we see that the H35 processor has the title and positioning of standard pressure, but it does not appear on the models it should have appeared. Instead, it is used in many thin and light books with good performance adjustments. However, the 4 core 8 threads are still pressed by the Ryzen low-voltage U of 6 cores or 8 cores in terms of core count. The status of H35 is very embarrassing. I believe many manufacturers are also disappointed.
3. High-performance thin and light notebooks enter the upward channel
As the performance of laptops continues to rise and consumers' demand for laptops increases, the market segment of high-performance thin and light notebooks is an inevitable trend.
Before, whether it was a design worker or a game player, many people thought that their profession had specialties. The boundaries between desktop and laptop were very clear. I worked at work and often traveled on business, so I could use a laptop, but when playing games, rendering or videos, I had to use a desktop.
This idea is mostly caused by insufficient performance of laptops, but today, when the underlying performance has been greatly improved, the hardware performance of the mobile terminal has passed. In addition, more and more laptops are becoming a necessity. From the perspective of real money, it will cost 5,000 yuan to buy a thin and light laptop with a cost-effectiveness, and then assembling a desktop computer, which will add up to at least 10,000 yuan. Is the performance of a desktop at this price definitely different from a laptop? If the difference is not big, buy a high-performance laptop, which can be used for office use and has good performance, and it will cost less, so why not do it? In addition, the global chip shortage has led to excessive premiums for desktop accessories and a sharp increase in installation costs. Although the notebook market has been somewhat affected, it is not too outrageous.
Xiaoxin Pro 16 was often out of stock when it first came out
Performance improvement + Laptops that are urgently needed can be used multiple times in one machine + DIY host cost is too high, which has gradually increased the number of high-performance laptops with portable attributes. Consumers' concepts still need to be cultivated. The author has great interest in this type of product and has reason to believe that this market segment will have full potential.
4, graphics card power consumption, and direct connection to independent graphics cards. The choice of models is a bit confused. After coming to the RTX 30 series graphics card, Nvidia downplayed the concepts of Max-Q and Max-P, and instead required laptop manufacturers to mark the power consumption of GPU.
This is a good thing. Compared to a synonym, I think direct display power consumption can give consumers a more intuitive understanding of the performance of this computer in graphics processing. In addition, many models of many manufacturers support the function of direct connection of independent displays, and the gaming performance will be better.
However, for novice users, it is already difficult to understand the specific model, specifications, and positioning of the product. There is also the power consumption and power consumption. What does it mean to connect to the independent display directly? What kind of improvement can be made and how much difference in performance are there, I am confused. When it comes to labeling power consumption, many products with full power consumption are of course willing to label them as full-blooded versions, while many products with non-power consumption are not marked, which increases the amount of information consumers need to collect when purchasing.
Although this is a good thing and also represents the development of the laptop industry, we may need a more complete mechanism, clearer standards, and simpler way to show the performance of laptops in this regard.
5. The core hardware cannot play with it, so the screen is marching!
As mentioned earlier, what laptop manufacturers need to do in the face of this wave of growth in market demand is innovation and stand out. They can no longer play any fun in terms of CPU, GPU, and memory, and the screen has become the focus of the struggle among many manufacturers.
You can recall how hard it is to change laptops from low color gamut to high color gamut and low resolution to 1080P. In the face of high consumer calls, many manufacturers still turn a blind eye. In the past two years, high color gamut can no longer be used for things. What are 16:10, high resolution, high refresh rate, HDR certification, and various eye protection certifications. Even a low-priced model of 4000 or 5000 are piled up anyway, and there are even a large number of OLED screen models.
Thirty years Hedong, thirty years Hexi, we have finished the emergency. The manufacturers are anxious. The fight between manufacturers is a good thing.
6. New products are emerging one after another. Where can new entrants go?
In order to ensure their own brand popularity, various manufacturers are constantly innovating. They may not have seen such a scene for a long time. Let’s give you an example, for example, the current leading brand in the laptop industry, Lenovo . The single Xiaoxin product line has only had several products such as Xiaoxin Pro 13, Xiaoxin Air 14, Xiaoxin Air 15, etc., and the optional configuration version is relatively single. This year, the Plus version and Pro 16 standard pressure + RTX graphics card models have been added on this basis. The configuration options have also become extremely rich. Various Ryzen version, Core version, standard pressure version, and independent graphics version. If you want to buy a laptop, you can really be dazzling.
Faced with such a vigorous upward trend, some new entrants want to get a share of the pie. For example, the board manufacturer Colorful and the Internet brand Realme have launched their laptop products. There are still highlights of the models, but there are some thunder and little rain, and the momentum is insufficient. I hope they can continue to work hard. After all, the old players on this track are really old enough. If you want to achieve certain results, you must pay more. It depends on whether they can really want to continue playing.
7. Looking forward to 2022
Here I briefly talk about the impression left by the laptop market in 2021. Finally, I also look forward to the laptop market in 2022. The demand for
notebooks has gradually slowed down, but I don’t think innovation will slow down significantly, and chip performance will definitely make another breakthrough. AMD, Nvidia, Intel, the three upstream suppliers, have already started fighting. In terms of processors, AMD has just gained a foothold in the laptop market, and Intel’s 12th-generation Core has made a wave of kings. AMD will take out the 6nm Zen3+ for a temporary response; in terms of graphics cards, AMD continues to lay out independent graphics cards, intending to leverage the gaming laptop market through 3A platform . Nvidia has made steady progress with its market share for many years, while Intel’s new product Arc Alchemist is eyeing it. Intel’s Xe and AMD’s upcoming RDNA 2 core graphics will be the only one in the thin and light laptop market. Nvidia is the only one in the thin and light laptop market. MX causes considerable damage.
I/A/N is like this, and the manufacturers below must be more lively. In 2022, we will wait and see!
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