[CNMO News] With the shipment of the 12th-generation Intel Core mobile chips, new products in the laptop market have been frequently launched recently. In addition to old laptop manufacturers such as Lenovo, HP, Dell, and Asus, a number of mobile phone brands represented by Huawe

[CNMO News] With the shipment of the 12th generation Intel Core mobile chips, new products in the laptop market have been frequently launched recently. In addition to old laptop manufacturers such as Lenovo, HP, Dell, and Asus, a number of mobile phone brands represented by Huawei, Honor and Xiaomi have also launched their own laptops in recent years. Zhang Nan, editor-in-chief of NetEase Digital Channel, gave his own opinions on the fact that mobile phone manufacturers have begun to focus on the laptop field.

Zhang Nan, editor-in-chief of NetEase Digital Channel,

In Zhang Nan's view, excluding several brands with earlier layouts, most mobile phone manufacturers of initially entered the notebook field, which was considered a helpless move. In the final analysis, it was just one word: "volume"! After years of competition in , there are only a few large manufacturers in the mobile phone field. In order to further survive and reduce business risks, these brands that have successfully broken through in the mobile phone circle have begun to develop towards diversification. From mobile phone accessories to refrigerators and color TVs, it has become the direction of mobile phone manufacturers' layout, which naturally includes the laptop field.

Huawei MateBook X Pro

In addition to expanding outward to seek more development opportunities, Zhang Nan believes that there is another key reason why mobile phone manufacturers have entered the notebook market, that is, to open up the ecosystem. has successful cases of Apple's unique ecological closed loop, and there is no reason why domestic manufacturers don't learn it. In addition, manufacturers have found that the competition over the years has already improved the intelligent layout and the timing of ecological integration is approaching maturity. Therefore, Huawei, Xiaomi, Honor and others have built their own ecosystems. The current strategic positioning of laptops in the eyes of mobile phone manufacturers is: to make up for the productivity capabilities that mobile phones cannot achieve at this stage, so as to first enable the office and education systems in the entire ecosystem to achieve a closed loop.

In addition, there is another point that allows mobile phone manufacturers to see that entering the laptop field can bring development opportunities. is that the current laptop market generally lacks innovation motivation. has started early, and the laptop field has become a phenomenon that several giants dominate. Giants can earn good revenue without making too much effort. The mobile phone field and the laptop field have similarities in many aspects. It is not difficult for mobile phone manufacturers to build laptops. Moreover, with the advantages of manufacturing technology, the laptops they produce are better than traditional laptop brands in terms of appearance and technology.

So do traditional laptop manufacturers have no advantage in the new arrival of entrants? Zhang Nan thinks that's not the case. Since they are newcomers who have just entered the market, there is still a big gap between mobile phone manufacturers in terms of hardware integration capabilities, motherboard inlay, wiring design capabilities, internal security structure, supporting drivers and functional software research and development, etc., which also makes consumers in the notebook field trust more than mobile phone brands.

Lenovo Saver R9000P

In addition, mobile phone brands entering the notebook market are almost all distributed in the office and entertainment segments that are conducive to promoting the ecosystem, so they will not be as complete as traditional laptop companies in terms of types. In Zhang Nan's view, due to the influence of Microsoft, manufacturers' space for software play is also very limited. As long as they follow the "roll up" or choose to work with mobile phone brands to seek change, they will not be able to continue to squeeze out their living space. You should know that for mobile phone manufacturers, notebook products are just "mobile phone accessories" in their bones, after all, the main battlefield has never been here.