Today, the official Weibo announced the release of a new series of Bingdundun, including pink Bingdundun.
In just a few hours, 260 million reads and 122,000 discussions. This shows how attractive Bingdundun is.
Speaking of Bingdundun, what impressed me the most was during the Winter Olympics. It is difficult to buy, and it is relatively expensive. A plush toy costs nearly 200 yuan, which is similar to a big-name imported plush toy.
However, unexpectedly, the news broke that someone was queuing up to buy Bingdundun’s location for 1,000 yuan, and even a scalper, Bingdundun, sold for 2,700 yuan.
Why can the cost of dozens of yuan be hyped to a sky-high price?
What determines the value is not the cost, but the supply and demand
I have read a fantasy novel of the apocalypse, where the protagonist can travel through the apocalypse and the modern times.
In modern times, the unworthy food, rice and vegetables can be exchanged for the same size of gold and diamonds in the end of the world, allowing high-tech talents to work for you day and night and develop products.
Novels are fictional, but if you think about it carefully, if the world really comes to that day, it is likely that this will be the case.
Why do food with the same cost vary so much in different worlds?
because of supply and demand. In modern times, food is not scarce, so it is not of high value; but in the end of the world, it is difficult to find food. Everyone is willing to cook anything in order to eat a bite of food, and the food has a high value.
In 2019, due to large-scale swine fever and frequent rain, the number of pigs decreased significantly, and the price of pork increased, doubled.
When supply exceeds demand, the price will be lower; when demand exceeds supply, the price will be higher. What is the price of
, what is the cost,
If you want to make a product, should you make it first and then set the price, or set the price before designing?
Most excellent companies will set the target selling price first and then design it.
is in the low-end market, and the price is low, so the cost is naturally low. All other functions except the guaranteed function are removed, with the appearance, texture, and the higher the cost performance, the better.
is a high-end product, with a high price and a high cost budget. To make differences and advantages from other products, many practical or gimmick new features will often be added, and the appearance texture will be mainly noble.
My wife loves steak, so we often come to Haoke, and a steak costs 70 or 80 yuan per serving; we buy quick frozen steak, which costs 20 or 30 yuan per piece; we have also visited Formosa Plastics King Product, which costs more than 300 yuan per serving.
is also a steak, and the price difference also brings different costs.
I bought my own steak and need to fry it myself and serve it with the sauce.
Haoke comes to buy a steak, and you can sit there and wait for the steak to be fried and served. They also provide some buffet snacks and drinks.
steak at Formosa King Pin, the texture of the steak is completely different, the atmosphere of the restaurant is completely different, and special waiters will also provide services.
different prices, let customers pay for different characteristics and spend different costs.
Growth logic - pricing, and then make yourself worthy of
Charlie Munger once said that if you want to get something, the best way is to make yourself worthy of it.
Many people work hard every day, study hard and work hard. They feel that hard work can gain rewards.
This is the logic of cause and effect. Cause will definitely get the result, but this result is only brought by the cause, not necessarily what you want.
As a community security guard, no matter how good you do, you cannot earn an annual salary of one million; as a production line worker, a monthly salary of one thousand may be the end.
has no goal, and use tactical diligence to conceal strategic laziness, making it difficult to get the desired results.
Set a price for yourself and think about how to do and what to do so that you can grow to worthy of this price.
determine the result, then design the cause and design your own growth path. Make yourself worthy of the fruit.
price is never determined by cost, but by supply and demand. Scarce, but high prices.
What price you want to get, you need to make yourself scarce.
Don’t expect hard work to be rewarded, work hard for the reward.
