After years of quality accumulation and brand building, industry insiders have no secret of saying that "China's dairy industry can be said to have reached the best period in history." Especially among the many dairy products, the low-temperature milk field has been developing strongly in recent years, providing new opportunities for a new round of mature transformation in the entire industry.
Against this background, on November 7, the 2016 World Low Temperature Milk Development Forum and the first China Shandong Pasteurized Milk Festival was held in Jinan, Shandong. As the first international event in the field of low-temperature milk in China, the forum attracted the participation of industry experts such as Gu Jiasheng and Li Songli, as well as internationally renowned dairy companies such as Australia and the United States. Many industry leaders and industry elites gathered together to discuss, analyze and discuss with a development perspective, the current situation and trends of China's dairy industry, the advantages and future of the low-temperature milk field.
(2016 World Low Temperature Milk Development Forum and the First China Shandong Pasteur Fresh Milk Festival)
Fresh Milk Festival is coming strongly, triggering a healthy milk drinking model
This time, the first China Shandong Pasteur Fresh Milk Festival with the theme of "focus on Pasteurization, focus on the whole process, and milk must be fresh to benefit" has officially kicked off in Jinan, Shandong, Dezhou , and Liaocheng . Deyi Linkage has 30 stores, 89 outlets and 182 deliverymen to serve the people of Shandong throughout the process. Celebrities such as Xianjing, Youmai, Yougu, 4±2°C have also been unveiled. Consumers can not only win free products through interactive knowledge questions and answers, but also have the opportunity to visit Deyi Dairy Park and Cultural Exhibition Hall on site.
talked about the original intention of the fresh milk festival, and the person in charge of Deyi brand said: "Deyi Dairy has been focusing on the low-temperature milk field for 40 years, and has spent 40 years to do one thing well. I hope that through this fresh milk festival, we can help consumers understand pasteurized fresh milk more deeply and scientifically, lead consumers to pay attention to healthy dairy products, and start a healthy milk drinking model of 'milk that needs freshness to benefit', and root the concept of fresh and healthy life in our hearts."
Quality first, low temperature care fresh milk nutrition
In the just-concluded "2016 China Dairy Quality Tour Large-scale Interview Event", Honorary Chairman of the China Dairy Industry Association Mou Jingjun , Executive Deputy Secretary-General Liu Chao, mainstream media Xinhuanet, China Radio and Television Network, People's Daily , China Economic Network, China Food News , China Medical News, etc., have given high praise and expectations for the 40-year original intention of making low-temperature milk and providing consumers with high-quality nutritious dairy products.
It is reported that when Deyi Dairy started its factory, it regarded product quality and safety as the lifeline of the enterprise. By strictly controlling the five barriers of dairy cattle breeding, raw milk inspection, production process control , product factory inspection and logistics distribution, it implemented the entire process supervision of the dairy production chain, providing solid guarantees for consumers to drink safe milk.
Good milk comes from good milk. As the largest low-temperature fresh dairy production enterprise in Shandong Province, Deyi Dairy continues to insist on using fresh milk only as production raw materials, invests huge amounts of money to build a Yellow Triangle Ecological Ranch Base that meets EU standards, selects purebred Holstein dairy cows that are mainstream in the market, and vigorously develops cooperative ranches, establishes an "company + ranch" intensive breeding model, ensuring sufficient raw milk supply. In the "2016 Liquid Milk Industry Consumer Satisfaction Evaluation Report" released by the China Quality Association recently, thanks to its high-quality products and quality reputation, it won the first place in the national liquid milk consumer satisfaction survey for the seventh time.
As the low-temperature milk market enters a period of rapid development, low-temperature milk companies have accelerated their national layout. This time, the reason why they can stand out is not only because of their forty years of focus on the low-temperature milk field, but also because of their unique strategic vision. From the "4±2°C" low temperature weather forecast to the low temperature bus exit, to the protection of the "4±2°C" low temperature milk freshness alliance and the Shandong Pasteur Milk Festival, the art has not only consolidated its industry position, but also fulfilled the practitioners' responsibilities for the development of the industry. I believe that driven by the brand effect of the Shandong Pasteur Milk Festival, the art will achieve brand upgrades in the new round of industry competition and successfully promote the prosperity and development of the low temperature milk industry.
1. Brand reputation: won the first place in the national consumer satisfaction of liquid milk seven times;
2. High-quality raw milk: Yellow Triangle Ecological Ranch, Australia imported purebred Holstein Dairy Cow, the quality of raw milk exceeds the EU standard;
3. Excellent process: forty years of professionalism, focusing on pasteurization technology, retaining more beneficial activity factors;
4. Fresh care: full-process cold chain, temperature self-control, 4±2℃ constant gold low temperature care fresh;
5. Safety quality: 62 sets of international testing equipment, 131 testing projects, laboratories have passed CNAS international quality testing certification to protect quality and safety;
6. Convenient service: Thousands of store projects, tens of thousands of outlets, fresh delivery 24 hours a day, serving tens of millions of families.
