Award presentation guest presents the first prize
Award presentation guest presents the second prize
Award presentation guest presents the third prize
Jiaodong Online December 22 (Reporter Liu Miao Photography Zhang Jianmin) In the context of the era of "mass entrepreneurship and innovation", encouraging college students to start their own businesses has become an educational concept. On the afternoon of the 22nd, the final and award ceremony of the 2018 Yantai University Student Innovation and Entrepreneurship Targeted Challenge of the China Bank Cup "Build Dreams and Youth? Create Wonderful" 2018 Yantai University Innovation and Entrepreneurship Targeted Challenge Competition was held at Yantai University School of Literature and Economics . The competition provides an innovative and entrepreneurship display platform for every ideal and aspiring college student, helping college students integrate youthful passion and creative vitality, and explore the road to entrepreneurship. The creative competition was staged on the
final. After two rounds of project roadshows, the "Not Caution Team" of Yantai University's School of Literature and Economics won the first prize, the "Joker Team" of Yantai Vocational College and the "Braised Chicken Team" of Yantai University's School of Literature and Economics won the second prize, the "Braised Spicy Chicken Team" of Yantai University's School of Literature and Economics won the second prize, the "Time is Not Waiting Team", the "Hidden Vocational College of Shandong Business Vocational College " of the "One Color Team" of Shandong Business Vocational College won the third prize. At the same time, the competition selected the most creative and popular awards, which were won by the "Qizhi Team" of Shandong Urban Service Technician College, the "Zhuneng Team" of Shandong Business Vocational College and the "Reliance Team" of Yantai Vocational College.
"Create" youth. 484 teams ignited the dream of entrepreneurship. Since the launch of the competition in November, 10 universities in Yanyan, 484 teams, and nearly 2,500 college students have challenged themselves and ignited the dream of innovation and entrepreneurship. After three rounds of short video competitions, designated marketing, and creative planning, we filmed and produced more than 600 original short videos, contributed more than 100,000 yuan in marketing and multiple marketing ideas, and completed creative copywriting with a total of more than 500,000 words. In the end, 36 teams stood out and entered the finals, and 9 teams took the roadshow stage. The
finals are divided into 2 rounds. The first round will divide the nine teams, and roadshows will be conducted on the Guangxing Orchard Project, Kameng Maternal and Child Project, and Jiaxi Cosmetics Project. In the second round, all nine teams needed to conduct roadshows on the Bank of China project. After each team's speech was completed, 4 entrepreneurial tutors and 1 corporate review scored.
competition is hosted by Yantai Internet Information Office, the Communist Youth League Yantai Municipal Committee, Yantai College and Technical College Graduate Employment and Entrepreneurship Guidance Center, and Yantai Radio and Television Station. It is hosted by Jiaodong Online Website, Shandong Business College Zhongke Entrepreneurship Academy, and Bank of China Yantai Branch. It is co-organized by Yantai University, Ludong University , Yantai University Literature and Economic College, Yantai Vocational College, Shandong Business Vocational College, Yantai Engineering Vocational and Technical College, Yantai Engineering Vocational and Technical College, Yantai Industry and Trade Technician College, Shandong Urban Service Technician College and other universities in Yantai. It is sponsored by the Yantai Branch of the Bank of China, specially sponsored by Guangxing Orchard, Kameng Maternal and Child, Jiaxi Cosmetics, and friendly support from Yunchuang Media. This event was also included in one of the 12 activities of the Second Yantai Internet Culture Season by the Propaganda Department of the Yantai Municipal Committee of the Communist Party of China and the Municipal Internet Information Office.
"Our team comes from different grades and majors. In the past month of participating in the competition, my biggest gain is knowing how to cooperate with teams and complement each other's strengths, which is also the biggest reason for our team's success. For this competition, our freshmen were very enthusiastic and persisted all the way." Wu Jinghan, a freshman in Yanda Wenjing Academy's first prize, said, "For the future, I want to tell Yantai college students that we must actively participate in such competitions. During the competition, you will enjoy the joy of competition and gain a lot of professional knowledge and beautiful friendship."
presents the most creative and popular awards
award guests present the excellent awards
award guests present the excellent awards
"create" wonderful New highlights express enthusiasm for entrepreneurship
How to use new media to quickly ignite the Guangxing Orchard brand? How to do the college student market for Kameng laundry detergent? How to increase the experience and surprise of new users in the online channel operation of new brands in the beauty industry? How to efficiently promote Bank of China Mobile Banking, Aijia Auto Credit Card, Financial Products abroad, and Products from Home? At the finals, 9 teams conducted two rounds of roadshows, giving their own solutions from the problems, advantages, marketing strategies, etc. Different products, Professional issues, the challenges of college students continue to escalate, and the battle situation is becoming more and more intense. In the two rounds of roadshow competitions of
, new media, self-media, VR technology and other words frequently appeared, which is the highlight of this year's competition. Participants closely combine their marketing creativity with new media, and contemporary college students are actively responding to new changes and embracing the new era. After the
9 team completed the roadshow of the Bank of China Project, Wang Yan, deputy director of the Department of Management, School of Literature and Economics of Yantai University, said, "The activity plans of each team are distinctive and creative. As a first-tier marketing teacher, I was very pleased to see it. No matter what the result of the competition, college students showed themselves well on this platform to show their youthful style. Standing here and at the end, they are already the winners. "
" was quite surprised by the performance of the three teams. Their plans have their own characteristics and are combined with new media promotion to provide some creativity and ideas for the company. During the competition, the students learned something that they could not learn from books. "Fu Xiaohui, deputy director of the Innovation and Entrepreneurship Guidance Center of Shandong Business Vocational College, commented.
Growing in action Letting off the entrepreneurial dream
Faced with problems such as different professional fields and insufficient social experience, the creativity planned by college students has been recognized by corporate review. Liu Xuan, director of the Planning Department of Yantai and other trading companies, said: "College students have not stepped out of campus, so it is not easy to make such a plan. Some teams have provided our company with a lot of ideas, which is very good! "
During the Bank of China roadshow project, mobile banking, Aijia Auto Credit Card, overseas financial products, Laijucai products, etc. are very professional. Regarding the performance of the participating teams, Li Haibo, deputy general manager of the Personal Finance Department of the Yantai Branch of Bank of China, said, "Bank products are difficult for college students, but everyone has analyzed the product characteristics, advantages, and disadvantages very well, but the banking system is linked. It would be better if the series of products can be linked together. "Li Haibo said that the participating team gave him new ideas. Especially the "Not Careful Team", PPT and on-site explanations are very close to the ideas of professional bank marketers, and their market position and data citations are all very accurate.
"Entrepreneurship is life." Whether starting a business on your own or “starting a business” in a corporate platform, people always need to create value. And competition means learning and growing in action. The roadshows of 9 teams have allowed us to see their growth and dedication. I believe that their future careers will be more calm and will become different due to the competition. "Zhou Jingang, director of the Teacher Development Center of Shandong Business School, said.
event site. Bank of China employees brought drama performances
event site
event site
