Every city and every person has his own unique understanding of the year, or meet again after a long time, or return to what he hopes for after a year of wandering.
People often say: I am alone outside with my ideals, I have experienced countless ups and downs but I don’t want to tell people. They all say that the outside world is wonderful, and there are also many helpless things that are difficult to tell in the wonderful.
In the blink of an eye, year after year, it seems like climbing mountains and peaks. Whether it is successful or not, whether it is rich or not, going home for the New Year is the most important thing at the moment.
The crowds of people during the New Year are surging, and it is like the past years. If you think carefully, it is like a cup of wine that can cover all things. Only those who have tasted this cup of wine can get drunk.
. For the understanding of the word "year", a thousand people always have a thousand unique understandings. The ancients regarded the year as the "thousands of doors and thousands of households, and always replaced the old charms with new peaches" and welcomed the new; modern people regarded the year as the reunion and joy between the joy of the family.
Although there is no saying about the Spring Festival abroad, every time the end of the year comes, the customs passed down by the older generation are inevitable. For example, on Christmas, which Westerners attach great importance to, many families will be busy preparing and purchasing before the festival in December, and the whole family will reunite and have dinner together for on Christmas Eve.
Whether it is a party chat or enjoying food, family reunion is the most important thing.
Authentic, different regions, different cultures, and even different ethnic groups have different understandings of "year". The large-scale invasion of modern Western culture has also made the younger generation of domestic people full of more novelty and worship of foreign culture.
But even so, the Chinese New Year has not been downplayed by the increasingly frequent collisions of foreign cultures. Instead, it has become more -year-old under continuous interpretation.
The dissemination of Chinese culture is indispensable for the precise intervention of brands, and in fact, the automobile industry can also achieve good expression.
. The question now is, if you have to make a choice, then for Chinese people, what kind of brand or car side can interpret the deep meaning of the Chinese New Year? If you want to ask Che Jun, the answer will definitely be China Auto .
Some people may say that it is easy to understand to choose a domestic brand, but they are all domestic cars, why is it China? Actually, this is not difficult to explain. Is it feasible to use other car brands to express China's Chinese New Year?
Here, let’s take a look together.
First of all, joint venture brand cars lack the Chinese cultural heritage and are definitely not in tune with the aura, so it is difficult to interpret the spirit of Chinese culture; then if it is Emperor , Trumpchi , and MG? Obviously, it is not the best fit either.
ultimately depends on its different cultural atmosphere, different tones, and its aesthetic and value orientations are not consistent. And as the saying goes, you can't find the feeling and resonance on a channel.
This is confusing. Why are there such big differences in spiritual and cultural demands between automobile independent brands?
In fact, the Chinese people's interpretation of family affection can be concentrated on a Chinese car. China is not only a national brand, but also a continuation of culture and an inclusion of the Chinese spirit.
In addition, the design details of China Automobile have been tempered and can also be seen in the first place.
On the one hand, Chinese automobiles generally adopt exquisite and atmospheric front face design, which is elegant but not exaggerated, implying the Chinese people's understanding of family affection and filial piety.
On the other hand, China Automobile mostly uses a softer texture and a more skin-like touch experience in the interior, which can be said to be subtle and long-lasting, and one experience will never be forgotten.
Furthermore, as mentioned above, China's image communication has always been indispensable for brand intervention, especially in the automotive industry.
Therefore, if a brand becomes a cultural ambassador for a country, it is obviously necessary to have the support of local culture. It does not contradict or conflict with modernization and internationalization, but instead helps each other and shows more tension.
Over time, when foreigners mention China, they will first think of China Automobile. Just as during the Chinese New Year, they will definitely be related to China Automobile.
It is undeniable that China, Chinese cars are the best form of displaying the Chinese love and even the Chinese New Year. It can even be said without any concealment that except China, it is difficult for any other brand or car to show its emotional resonance for the Chinese New Year.
Perhaps this also explains why China Automobile can interpret the Chinese New Year atmosphere so deeply. The choice of FAW China will also deepen its brand image into countless Chinese families.
