Business Daily (Intern reporter Shi Jianbang) From April 20 to 22, the 2017 China Yiwu Cross-border E-commerce Supply Chain Popular Products Conference was held at Yiwu International Expo Center . Participants jointly promote the integrated development of export trade and cross-border e-commerce, closely combine with new economic formats such as cross-border e-commerce, and create a grand event of "cross-border e-commerce network supply chain". The conference has attracted widespread attention from cross-border e-commerce industry from all walks of life. Many sellers who missed the conference expressed deep regrets, and some companies expressed their hope to contribute to the next conference.
On the eve of Labor Day, the Yiwu branch of the Daily Business Daily had in-depth exchanges with Jimao Cross-border E-commerce College. The two sides expressed their joy at the successful results of the hot-product docking conference and decided to cooperate to carry out the next docking conference. After a long period of discussion and research, the two sides scheduled the second product promotion conference to be held during the Yiwu Stationery Gift Exhibition in China. At present, the conference is in full swing.
China Yiwu Stationery Gift Exhibition:
Innovative thinking, group development
It is reported that the 2017 China Yiwu Stationery Gift Exhibition will be grandly held at the Yiwu International Expo Center from June 4 to 6, 2017. The exhibition is hosted by the China Cultural and Educational Sports Products Association, co-organized by Zhejiang China Small Commodity City Group Co., Ltd., and hosted by Yiwu Cultural and Products Industry Association. It has 1,300 standard booths.
2017 China Yiwu Stationery Gift Exhibition takes "innovative thinking, integrating resources, group development, and win-win cooperation" as the exhibition purpose. It adopts a new exhibition model that combines corporate ordering fairs, new product launch conferences and traditional exhibitions to effectively integrate corporate resources, market resources, customer resources, and association resources to promote the development of China's stationery industry.
Huang Changchao, president of Yiwu Cultural Supplies Industry Association, said that Yiwu’s cultural supplies foreign trade is currently developing well, but it accounts for a small share in the domestic sales market. After decades of development, a large number of excellent stationery companies have emerged in Yiwu, and there are many high-quality and high-priced products in the market, but how to increase the share of stationery products in the domestic market has become a pain for Yiwu enterprises to transform. In addition, with the popularization of supermarket business concepts, one-stop stationery procurement and supply platforms in professional markets have emerged one after another and are large in size, with the largest even exceeding 2,000 square meters. Yiwu stationery stores are smaller in area and have a relatively single category.
Huang Changchao said that after the association's term changed last year, facing the pressure of industry transformation and external environment, it decided to join forces to keep warm and jointly develop the domestic sales market. In the early stage, the association organized some enterprises to visit the professional stationery markets in Malaysia , Guangzhou, Shenzhen and other places, and formed a group to participate in the Ningbo Stationery Exhibition, Shanghai National Cultural Conference and Guangzhou Stationery Ordering Conference. It also connected with more than 20 domestic and foreign stationery industry associations such as Malaysia, Beijing, and Guangzhou. Many stationery companies have benefited a lot from the process of "going out" exchanges and learning.
Jimao E-commerce College: Cultivating high-quality cross-border e-commerce talents
Cross-border e-commerce is one of the best industries to implement "mass entrepreneurship and innovation". In Yiwu, the paradise for entrepreneurs, cross-border e-commerce platforms have emerged like mushrooms after a rain. Compared with the weak exports of traditional foreign trade, the development momentum of cross-border e-commerce is very strong. Since 2008, the average annual compound growth of cross-border e-commerce has been above 40%. In 2016, cross-border e-commerce has continued to grow rapidly against the trend, with annual transaction volume reaching 6.5 trillion yuan. The scale in 2017 is expected to exceed 8.0 trillion yuan, and it is expected to reach 10 trillion yuan in the next few years.
There are no less than ten express delivery services available in the multinational logistics express market, which can meet the different needs of different customer groups in terms of cost, timeliness and security. The development of digital marketing technology network alliance marketing, email marketing , social media marketing and search marketing can make multinational retailers reach potential buyers more easily and at a lower cost. The government has established cross-border e-commerce pilot in many places, vigorously advocated the development of cross-border e-commerce, and formulated relevant policies to save costs and improve timeliness for cross-border e-commerce. The convening of the Wuzhen World Internet Conference makes people feel the urgency of interconnection and global Internet of Things.
Jia Juncheng, president of Jimao E-commerce College, said that more and more people are eager to open up overseas marketing channels through cross-border e-commerce platforms, or start a business in the cross-border e-commerce industry. However, since the threshold for entrepreneurship in the cross-border e-commerce industry is not too high, the current cross-border e-commerce industry lacks high-quality talents. In response to talent issues, Jimao Technology has extensively cooperated with universities and opened order classes in universities, allowing students to have an in-depth understanding of cross-border e-commerce, understand enterprises, cultivate the stickiness between students and enterprises, and create a channel for talent introduction on campus.
Jimao Technology has set up a complete training system for new employees. The training content is from operational skills to industry analysis, from company culture to rules and regulations, from career planning to workplace literacy, from employment mentality to personal development, which is inclusive, greatly enhancing the integration of employees. The second cross-border e-commerce product docking conference was to closely connect school resources with social resources, especially product resources, to increase experience capital for college students in the future, and to learn more cross-border e-commerce knowledge and seek desired business cooperation.
