National treasures, gorgeous clothes, good poetry, and good wine.
focuses on time-honored brands and national trendy brands. On June 2, Shanghai Quality Life Live Week ushered in the theme day of "Classic Beauty".
From recalling the deliciousness of childhood to inheriting the ingenuity of time and brand; from wearing Hanfu or cheongsam to feeling the past time and space, to good poetry, wine and scenery... The reporter of The Paper (www.thepaper.cn) sorted out and found that the pursuit and improvement of quality life by the theme day activities is reflected in food, clothing, housing and transportation, and is immersed in culture.
. Since May, the national trend of time-honored brands in Shencheng has been ignited, and now the wave is higher than the wave.
Design He Rui
People think food is the most important thing: recalling the taste of childhood
Quality life must not be ignored for "eating". When it comes to time-honored brands, they are naturally indispensable for those well-known classic food brands.
Guangming Cold Drink and Meituan Dianping jointly launched the theme live broadcast of "Guangming Cold Drink, Childhood Memories Taste" to bring viewers to recall the taste of childhood this summer.
The classic flavor of Yuyuan Food will also be presented in the live broadcast of the old-fashioned series of Xiaohongshu . Suning store combines Suning Vegetable Market to conduct online tasting of time-honored food through live broadcast platforms, and sell goods and goods. PP Video launches online topic activities through official Weibo and recommends classic snacks.
The food blogger "Eclipse" with tens of millions of fans has also prepared a live broadcast of scallion oil noodles to sell the brand's scallion oil noodles combination. This combination uses a sun-drying knife to replace traditional plain noodles, and the Kaiyang Onion Oil Sauce also inherits the classic flavor of this bowl, and is easy to carry and ready to eat with open bags.
Craftsman craftsmanship: Inheriting the spirit of craftsmanship
First food, appreciate the beauty of silk and bamboo and utensils.
Shanghai National Musical Instrument Factory, as a time-honored company in folk music, will join hands with Pinduoduo to launch the old "Dunhuang" folk musical instruments through live sales model. This is not the first time that Minle No. 1 Factory has "got the Internet". In an online live broadcast on May 1, the factory once brought an artistic atmosphere to the live broadcast of Minhang Qibao Old Street with a melodious song "Fishing Boat Singing Evening".
Kingsoft District Cultural Creation Office held an online live broadcast event with the theme of "Kingsoft 'Time-Time Brand' Craftsmanship and Carrying Shanghai Memory". It will promote and promote Kingsoft "Time-Time Brand" brands such as Phoenix, Hongshuangxi, Marley, and Ding Yixing in the live broadcast, and also carry out online sales.
Shanghai Oriental Ceramics Museum will launch the live broadcast of " Pottery 's Beauty" on the Douyin platform, allowing the audience to appreciate the classical beauty and classic beauty of ceramics. During the live broadcast, two teachers and audiences exchanged pottery culture and demonstrated pottery pulling and hand-pinning pottery. Yaci Taobao Store will also conduct a live broadcast with Yaci Ru Kiln as the theme.
A platform will present a live broadcast with the theme of "cork painting", introducing the history and production crafts of traditional Chinese folk carvings. Oriental Shopping also sells goods for Mingjia Daguo Rose Sandalwood Four-drawn Cultural Cabinet, recreating classic carvings.
It is worth mentioning that in addition to the "time-old brands" in China, there are also "time-old brands" in Europe in Quality Life Live Week. Oriental Shopping brought a live broadcast of the first-ranked porcelain in Europe - the German "Meissen Mason" porcelain. The brand first established a ceramic factory in Europe and is called the Rolls-Royce in the porcelain industry.
Poetry and wine take advantage of the years: Only the classics are eternal and lasting, and the modernity of live broadcast will not affect its classical literary and artistic situation. The popularity of
" Chinese Poetry Conference " awakened the memory and love of poetry among the people across the country. Jiantou Bookstore will bring a poetic live broadcast - "Looking at the rain on the boat: Life in Jiangnan in ancient poems".
This event invited Fang Xiaoyi, a professor at East China Normal University and a topic-setting expert of the "Chinese Poetry Conference". He will use the poems of Bai Juyi, Du Mu, Su Shi , Lu You and others as clues to reproduce the poetic scenes of the life of ancient literati in Jiangnan, and take the audience to pursue the life of Jiangnan, and share the warmth and tenderness of Jiangnan life in ancient poetry.
Duoyun Academy Guangfulin Store brings a live broadcast of "Discover the Most Beautiful Bookstore", revealing the bookstore "hidden in the deepest part of Shanghai". The organizer invited the ancient style Hanfu band to perform live performances at the Guangfulin Store of Duoyun Academy, bringing out the most beautiful spaces of the bookstore, such as Shuiyun Township and Songshijing; and also invited teachers from the ancient book publishing house to recommend traditional cultural fine books.
Jinfeng Wine Industry , together with Shanghai Kunqu Opera Troupe and Xiaohongshu, planted consumers with the oldest wine species originating in China - yellow wine, and simultaneously spread and promote traditional culture and Shanghai culture. This time, we will focus on launching the new cross-border "He" wine Kunqu series rice wine series, integrating Kunqu culture into the fine wines for ten years.
Beauty and beauty: change outfits and travel through time and space
Bilibili launched a live broadcast with the theme of "The outfits and travel through time and space". It was played by Peking Opera famous artists Wang Peiyu dialogue with the national style UP host of B station, allowing the audience to feel the beauty of national qualities. The UP host of the national style area or music area will wear Hanfu, bring her own collections and treasures to the Shanghai Peking Opera Theater to talk to Wang Peiyu and explore the secrets of the national treasures.
Topics of exchange between the two sides include the relationship, evolution and characteristics of Peking Opera outfits and modern Chinese costumes, as well as the love and perception of the young generation of China's excellent traditional culture, Peking Opera and Chinese costumes.
Shanghai Film and Television Park launches a live broadcast of the "Old Shanghai" time travel journey to awaken the old Shanghai memories of urban people. The "Hongxiang Clothing Store" in the park has specially launched a 50% discount on "cheongsam snapshots" and provides photo shooting services for old Shanghai. Visitors can wear national cheongsams, immersively experience snapshot shooting, personal photo packages, family photo photos, couple photos of the Republic of China wedding dress, and micro-film shooting services.
In addition, Yihuqu Hanfu Culture Experience Hall will broadcast Hanfu makeup and styling live. Hongkou District Shen Tiaowen Clothing Store will launch the live broadcast of "The Beauty of Cheongsam, Very Oriental" to bring the audience into the traditional cheongsam culture.
Shanghai Xiurun Culture Media Group Co., Ltd. will bring a "magic trend" North Bund fashion culture release show, with the excellent historical buildings in Hongkou District as the background to display the Shanghai-style cultural and creative elements in clothing design.
