Internet anchors are no longer new words, but when they mention it, many people's first impression is that "you can easily make money by chatting and singing in front of the screen without squeezing the subway or sitting in the room." This has almost become a tag on the anchor group. Is this true?
Lion Dada sings the single "You to Me" on Momo Live 17 surprise night
is not the case. Behind the few hours in front of the screen, it often takes more time to study and practice, and also to endure unfriendly comments from some viewers, or even slander. "Momo No. 1" Lion Master has nearly 1.3 million fans, and can't help but sigh that "it's hard to be an Internet celebrity."
This post-90s girl from Shandong Weihai officially entered Momo in January 2016. Two years later, she had more than 700,000 fans on Momo and became the top ten female anchor champion of that year. By 2019, the fans of Lion Big had increased to nearly 1.3 million, with 9 fan groups, and almost every video had more than 300,000 supporters.
After the hustle and bustle of 2016, the live broadcast circle has gradually become calm in the past two years, and the live broadcast environment has become more rational. Through communicating with Lion, we clearly feel that the era of making money by relying on chatting and appearance is gone forever. Only by practicing internal skills can we go far.
is actually not that easy to be an anchor
Lion University majored in accounting during her college years. After graduation, she interned for a few months. After graduation, she went to become an anchor under the introduction of a friend. It was in May 2014, and it was considered a group of people who entered this industry earlier. Starting from scratch to becoming the "No. 1 Sister of Momo", the process is not easy.
According to Lion Dada, when he first started working as an anchor, he had to broadcast live for 13 hours a day. At that time, there were only two people in the live broadcast room, and it gradually increased to more than a dozen people, and then to one hundred or thousands. Almost all year round, my voice was hoarse. After persevering, Lion University now needs to do a live broadcast for 4 hours a day, from 10 pm to 2 am every day, the number of fans has accumulated nearly 1.3 million.
However, even if it only takes 4 hours of live broadcast, a lot of preparations are needed behind it. "It may take 6-8 hours a day, or even longer, to learn new things in front of the computer, such as humorous jokes, songs, videos, etc., and it takes no less time than office workers."
"The pressure of being an anchor is actually very high." Lion sighed that in addition to physical fatigue, he also has to endure unfriendly slander. Some people think that the anchors are still tired by spending their fans’ money. They can work and rest normally but insist on ruining their bodies and complain without any illness. In the face of ridicule, she has heard even more ugly words from Lion, but she can only adjust herself and cannot fight back. Once a fight back, it may mean that you will lose some fans and will also damage your reputation. This ability to withstand pressure needs to be very strong.
Lions won the top ten female anchors in Momo in 2018
The "2018 Anchor Career Report" released by Momo shows that due to long-term live broadcasts, inability to rest normally during holidays, and irregular meals, the three major occupational diseases that plague the anchors are "insomnia", "bad lumbar and cervical spine", and "overuse of voice".
Under the huge workload and huge pressure, everything is not as bright as the surface. As Lion said, who doesn’t want to work and live peacefully? Choosing this job is nothing more than trying to make your family live a better life, and also the fans who deserve to follow you all the time.
A fan once told Lion Master that he works night shift and can only go home at nearly 1:30 in the morning every day. He hopes that Lion Master can go offline for half an hour late so that he can see her every day. For this reason, Lion Master postponed the end time of the live broadcast. It is very touching to have someone waiting to watch your live broadcast every day.
"National Live" has changed some people's prejudice against anchors
2016 is called the first year of live broadcast. The rise of platforms such as Inke and Momo brings the concept of "National Live" into the mainstream vision, allowing more people to understand what live broadcast is like. Especially after the two years of major reshuffle, the content of playing the edge ball has less and no room for survival, and the live broadcast circle has gradually become rational and standardized.
As a witness to the changes in the live broadcast environment, Lion Da clearly felt that people's attitudes towards anchors are also undergoing subtle changes. "A large number of people began to change from wearing tinted glasses to looking at anchors in the beginning to understanding and respecting this profession." This included Lion Da Da's family.
The mother of Lion Da was not optimistic about the profession of anchor at first. It was not until she saw Lion Da forwarding the live video of her participating in the competition in the circle of friends that she slowly began to understand the industry. How anchors chat and interact with everyone and bring happiness to the audience. Now my mother watch Lion Da’s live broadcast almost every day, and her uncle, aunt, etc. have also become her loyal fans.
As more and more people use live broadcast services, the profession of anchor is also recognized by more and more people. According to Momo's "2018 Anchor Career Report", 73.4% of users believe that "anchor is a profession", and nearly 30% of users say that they have friends or family around them working as an anchor profession. Among the anchors, 87.7% believe that "anchors are a profession", and 64.9% of single anchors say that "being an anchor will not affect your partner."
platform opens upward path for anchors
platform and anchors achieve each other. In addition to working hard enough, anchors cannot do without the support of the platform. In the words of Lion Master, "The anchor will definitely die if he leaves the platform."
has been in the industry for more than 4 years, Lion Master has been in multiple live broadcast platforms, among which he has been on Momo for the longest and most stable. The reason why Lion Da chose Momo is that its user base is stable, its traffic is large, and they are all real.
It is reported that Momo, which started with strangers' social networking, has accumulated a large number of users before entering the live broadcast business. The latest financial report shows that Momo's monthly active users reached 110.5 million in the third quarter, and the total number of paid users after deduplication reached 12.5 million.
Lian Dada believes that Momo has done a good job in cultivating anchors. There are various online competitions and selections to motivate and select outstanding anchors. Since joining Momo in January 2016, Lion University has won the championship of Momo's top ten female anchors of the year twice, and the championship of popular anchors of Momo's live broadcast annual ceremony, etc.
For outstanding anchors who stand out, they can also go offline and get in touch with a bigger stage. For example, hold offline concerts for anchors, provide anchors with opportunities to sing on the same stage with celebrity artists at the annual ceremony, and increase media exposure.
Generally speaking, the platform provides anchors with three upward development paths: becoming the top anchor on the platform, becoming a professional actor and singer, and setting up a personal studio. Among them, becoming a singer and star is the dream of many people. Dazhuang, who came out of Momo, has successfully become popular with the divine song "We Are Different". Hong Xiaoqiao stepped on the Cannes red carpet, Shu Shu and Xiao Wu appeared on the TV variety show " Voice of the Chinese Dream : The Next Stop Legend". Lion Dada also owned his own single "You To Me" through the MOMO Music Plan. More and more idols will come out of the live broadcast room.
Lion’s big choice is to hold a guild and continue to engage in live broadcast related work. According to her, her guild has recruited more than 100 anchors. In addition to training newcomers offline, she occasionally attracts them to be popular online. Although controversy along the way, it cannot be denied that online live broadcast has allowed many ordinary people to realize their dreams. For newcomers who choose to be anchors, Lion Master’s advice is to be down-to-earth and use real talents and knowledge to convey positive energy.
On January 7, 2019, Shenzhen Chuncoco Gymnasium, with the highest honor of winning the top ten female anchors in Momo for two years, Lion Da sang his own single "You to Me" in front of countless fans. That night, in addition to the many anchors on Momo who were on the same stage, there were first-line stars such as Zhang Shaohan , Mao Buyi , Tao Zhe , Yang Kun , Yuan Yawei , Yu Kewei , Liu Wei , and Wang Ju.
