Adidas ADIDAS
Adidas is a German brand with headquarters in Nuremberg, Germany. It was founded by two brothers and was founded in 1928. The three-stripe logo is inspired by the track and field track.
is divided into sports performance series, sports performance, sports classic series originals (Clover) and sports fashion series adidas NEO (divided into three sub-brands: Y-3, SLVR, adidas)
Nike NIKE
Nike NIKE
Nike is an American brand, the name comes from the Greek mythology goddess of victory Nike (Nick), the design inspiration for the hook logo is the creativity of a barmaid, symbolizing speed.
NIKE sub-brands include: Nike360, Air Jordan, NIKE Golf, Air Max, NIKE Shox, NIKE sb, NIKE Pro, Nike Dunk, Air Force, Nike Sportswear, etc.
So, what are the main differences between Nike and Adidas?
Brand concept:
Check out the most classic slogns of the two.
Nike: just do ittml5
Brand promotion concept is: do what you want, the meaning is to show off your personality, brand personality : challenge, enthusiasm, confidence.
With the success of NIKE, JUST DO IT has become a manifestation of the American spirit like Coca-Cola.
Adidas: impossible is nothing. (In 2011, Adidas's slogn has been replaced with adidas is all in, but it feels not as classic as before.)
means that there is no best in the field of sports, only better; brand personality: fashionable, modern, cool enough.
Product advantages:
Adi wins with design. Its design style is novel and unique, and is committed to leading the trend in the sports field. Nike wins with technology, and the shoes feel more comfortable, and is committed to improving sports performance for professional athletes.
Core products:
Adi's core products:
football shoes , jogging shoes , billiards shoes, basketball shoes, casual shoes;
Nike's core products:
basketball shoes, tennis shoes , running shoes, aerobic sports shoes, golf shoes, outdoor hiking shoes.
Core technology:
Nike (Nike), the one you are most familiar with must be air cushion . Nike's air cushion technology has always been the main feature of various sports shoes. From the first pair of air cushion basketball shoes Air Force 1 to the famous Air Jordan series, various types of air cushion technology have dazzled many consumers.
Adidas:
The most classic and has been used to this day are the adiprene+ and adiprene shock absorbers that have remained unchanged for thousands of years. The former emphasizes rebound, while the latter emphasizes shock cushioning. Of course, after the BOOST foundation was released, it should be said to be ADIDAS's most superior shock absorption technology.
To put it bluntly, the main difference between the two footwear technology is: Nike relies on air cushioning, and Adidi relies on shock cushioning glue.
Marketing:
adidas (Adidas): technology pioneer, not letting go of large-scale sports events
In the early days, adidas actively sponsored large-scale sports events such as the Olympics, which made adidas have an unparalleled advantage in the sports goods market in the early days and became a first-class brand of sports goods in the world.
Later, entering the 1970s, civilian sports have become a trend. Adidas is limited by not investing in unfamiliar fields, and is still focusing on professional sports shoes. The opportunity to let go was seized by Nike. Adidas's status was challenged and was finally caught up by Nike in the late 1970s.
Nike (Nike): aims at the top superstars and has been successful in the basketball field.
has occupied about 50% of the US market share in 1980, initially surpassing adidas in the top spot in the US sports shoes industry. Since then, Nike has started to implement active marketing activities. Unlike adidas' marketing strategy of sponsoring global sports events, Nike focuses on sponsoring individual athletes and signing top athletes, and to a greater extent, it depends on the success of athletes and the performance of role models on and off the field.
However, for ordinary sports enthusiasts and ordinary people, the difference between the two is actually not too big. It is nothing more than just a person's opinion. What’s important is to buy the cost-effective shoes and equipment you like.
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