French luxury brand Balenciaga recently launched a limited edition "ragged" sneakers, aiming to promote environmental protection.
Some parts of the sneakers are scratched, with defects and dirt. They are limited to 100 pairs for sale, priced at US$1,850 (12,000 yuan).
According to the official website of Balenciaga China, this ragged shoe is not sold in mainland China. Currently, the product only has promotional pictures on the official website and no purchase entrance.
9Pai News contacted Balenciaga, customer service said that the same series of Paris high-top sneakers are currently on sale, priced at 4,800 yuan. It has no wear effect, but has some old style and is much cheaper than the full destroyed version. To purchase the damaged version, you need to contact overseas customer service. In addition, if you need to repair it after purchasing worn sports shoes, you need to have an after-sales department to determine whether it can be repaired. "Because of product technology or speciality, there may be no way to repair it, it may be rejected."
Balenciaga explained that the purpose of launching these products is to cause people to think about the impact of fast fashion on the earth.
Previously, Balenciaga was ridiculed for launching a $2,145 handbag, which is similar to the 99-cent IKEA shopping bag.
Pam boy, editor-in-chief of French magazine "GQ", said on social media that the message conveyed by this product is very clear, that is, wear a pair of shoes for a lifetime. And highly praised it as a subverting the rules of luxury goods.
Some netizens commented, "This pair of shoes looks like the torn Converse that my mother asked me to throw away in high school." Someone asked, "Why is poverty now the aesthetic of the rich?"
Brendan Dunne, a writer specializing in sports shoes, is curious about the people who buy this shoe, "If you buy this sneaker, it looks like it has been crushed by the lawnmower , I want to know what you think."
Jiupai News Reporter Li Muxi
[Source: Jiupai News]
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