Recently, in a TV program in Taiwan, Ma Xiping, who has many titles of "Taiwanese famous speaker, writer, and university president", admires Putian shoes very much, revealing the first-class quality and cheap price of Putian shoes, which also alarms American journalists, let's take a look together!
Putian shoes in the eyes of Taiwanese celebrities
In 2007, Putian had already shocked the world. New York City police seized nearly 300,000 pairs of fake Nikes from two warehouses in Brooklyn, with a market price of more than $31 million. A reporter from the New York Times even traveled thousands of miles to China to investigate the matter.
Finally found: these fake Nikes all come from this magical place - Fujian Putian .
Last year, the price of , Balenciaga "Dad Shoes" was confirmed to have moved from Italy to Putian. Balenciaga said, "because Chinese manufacturers have professional technology and ability to produce lighter shoes." This proves Putian's strength.
For a long time, the direct result of our admiration for foreign brands is that domestic brands have fallen into a vicious cycle because no one cares about them. Has this situation changed today?
Putian's shoemaking technology has a lot of relationship with Taiwan
In the industry, it is no secret that Putian's shoemaking technology is not inferior to genuine shoes. Shoes are also one of Putian's pillar industries.
Where did Putian’s shoemaking technology come from? In addition to the earliest days from the Qing Dynasty, we had shops and workshops in front and back, and then in the Republic of China. Later, from the 1980s, Reebok Shoe Factory in Taiwan moved to Putian and began industrial production. Subsequently, more and more brands, including Adidas and Nike, also set up factories in Putian, allowing Putian people to obtain the shoemaking technology of these well-known brands.
Merchants are always driven by market interests. Faced with a market environment that admires foreign countries and fascinates foreign countries, many people choose to copy it. As the shoe culture factory that has been preserved for decades in China, they naturally cannot escape such fate.
Today, there are thousands of shoe companies in Putian, producing hundreds of millions of pairs of sports shoes every year, with an annual output value of more than 60 billion yuan. Here, factories with an annual output value of more than 20 million are considered "sized". More than 300,000 people directly engaged in the shoe industry, accounting for nearly one-tenth of the population of this small city.
Putian City The government has always hoped to get rid of the title of "fake shoes capital". On the one hand, anti-counterfeiting actions continue, and on the other hand, while manufacturing high-end brands at home and abroad, Putian's footwear industry is transforming and upgrading to build its own brand.
NIKE's most powerful OEM is Putian
in Putian. There are three OEM factories that specialize in serving NIKE, namely Xiefeng, Xinlifeng, Xiemo
. These three OEM factories are currently the three NIKE OEM factories in the world. They have been making shoes for NIKE since the 1990s. It is precisely because of the strength of these three OEM factories that the counterfeiting process of Putian shoes is "notorious"
NIKE ID is a personal customized series of sneakers under NIKE. Customized sneakers require exquisite workmanship and unique color matching
, such as the recent pairs of NIKE Vapormax ID is all made by NIKE OEM factory in Putian
So, if you happen to buy a pair of ID shoes on the official website of NIKE, and after getting the shoes, you find that the delivery location of the shoes on the order is PUTIAN, don't think you have bought fake shoes
The earliest batch of fake shoes factory was founded by workers who left and laid off from these three OEM factories
has decades of experience in shoe making, and they are familiar with the production process of each pair of NIKE sneakers. To this day, they have even copied elastic balls close to adidas Boost soles
Passing the elastic test, the authentic foot feeling is restored to the maximum extent. The powerful internal relationship network also allows them to obtain first-hand sneakers information. What is the new product in the next season is already a public secret for them.
