Last weekend, the shopping players were busy adding shopping carts at home, while the hard-working foodies went here without hesitation - "Yami Planet Festival".
At this food festival hosted by Yiguo Fresh, it gathered 14 big-name restaurants at home and abroad, 39 top global food suppliers, and more than 300 fresh products from five continents.
New Zealand Lamb, Spanish black pork, Norwegian salmon , Mexican avocado, New Zealand kiwi, American cherry... Titanium media reporters experienced many well-known fresh foods from five continents in one day.
Of course, what is even harder to see is these: Wolfgang Puck, the royal restaurant for "Oscar Governor Dinner" for 22 consecutive years, the Japanese Emperor "Imperial Chef" served as the chef's chef, the two-star Michelin-star restaurant Yubaoxuan, which can make quicksand bags thinner than wontons, and the French dessert restaurant La Fantasia, which dwarfs his peers...
has many delicious foodies that have "rebelled" and attract countless foodies to compete for their backs. From June 16th to 18th, more than 30,000 foodies drove to Shanghai World Trade Center. They were committed to becoming a qualified foodie and also contributed their strength to the scene. The following is my experience in shopping and eating. You can follow our camera to "see the picture to quench your thirst"~
On the first day of the Yami Planet Festival, Chef Huang Feng from Superme Salmon staged a fish show. Among traditional Japanese food, "fishing" is an important ceremony, and we were also fortunate to witness the entire fishing process of a Mewei salmon from a Scottish farm. After the fish show started, the special performances from various countries began to be performed successively, and the exhibition hall was filled with passionate exotic style.
ginger bullfrog, tomato fish fillet, garlic vermicelli steamed round shells, French pan-fried silver cod , Hefeng roasted Antarctic toothfish, pan-fried rosini steak with foie gras... The chef cooks on the spot, and the taste of meat is everywhere~
The entire Yami Planet Festival consists of five major sections in Asia, North America, South America, Europe, and Oceania. Fresh ingredients from five continents, 14 major restaurants at home and abroad have squeezed into the exhibition hall of the food festival.
Each section has been built into a scene-style venue with a very regional style for foodies who love to eat and show off.
Japanese Emperor "Imperial Chef" serves as the head of the cooking restaurant. Nagayamada Nishihiro started learning Japanese cuisine at the age of 10. He has been more than 70 years old and has been praised by three Japanese cabinet prime ministers. Yamada Cuisine, 83 years old, still sits in the store personally. Many diners come here to see the style of Yamada Grandpa.
This Japanese restaurant with an average of 1,000+ per capita is very strict in choosing ingredients. It only uses fresh ingredients airborne from Japan every day. You need to book in advance to eat this bite of plump and delicate sushi.
htmlWolfgang Puck, the royal restaurant of the "Oscar Governor's Dinner" in 2, chef Wolfgang Puck is good at pizza and various American delicacies. His exclusive secret pizza is said to be so delicious that he wants to swallow his fingers. Superme Salmon restaurant mentioned in the fish show is the first salmon-themed restaurant in Asia. Chef Huang Fengting once cooked for politicians such as Ma Ying-jeou. Superme Salmon is a restaurant owned by Mewei, the world's largest salmon supplier. It is said that one of every four salmon in the world comes from this Norwegian salmon brand. In 2010, Norwegian salmon accounted for 90% of China's total imports, but due to the decline in trade issues between the two countries year by year, by 2016, Norwegian salmon only accounted for 5% of my country's total imports of salmon, and Norwegian salmon in China's market has gradually been divided up by , Chile, and other countries. As China-North Korea relations resumed normalization by the end of 2016, Norwegian salmon immediately wanted to regain the divided market.
person in charge of Mewei told Titanium Media that the current salmon sales channel in China is still Japanese cuisine stores, accounting for 80% of all channels. In order to develop more consumption scenarios, Mewei tried to tell consumers more salmon cooking methods by developing semi-finished products, and its restaurants assumed the function of developing new products.On the one hand, MeVie tests new products through e-commerce channels, and on the other hand, it uses offline display channels like Yami to let more consumers understand their products. Liu Baojun, marketing manager of the Northwest Cherry Association, also felt deeply touched. In recent years, Liu Baojun has been promoting the sales of American cherries in China's fresh food e-commerce channels. In the e-commerce channel, although the price of Northwest cherries in the United States is much higher than that of Chinese products and more than 20% more expensive than the top cherries in China, this has not stopped the increase in sales of American cherries in China - from 80,000 boxes in a year eight years ago to 2 million boxes last year, an increase of 25 times.
Liu Baojun said that during the 618 period, they did not have large-scale discounts and promotions, but instead held offline displays so that more consumers can experience their products offline. "Consumers mainly choose our products to focus on the quality of cherries produced in Northwest United States, but are not sensitive to prices." New Zealand kiwi fruit, a giant supplier of Zespri, is generally higher than domestic products. Some products are even three times the price of domestic products, but they still have good sales in China with their stable taste and quality. Lain Jager, CEO of Zespri, said: "In 2010, Zespri's sales in China were 10 million boxes, and in 2016 it is expected to export 24 million boxes, 2.4 times that of five years ago. In 2016, the Chinese market surpassed Japan and became New Zealand's largest importer of kiwi fruit."
New Zealand kiwi fruit currently accounts for about 70% of the global kiwi fruit market, ranking first in the world. The success of New Zealand kiwi fruit is closely related to its brand awareness, quality control, channel construction, etc.
Its model in brand building is particularly worth mentioning. In 1988, the New Zealand kiwi industry integrated scattered fruit farmers and established the New Zealand kiwi marketing bureau. With "Zespri" as a unified external brand, it established a special company to conduct sales and brand promotion to the world. Commercialization of agricultural products has become the key to the success of New Zealand kiwi fruit.
In addition to several major food export countries, more and more countries are focusing on the Chinese market, and Peru is one of them. Since it entered the country at the earliest (2005), China's avocado market has been mainly occupied by Mexico in the past decade. Peruvian avocado didn't get the admission permit until 2015 and entered the Chinese market. Currently, Mexico, Peru and Chile are the main sources of Chinese avocado market, of which Mexico accounts for about 60%, Chile accounts for 35%, and Peru accounts for 15%.
In addition to avocado, Peru is also the largest import source of quinoa in my country. Quinoa, which is regarded as a "holy product" by fitness people, costs dozens or hundreds of yuan per pound in China. A relevant person in charge of the Peruvian Trade Development Bureau told Titanium Media that quinoa is a very daily food in Peru, and the price is generally around a dozen yuan. The reason why quinoa is so high in China is that it has very little domestic output, and on the other hand, it is because the domestic import restrictions on quinoa are very strict, and there are also relevant taxes.
In the opinion of this person in charge, Peru's agricultural products such as quinoa and avocado are sufficient, and compared with other exporting countries, they are very competitive in terms of quality and price. They hope to have more trade communication with China and bring more high-quality agricultural products to China.
(This article was first published on Titanium Media, reporter/Xie Kangyu, photography/Chen Lisha)
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