The variety show with the highest IQ this year,
is the mystery variety show " Victory Game "!
Zhang Jike, Wang Zulan , Wang Baoqiang , Joey Yung, Song Xiaobao , Wei Chen , Zhang Bichen , Cao Yunjin ... So many big-name stars come to "Victory Game" to investigate and show their IQ!
Celebrities are really willing to go out!
Wear the headband of "I am a courier" and "I am a gift", it's so hard!
dressed up as a Hulk, and the show was faded at the end. It’s so hard!
Do not hesitate to pretend to be a psychopath in the show, it’s so hard!
even became a vegetative person in the show, it was really hard to fight!
"Victory Game" is based on tribute to the native game and the classic board game werewolf killing, and the program team has carried out original program mode development.
In terms of character setting, the program adopts the setting of "1 judge + 1 disguiser + 7 editors", which is a great test of the player's brain power, courage, observation and logic. It also allows fans to follow the plot and become a master of reasoning in seconds.
Since the first season of "Victory Game" was launched, the cumulative number of views of Youku exclusive broadcasts has exceeded 270 million! It also set an impressive record of 5.2 million live broadcasts, and a total of nearly 30 million online users in a single period!
#Victory Game# Weibo main topic reads more than 1.63 billion, and the number of discussions exceeded 1.869 million; there are 12 sub-related topics, with a cumulative reading volume of up to 230 million! The entry data of Baidu Index’s “Victory Game” has been rising all the way, and it even exceeded 405,000 at its peak.
"Victory Game" has not ended yet, and many netizens are already calling for the second season!
What's more amazing is that even the advertising implantation of "Victory Game" is so 6, which really makes Mutoutao's eyes wide open!
First take a look at how "Victory Game" makes - the exclusive sponsor professional anti-dandruff brand Kangwang - everywhere!
According to statistics, reasoning enthusiasts span the post-00s, post-90s, post-80s, and post-70s. 27.87% of the reading population are reasoning fans, focusing on first- and second-tier cities.
has such a huge audience base, which makes "Victory Game" favored the advertiser Kang Wang before it was launched. The program's continuous brain-burning characteristics are ingeniously consistent with Kang Wang's refreshing heads' product functions.
The so-called situational advertising is that in some specific scenes in the program, as the plot and topic progress, the guests naturally and cleverly bring out the product or product functions, integrating with the audience's emotional changes and resonating with them.
"Victory Game"'s Kangwang scene advertisements are full of creativity and imagination.
program integrates Kangwang’s brand concept and product features, making advertising and content integrated, and under the coordinated combat of the luxury team, it silently hits the audience!
"Variety Show Little Prince" Liu Wei 's "Shashing Song" and "Shashing Dance" are all very magical, making the guests sing and dance involuntarily, cleverly bringing out Kang Wang's "no dandruff" brand slogan, which can be regarded as a deep implantation.
Kangwang's "dandruff" function has also been implanted into the plot of the case and has become the keyword of reasoning!
In important aspects of the program, Kang Wang often steals the spotlight!
During the player appearance, "Judge" Zhang Shaogang will instruct the player to "clues like dandruff, no matter how small it is, you won't let it go."
At the critical moment of searching for evidence, Zhang Shaogang will remind players to "not let go of their sins at critical moments."
players fiercely compete for the "Kangwang Clear Card" in order to create obstacles to solve cases for other players.
In addition, Kangwang’s logo also penetrates into every detail of the program!
Table card
pillow
countdown
Even the man in black has Kangwang on the cloak, OMG!
Let’s take a look at how “Victory Game” deeply implanted the industry cooperative brand Rainbow Candy!
In this variety show with many foodies, it is necessary to place a can of rainbow candy at the crime scene to satisfy everyone’s cravings!
and "Rainbow Magnifying Glass Card" can help players complete tasks!
"Judge" Zhang Shaogang would not forget to say "Rainbow Beans, play with it" when he was talking about words~
SNH48 Feng Xinduo mobile phone cases are all rainbow candy version!
This is Rainbow Candy’s trick: in-depth binding of celebrity cooperation!
Rainbow Candy chose the resident players SNH48 Feng Xinduo and Wang Sijia , and conducted in-depth cooperation with the two artists on the show, and extended derivative development, social platform promotion, etc. outside the show, easily getting the fan group.
"Victory Game" This all-star plot interactive mystery variety show jointly produced by Youku, Yage Culture and Handicraft Creation has achieved a double harvest of popularity and reputation!
At the Youku Spring Festival on April 20, Youku released 50 new dramas and variety shows, "absolutely leading entertainment" in the era of large content. As China's largest video platform, Youku continues to create and launch various popular products of "super online variety show" with its in-depth insight into users and strong content production capabilities.
At the same time, with its in-depth thinking on the matching points between the control of high-quality content and the demands of brand communication, Youku will continue to take the lead in the content marketing field with its eye-catching creative advertising products.
marketing design can also show the good intentions of an excellent production team. The producer of the program, Yage Culture, strives to perfectly introduce new gameplay, which adds more possibilities to all aspects of the program. This young and passionate team continues to show innovation ability.
has a high IQ luxury lineup, strong logic and brain-burning plot, ingenious and exquisite production, and a thoughtful brand marketing strategy. How can the super online variety "Victory Game" not succeed?
This article is carefully original by "MuTou Tao". Please indicate the source when reprinting:
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