htmlOn September 26, according to supply chain news, since the sales of the basic model of iPhone 14 were not as expected, Apple has converted some of its production lines into the production lines of iPhone 14 Pro and iPhone 14 Pro Max, and the total output remains unchanged. It is reported that the basic model of iPhone 14 has become the fastest smartphone to reduce production in Apple's history, with a production cycle of only 3 weeks.
(Picture from: Apple official website)
From the past, the basic iPhone is often the best-selling model of Apple. This situation has been particularly obvious since the emergence of "Pro" and "Pro Max", but this year it has completely reversed. iPhone 14 Pro is in short supply, but no one cares about the basic model. According to some information disclosed by Foxconn earlier, since the sales of iPhone 14 are not as expected, some of its production lines have switched to high-end iPhone production, and the newly added production will reach about 65% of the original plan, which is a urgent need for orders for high-end models with extremely high demand.
In fact, the iPhone 14 was not an unexpected ending, but what was surprising was that Apple quickly decided to cut production. This decisive decision has never appeared even in the previous two generations of mini models with average sales. Although there are indeed big differences between the basic model and the high-end model in the iPhone 14 series. Whether it is performance, design or newer image systems, the performance of the basic model can be said to be quite weak. , this does not mean that the iPhone 14 lacks potential. Perhaps the upcoming shopping festival is its main battlefield.
(Picture from: Apple official website)
In fact, the hot sales of iPhone 13 have laid the thunder for iPhone 14. There is not much difference in configuration between the two generations, so consumers naturally have no motivation to change the generation. Moreover, the former still has a large number of discounts this year. Such a strategy is undoubtedly to force the iPhone 14 to a dead end. According to Counterpoint Research, the average selling price of this generation of iPhone reached US$892, and the soaring average selling price is almost due to the best-selling of the iPhone 14 Pro. Even Apple believes that the iPhone 14 should indeed give way to high-end models.
(Picture from: Apple official website)
It is worth mentioning that the popularity of iPhone 14 Pro orders seems to have caused some problems in Apple's management. Although the production line and production plan have been adjusted, it still has not met the large number of orders in the early stage, especially the warehouse logistics have shown signs of collapse. Some users reported that the goods had been received half a month in advance, but another user still had no prompt for delivery as the arrival time is approaching. Such orders in a disordered order have caused trouble for consumers. It is enough to show that the iPhone 14 series almost disrupts Apple's plan from sales, production to order management. It is still unpredictable when the chaos like will be calmed down.
(cover image from: Apple official website)
