Qingdao in May is romantic and fashionable; in May is Laoshan in May is shining with stars. On the evening of May 18, the Laoshan Xingguangli Street Opening Ceremony and the "Laoshan Xingguang" College Student Music Festival were successfully held in Xiexin Xingguangli North Plaza, hosted by the Laoshan District Cultural and Tourism Committee and the Propaganda Department of the Laoshan District Committee and hosted by the Laoshan District Festival Center, the Laoshan District Committee of the Communist Youth League, the Laoshan District Committee of the Communist Youth League, and the Xiexin Urban Development Group. This marked the official opening of the first fashionable and leisure bar block in Laoshan. The event is themed "Fashion Qingdao and Brilliant Laoshan", which focuses on displaying the offensive of Laoshan District's international fashion city construction and actively responds to the achievements of the "Bar Street" series of projects. This May, Laoshan will lead Qingdao nightlife with a music gathering for young people.
Deputy inspector of the Municipal Culture and Tourism Bureau, Hao Hong, member of the Standing Committee of the Laoshan District Party Committee, Minister of the Propaganda Department, and Deputy Secretary of the Party Working Committee of the District Culture and Tourism Committee, Yu Qingyun, Deputy Director of the Laoshan District People's Congress, Xin Mei, President of the Qingdao News Network, Fan Zeyuan, Director of the Public Service Department of the Municipal Culture and Tourism Bureau, Liu Hongtao, Director of the Festival Department of the Laoshan District Culture and Tourism Committee, Han Yang, Deputy Secretary of the Laoshan District Party Committee of the Communist Youth League, Yang Bingyun, Marketing Director of the Shandong Regional Company of Xiexin Urban Development Group, and other leaders attended the event. The leaders and guests pressed the start instrument together to light up and witness the opening of the Laoshan Xingguangli Fashion and Leisure Block. Afterwards, the leaders and guests gave real-time experiences of bars, book bars, cultural and creative bars and other business formats in the fashion and leisure districts and gave high praise. As a food gathering place, a fashionable playground, and a romantic street, the Laoshan Xingguangli Fashion and Leisure Block digs deep into the multicultural elements of the block, gathers new fashion forces, and becomes a popular check-in place for trendy youth with in-depth experience, participation, and instant interaction.
Brilliant Laoshan: The Island of Youth is Hit
Music is a trendy element that lights up nightlife, especially original music with music festivals as a carrier is a new way to release passion and attitude. That night, accompanied by the opening ceremony of fashionable and hot and cultural elements, the "Laoshan Starlight" College Student Music Festival officially kicked off. The music festival brings together original musicians and bands of college students, incorporates more youthful elements into the opening activities, highlights the modern and fashionable vitality of "The Island of Youth", and becomes Qingdao's brand new cultural business card.
Music Festival is full of vitality and passion. Original music selected from major universities in Qingdao, bands, island city music celebrities, etc., took the stage one after another. The stage was singing and interacting with the notes, and the wisdom and talent of musicians flashed in the starry night; on and off the stage, raising glasses to reconcile, and savoring the stories and attitudes in the music together.
In addition to the stage of the music festival, music elements have already permeated many coffee bars, bars and blocks in the stars. The band sings happily in the bar, the resident singer sings in the coffee bar, and the street musicians have varied styles... Whether it is the Moshanghua Tavern where "the world is too complicated and music needs to drive away the boredom", or the slash youth that "a glass of SLASH craft and cocktail, accompanied by the music of the resident singing makes you leave your worries behind", these trendy young people and elite white-collar workers are eager to gather, music is indispensable. Walking in the fashionable and leisure district in the starlight of Laoshan is like wandering in the sea of joy, with music all the time and singing everywhere.
Fashion Leader: Multiple business formats gather "star forces"
Create a "bar street" is one of the important contents of Qingdao International Fashion City construction. This Laoshan Xingguangli Street Opening Event is an important part of Laoshan District's principle of "one street, one theme, one street, one feature" and creating a 3A-level scenic spot as the standard to create high-quality characteristic bar leisure blocks. The fashion and leisure district in Laoshan Xingguangli combines bar culture, music culture, coffee culture, and trendy fashion culture, reflecting a modern and fashionable lifestyle, and in line with Qingdao's urban cultural characteristics and talents.
According to reports, the construction of the fashion and leisure block in Laoshan Xingguangli adapts to local conditions, enriches the commercial resources of the block, explores and enhances the commercial cultural atmosphere, and lays out trendy elements with fashion, cultural and experience in the block, creating a quality block with healthy content, standardized service and distinctiveness. At present, the businesses that have settled in the block cover international catering, health and leisure, coffee bars, and fashion trendy brands.Among them, special bars and coffee bars such as Moshanghua Tavern, Slash Youth, Zoo Coffee, and Oxygen Coffee are just enough to meet the lifestyle of young people in the day and night switching mode; new healthy experiences such as full-time fitness and beauty houses, and fashion formats such as big-name fashion stores make the starlight full of modern and fashionable charm; the addition of street music, bar resident singers and music festival elements has become a distinctive neighborhood culture in the starlight.
is wonderful and romantic, fashionable and trendy. The fashion and leisure district of Laoshan Xingguangli will become the favorite place for gathering, socializing and leisure check-in for young people and elite white-collar workers in the island city. It is the gathering place of trends and fashion source of Qingdao nightlife. It has become another beautiful city business card for Qingdao and assists in the construction and development of Qingdao International Fashion City.
Departure from "Star": Night Economy Shining Bloom
In Laoshan District, "nightlife" is no longer a new concept. Use a cup of coffee during the day to cheer up your spirits and use a pot of turbid wine to touch your soul at night. The creation of the fashionable and leisure district in Laoshan Xingguangli just meets the current demand for nightlife of young people. After the street opening, the Xingguangli neighborhood was illuminated, with bright lights and neon lights flashing. Couples in love can go to the cafe to continue the sweetness, or go to a restaurant to interpret the beauty of the "late-night cafeteria"; friends can make an appointment with a bar, music and wine, and talk about catharsis here, and enjoy the joy. In May, a Starlight, Slash Youth, Hey Candy and other businesses in the Starlight Fashion and Leisure District in Laoshan, launched various discount activities to meet the needs of different groups of people playing freely in the Starlight every night. The formation of nightlife in
has supported another driving force for urban economic development - the night economy. The creation of the fashion and leisure district in Starlight Li in Laoshan has promoted the time and space extension of the consumer economy, especially the night economy, released potential consumption demand, created a new form of consumption, and played a positive role in forming a new economic growth point.
In addition to the Xingguangli Fashion and Leisure Block, Laoshan District will focus on building two special bar leisure blocks, Garden Bar Plaza and Guoxin Rushi Cultural and Creative Park. In addition, the planning and research and promotion of bar blocks such as Polar Ocean World and Nonghaiyuan will be launched in a timely manner.
It is understood that the Laoshan District Culture and Tourism Committee will strengthen the publicity and promotion of characteristic bar and leisure districts through various channels, guide and encourage business entities to extend their business hours, encourage the development of night cultural tourism products, establish a mechanism for sharing cultural performance resources, establish a mechanism for cultivating and guaranteeing musicians, and enrich the cultural connotation of the "night economy". At the same time, we coordinated urban management, comprehensive law enforcement, traffic police and other departments to give green lights to the night lighting, high-end exterior and free parking on surrounding roads during night time in the starlight, carefully caring for and vigorously cultivating the characteristic night economy.
