On September 16, 2022, MLB Major League Baseball officially announced that Virtual Idol Lili (Leah) serves as the promotion ambassador of 2022 MLB World Competition. , a virtual idol representing the "new" voice, will deeply participate in the baseball activities, convey the MLB's sports philosophy, and the two sides work together to unveil a new chapter in the baseball trend.
It is reported that 2022 MLB playoffs will be held in October. playoff schedule adopts 4 round elimination system, is divided into wild card match , partition series, league championship and world competition. Compared with previous years, this year's playoffs will add 2 teams to . Currently, Dodge has become the first team to this season to advance to the playoffs . After the league championship game, the champions of the National League and the American League will hold a "peak showdown" in the subsequent World Series, and will compete for the final championship.
Invites virtual idols as the promotion ambassador of the World Championships. is a bold attempt by in the traditional baseball industry. Virtual idol Lili is a dimensional traveler who can travel around the material world and the metaverse world at will. 's name is taken from "南" and "南", symbolizing the scale and measure of her walking between cities.
In Lili, you can see the confidence, courage and courage of the young generation in China, which coincides with the spirit of facing challenges and breakthrough advocated by baseball. takes liters as the link point. MLB hopes to influence more young people who pay attention to the cutting-edge trend of to experience the fun of baseball and feel the spiritual core of baseball through virtual idol culture.
It is reported that Lili will join the baseball experience reality show launched by MLB original studio "The First Baseball Class", The program originated from the short video of life story launched by MLB in October 2021. After the comprehensive upgrade, we will use the diversified model of online short videos and offline activities to cross-border cooperation with top athletes in different fields to explore more touching first baseball experiences.
The most prominent guests who have appeared in the film include Asia's first UFC world champion Zhang Weili , Professional Speed skating Athlete Ahenaer Adak , Former international Dong Fangzhuo and CBABeijing Enterprises Power Forward Wang Shaojie . The addition of virtual idol
virtual idol 1li helps the program "break the wall" again, and brings more novel highlights. In addition, as the promotion ambassador of the 2022 MLB World Championship, Lili will also be a guest at the MLB World Championship studio, which has attracted much attention from fans. uses a novel digital perspective to renew the interactive experience of fans and audiences.
In the era of digital economy , people's connection in the virtual world is unprecedentedly close. With the gradual maturity of technologies such as AR, VR, XR, 5G, concepts such as the metaverse have also attracted much attention and favor. Previously, MLB has created a baseball VR experience in many offline activities. breaks through the venue restrictions through technological means, and makes baseball truly within reach. , and virtual idols have a natural affinity for Generation Z. This "Breaking the Wall" cooperation interprets the charm of baseball from a new trend perspective, which will further build a communication bridge with young people and inject more imagination into this sport.
In fact, This is not the first cross-dimensional cooperation of MLB. Starting from 2019 , MLB has tried to combine with st street dance , e-sports, anime and other circles.In 2019, MLB took e-sports as a breakthrough point to create the first official certified e-sports league in nationwide - MLB Video Game Tournament, and has landed a baseball carnival that is suitable for the whole family to participate and cover all age groups in 7 first-tier cities across the country.
In the same year, MLB also launched a series of street dance activities including "MLB One Ball Become Famous 2019" Online Street Dance Combination Challenge and offline battle. Facing the "Street Dance Trend" in China at that time, uses baseball combined with street dance to narrow the distance with a large number of young people. In 2020, MLB invited the classic Chinese comic IP "Under One Person" to serve as "MLB China Virtual Baseball Promotion Ambassador". After , has also crossed the border many times, allowing baseball to enter the vision of more and more young people.
As Qi Dong, managing director of MLB China, said: "Trendy culture has an unstoppable influence among young people, which is both a challenge and an opportunity for baseball and sports events. The fusion and collision of with the concepts of meta-universe and virtual idols. , is the spiritual pursuit of MLB to actively embrace technology and walk with the times, and is also the result of the mutual attraction of the "face challenges" background colors that connect baseball and trendy culture. We hope that when you pay attention to baseball, you can also see its side as a cultural symbol. ”
In the future, MLB will continue to expand the boundaries of cross-border innovation, embrace more new trends and emerging forms of expression, create more rejuvenating baseball experiences, and let baseball go further in the public's vision.
What elements do you also hope to see in the future MLB and which elements are linked? Welcome to leave a message in the comment area to discuss ~
