Hyundai Capital Conference Space
Hyundai Capital Convention Hall
This project won the 2019 AIA Interior Design Honor Award. The
project space has a total of 6,250 square feet (about 580 square meters) and is located on the top of the south side tower of the global headquarters of Hyundai Capital in Seoul. It has become a space for hosting large-scale training events, employee work and corporate meetings for South Korean financial giants. This new conference room is both art and architecture. Building materials, lighting and spatial feelings all touch the aesthetic nerves of every user.
Although the customer's demands are somewhat demanding, designers are required to design designs that integrate elegance, cutting-edge, technology, extreme acoustic experience space, and innovative lighting. The design team's handling can be said to be easy, conceived a distraction-free space, and has an excellent visual experience, making it a company's extremely progressive brand symbol.
This project won a 2019 AIA Institute Honor Award for Interior Architecture
From the AIA:
Atop the south tower of Hyundai Capital’s global headquarters in Seoul, this 6,250-square-foot assembly space hosts large training sessions, employee functions, and company-wide meetings for the South Korean financial powerhouse. The new Venue straddles art and architecture, manipulating each user’s perception of materials, light, and space.
Though the client asked for a refined design integrated with cutting-edge technology, supreme acoustics, and innovative lighting, the team was given near free rein for the project. By creating a timeless and distraction-free space, the team was able to craft a visual experience that echoes Hyundai Capital’s minimum and progressive The design of the brand.
project was inspired by the minimalist space lighting movement on the west coast of the United States from the 1960s to 1970s. The curtain walls of a large classic photography studio and a gypsum shell that conforms to the acoustic model are the main materials for the interior space. The stylized copying of the company's logo "H" in the shell gives this spatial rhythm while also playing the role of hiding technical equipment. The interior has white rounded walls, which are unified with reflective floors and arched lighting systems, creating a borderless visual feeling.
Finding inspiration in the West Coast minimalist Light and Space Movement of the 1960s and ’70s, and the bright white cyclerama walls of classic photography studios, a molded acoustical plaster shell is the basis for the project’s interior. A sly nod to the company’s stylized “H” logo is replicated in the shell, giving a rhythm to the space while hiding its technical equipment. The space is bracketed by white walls with rounded corners that, in concert with a reflective floor finish and cove lighting, create the impression of a space without boundaries.
felt board wraps the space, which not only increases the absorption of sound, but also corresponds to the white shell in terms of visual effects. Brass reinforcements are specially customized, and the exquisite handicrafts have greatly improved the style of industrial materials. The building is a square box in double-story high-steel packaging, equipped with retractable stands, which maximizes the flexibility of the seat. Behind the stands, there is a technologically advanced control room and an auxiliary display room, black wash walls and LED lighting, which contrasts strongly with the main space. The
team adopted an effective method to transform the double-layer high-height space on the top of the tower, creating a new space that can improve work efficiency, and is highly adaptable, greatly increasing the utilization rate of the space.
An outer container of felt panels that increase acoustic absorption wraps the space and provide a visual counterpoint to the white shell. The industrial material is heightened by careful craftsmanship and bespoke details such as brass fasteners. Ultimate flexibility for seating can be found in a double-height steel-clad box that houses retractable bleachers. Behind the bleachers, the box contains a technologically advanced control room and a secondary presentation room that contrasts with the main space with its washed black walls and LED lighting.
By rehabilitating the tower’s existing double-height space, the team provided a cost-effective solution and created a new space that spurs productivity. Its adaptability allows the space to exist as an intimate town hall available year-round for events.
Project Summary
Hyundai Capital Global Headquarters Company commissioned Gensler to design a custom assembly space on the South Tower of Seoul. Clients require that the financial center have enough flexibility to host large training courses, company-wide conferences, guest lectures and staff gatherings. The goal of the design team is to create a timeless place of distraction and a space without boundaries. As important as visual experience is to convey the company’s minimalist characteristics and a forward-thinking brand spirit. The client entrusted the perfect design to Gensler, with the overall goal of sophisticated, compelling designs, combined with cutting-edge technology, excellent acoustics and innovative lighting, this new conference space changes the perspectives of people’s view of materials, light and space, blurring the boundaries between art and architecture.
PROJECT DESCRIPTION
FROM THE ARCHITECTS:
Hyundai Capital's global headquarters commissioned Gensler to design a custom assembly space atop their south tower in Seoul. The financial powerhouse desired an environment flexible enough to host large training sessions, company-wide meetings, guest lectures, and employee parties. The design team aimed to create the most timeless, distraction-free vendor it could imagine: a space without boundaries. Of equal importance was crafting a visual experience that communicates the essence of Hyundai Capital’s minimalist, yet forward-thinking brand. Though given near carte blanche to design the perfect space, characteristics on the client’s wish list included, compelling design; cutting-edge technology; great acoustics; and innovative lighting. The new Hyundai Capital Convention Hall blurs the line between art and architecture by changing one’s perception of materials, light, and space.
Project information:
Project name: Hyundai Capital Convention Hall
Location: South Korea, Seoul
Architectural Design: Gensler
Project Type: Commercial
Project Scope: Renovation/Renovation, Interior
Awards: 2019 AIA Interior Design Honor Award
Shared from: Katie Gerfen, Hanley Wood
Project Status: Built
PROJECT DETAILS
PROJECT NAME: Hyundai Capital Convention Hall
LOCATION: Seoul, South Korea
ARCHITECT: Gensler
PROJECT TYPES: Commercial
PROJECT SCOPE: Renovation/Remodel, Interiors
AWARDS: 2019 Institute Honor Awards for Interior Architecture
SHARED BY Katie Gerfen, Hanley Wood
PROJECT STATUS: Built
is compiled by Shao Hongjia and Li Ren in Zhuzhu.com
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