Yutang Sports Note:
If the boundaries between TV broadcasters, sports organizations, sports alliances and digital media platforms have not blurred in terms of event copyright, then the rapid development of Facebook's live video service will definitely become blurred in other ways.
is in a newly emerging field, and this field is likely to completely subvert the existing distribution model of TV copyright. Facebook has seized the opportunity to squeeze in. The field Facebook squeezed in is not only the hottest in the past year, but also the most competitive field. As brands have higher requirements for interaction, they are working harder to find better ways to interact with each other with higher user coverage. Video services are likely to indicate a major earthquake in the industry, and event broadcasts are likely to shift to more flexible and dynamic media platforms.
Snapchat and Twitter
Facebook has entered the field of live video broadcasts. Some platforms should regret it, including Snapchat and Twitter. Both of them have accumulated a large user base by providing 'go-to platforms' to fans watching sports events.
So far, Facebook has been focused on imitating this feature, becoming its accompanying choice, especially when fans follow up on game information and interact with others while watching games through features such as Sports Stadium. However, just as Facebook tried to gain a foothold in the industry through its own live video service and struggled to beat Snapchat and Twitter, Facebook's live video service has completely surpassed its peers after it launched its own live video service.
In order to create stable and dynamic video services, Facebook will not become an additional interactive platform that people follow when watching games on TV. Facebook wants to become a platform for fans to use their services to watch sports games. To put it bluntly, it will replace TV as the mainstream media platform for fans to watch games.
It seems a bit unfair to say that Snapchat and Twitter have lost this position, especially Snapchat has a very unique field - allowing users and fans to contribute to the experience of other users. However, it is obviously wrong to say that Facebook's recent service has made this "off-site" experience of Periscope and Snapchat redundant.
TV broadcasters and other stakeholders
Can you hear the sound of a reshuffle in the industry?
This sound is the sound made by traditional TV broadcasters, sports teams and management agencies. They are sitting in the conference room to study carefully, update their services, and decide how to play to play to their own advantages, ensuring that they keep pace with the times and reach more audiences, while also providing some very attractive services.
was launched with products like Youtube, Meerkat and Periscope, which really made all TV broadcasters and organizations nervous. However, they all successfully stepped on the line to provide a lot of services, but they didn't have any leftovers. In the YouTube case, they were very prescient and took measures to protect the broadcast rights to protect the good reputation of their platform, and they could remove any length of illegal video content. As for Meerkat and Twitter’s Periscope, the market is too small to attract mainstream audiences.
But with the world's most popular social media platforms, almost anyone now allows to upload and watch videos of any length anywhere, the industry's relevant personnel have to go deeper into the digital field and provide fans and fans with some features they don't get elsewhere. We have seen the rapid introduction of 4K TVs and VR technology, but the "digital competition" is becoming more and more important.
In order to cope with this change, brands have already started preparing in advance, and they have begun to go from traditional media to Facebook. And professional baseball clubs like Major League Baseball (MLB) and some professional baseball clubs have started video live streaming their preseason content. You can say that the time they played in their preseason happened to catch up with the widespread introduction of live video services, which was so lucky, but all they had to do was pick up the phone, press the record key, and easily attract more than thousands of fans than before.
Paid Service
We see some brands like YouTube, who try to push the boundaries of TV copyright, but while they are pushing, they are very cautious in dealing with broadcasting and TV copyright. Their cautious and willingness to use themselves as a standardized institution to further promote their brand and career also means that they will find solutions elsewhere.
YouTube Red is a very representative example, it is a free video service, but now it has added paid subscription services to provide additional features such as exclusive TV shows and sports programs. We wouldn't be surprised if Facebook also wanted to adopt this strategy. Facebook hopes to build its brand into a top brand in the industry, hoping that the product features they provide can represent the best in the industry, but if they take an uncautionary attitude towards broadcasting rights, the reputation of its platform will plummet like a rock on the top of a mountain.
We don’t know what the paid Facebook live subscription service will look like now, but we are sure that if they haven’t started to negotiate with brands, broadcasters and event organizations, it’s not far from the day of negotiation. Because, if a brand can use the platform to display its behind-the-scenes footage with just a touch with a finger, there is no reason for fans and fans not to watch the game every day.
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Paid Service
We see some brands like YouTube, who try to push the boundaries of TV copyright, but while they are pushing, they are very cautious in dealing with broadcasting and TV copyright. Their cautious and willingness to use themselves as a standardized institution to further promote their brand and career also means that they will find solutions elsewhere.
YouTube Red is a very representative example, it is a free video service, but now it has added paid subscription services to provide additional features such as exclusive TV shows and sports programs. We wouldn't be surprised if Facebook also wanted to adopt this strategy. Facebook hopes to build its brand into a top brand in the industry, hoping that the product features they provide can represent the best in the industry, but if they take an uncautionary attitude towards broadcasting rights, the reputation of its platform will plummet like a rock on the top of a mountain.
We don’t know what the paid Facebook live subscription service will look like now, but we are sure that if they haven’t started to negotiate with brands, broadcasters and event organizations, it’s not far from the day of negotiation. Because, if a brand can use the platform to display its behind-the-scenes footage with just a touch with a finger, there is no reason for fans and fans not to watch the game every day.
---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Calm and in-depth insights only provide you with the most valuable interpretation of sports marketing.
Welcome to follow our website ytsports.cn and WeChat public account yutangtiyu, and give you a good look every day!
