Thai Airlines will auction a Boeing on Facebook Live 737-400
Under the influence of the global crisis, Thai Airlines is no stranger to finding creative ways to raise funds. The experiment continues, with Thailand's flagship airline yesterday announcing one of its Boeing 737 fuselages to be sold on Facebook Live. 
urgently need cash
Since the reorganization began in 2020, the airline has had a very difficult job, selling several non-core assets. For the 737-400, five CFM56-3CA engines were on the market last year.
now, the entire narrow body body is on the market. Instead of traditional ways, the airline is out of the box to attract buyers.
The airline has set up the TG Warehouse Sale Facebook page to raise funds through the sale of flight materials such as seats, plates, bowls, glasses and blankets after the pandemic caused a downturn in passenger activity. Through this initiative, more than 400 products have been prepared for distribution. However, not many people would have thought of listing an actual body.
rare opportunity
Still, Thai Airways is ready to auction one of its 737s on Facebook Live. The airline even advises potential buyers to use the unit in a way.
"One Only...The chance to own a historic plane at Thai Airways. Business owners are invited or interested in bidding for the airframe B737-400. You can use it as an airplane café to attract customers or set it up in a cool resort. Bid where you want. See you on Wednesday, May 25 at 3pm. Only on our page.”
Thailand has tried the idea of a restaurant on its own. After opening a restaurant at Phuket International Airport, the airline saw more opportunities in Bangkok , offering airplane meals and table services in the Thai capital. The company has also started selling staple foods in supermarkets to raise more cash.
Three Thai Airways Boeing 737-400s have been in stock since 2017, the last three of the models left the fleet. Registered HS-TDD was sent to the warehouse in January 2017, and later in August of the same year, HS-TDF joined. According to ch-aviation, the following September, HS-TDG was sent to Uttapao International Airport (UTP) for parking.
The airline no longer operates any 737. The main line is Airbus A350, Boeing 777 and Boeing 787. At the same time, the Thai Smiling Region subsidiary has high hopes for Airbus A320.
Find the way out
Overall, Thai Airways has shown that it can find ways to reduce losses. The airline revealed a net loss of 3.2 billion baht ($93 million) in the first quarter of 2022. This figure has improved significantly compared to the net loss of 1.2 billion baht in the first quarter of 2021. So, although the airline is still in a loss state, there are signs of a brighter future.
There is no doubt that fundraising promotions like this Facebook Live auction will help as part of a broader strategy. In addition, the reopening of the Thai border and subsequent relaxation of many of Thailand's major markets will help the airline's recovery journey.
What do you think about Thai Airlines’ auction of Boeing 737-400 on Facebook Live? How do you view the overall initiative? Let us know what you think in the comments section.
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