The world's most successful salesman, Joe Gillard, once mentioned that sales is an intelligence war. If you want to sell something to someone, you should do your best to collect all the intelligence that is beneficial to this transaction.
In B-side business scenarios, information asymmetry often occurs. If sales are aware of the dynamic information of customers, it will lead to potential business opportunities that are prone to missed and the growth of existing customers is slow.
As a new generation of intelligent sales cloud, Qikeduo uses business intelligence intelligent monitoring capabilities to help customers track corporate dynamics in multiple dimensions, help companies to fully understand customer business opportunities, empower companies to transform more existing customer business needs, and help rapid performance growth. gives every salesperson the opportunity to become Joe Gillard.
Track new business needs at any time
Good marketing methods can help enterprises bring tens of thousands of potential customers and help enterprises save a lot of manpower and material resources. But in fact, many people ignore an important feature of customer acquisition, that is, new business needs may occur at any time, and new business opportunities are difficult to track.
For example:
Xiao Li is a salesperson of an intellectual property company and has been cooperating with a listed company in trademark agency business for one year. However, there are only a handful of orders received in the past year. One day he discovered that other business lines of the listed company had demand for patent agents six months ago. However, he did not pay attention to these dynamic information. The customer's other business lines signed cooperation with another agency, and he also lost such an important high-quality business opportunity in vain.
In the traditional marketing acquisition scenario, many companies actually ignore the secondary development value of existing customers. In fact, for B2B companies, it is usually difficult for customers who sign a contract for the first time to achieve better profit conversion. However, for customer renewal and purchases after signing the contract, it can often bring greater profit margins to the company. At the same time, most existing customers have lower development costs than new customers and faster development efficiency.
Therefore, deeply explores the high-value business opportunities of existing customers and realizes multiple conversions of existing customers, which is crucial to the growth of corporate profits.
Through the above cases, we can find that the ability of intelligent monitoring highlights the real value for potential business opportunities for existing customers.
If Xiao Li promptly captures the latest updates of all subsidiaries of the company through intelligent monitoring and monitors the latest updates of the company's qualifications, patent updates, trademark updates, software copyright updates, etc. in real time, he will be able to discover all potential business opportunities of the company as soon as possible. Further realize comprehensive and in-depth cooperation with the company, achieve long-term service in business value, and achieve faster performance growth.
helps enterprises acquire customers one step ahead
If you want to understand customer needs, you need to start with the basic information of the customer. Only by fully understanding the customer can you know what the customer wants.
For example:
Law firm owner: Xiaowang, this client has been following him for so long. They have new corporate risk information recently, why didn’t they notice it?
law firm Xiao Wang: boss, I have been working with them before for another project. I haven’t noticed the latest risk information yet...
What will you deal with in the face of this situation?
Qikeduo Intelligent Management has added a "intelligent monitoring" module to help sales continuously monitor customer dynamic information through three major functional highlights, and help companies conduct targeted marketing.
01 Comprehensive monitoring, real-time tracking of added customers in the
monitoring list, and can view customers' historical dynamics in real time. Regarding information changes such as bidding, foreign investment changes, B2B yellow pages, court announcements, qualification certificates, etc., check the monitoring trends in real time. Enterprises in different industries can customize rules in the monitoring model and set different monitoring types and monitoring dimensions.
For example:
Take the financial and taxation industry as an example, usually focusing on the dynamics of the enterprise's industrial and commercial changes and business risks.Here, dynamic changes such as business status changes, registered capital changes, abnormal business operations, and recruitment positions are easier to provide financial and taxation enterprises with effective business opportunity monitoring information.
02 Timely push to avoid losing
In order to prevent missing corporate dynamics, Qike provides daily timely push reminders for system background, enterprise WeChat and WeChat public accounts. When the sales monitors the customer's dynamics, they can check the dynamic information reminders regularly every day, and do not miss any "moment" of the customer.
03 Dynamic analysis, comprehensive insight into
After receiving the dynamic reminder, you can view the company's dynamic details through monitoring the dynamics. Qikeduo visualizes the dynamic distribution of the enterprise, and supports viewing different dynamic details. Sorted according to the latest time, displaying the company's positive risk level tips. Change types and dynamic content help enterprises quickly identify whether dynamic information is an effective business opportunity. Enter the details to view specific dynamic information, flexibly coordinate enterprise resources, and adjust operational actions.
For example:
Also, taking the financial and taxation industry as an example, when it is found that new recruits for cashiers, accounting, etc. are added to the recruitment positions of the monitored enterprise, it can be judged that the enterprise may have business needs such as agency accounting and tax filing. You can learn about the dynamic details through the detailed information provided by Qikeduo, and further consult the relevant needs and intentions of the company.
In customer management, customer resources belong to followers or collaborators, and all can grasp customer dynamics in real time through intelligent monitoring.
According to statistics, more than 70% of a company's business opportunities are wasted. The emergence of customer capital management is to enable every business opportunity to be effectively followed up and converted. The purpose of intelligent monitoring is to ensure the potential business opportunities of existing customers, and they can be accurately, comprehensively and effectively tracked and explored.
As the number of accumulated customers of enterprises continues to increase, the secondary development capabilities of existing customers will become an important fulcrum for corporate profit growth. Qikeduo intelligent monitoring will help companies identify potential business opportunities in advance and seize every performance growth opportunity. It greatly increases the success rate of reach and helps the development of enterprises to double their profits!
