Focus on win-win, upgrade and increase efficiency, and fully connect with production, supply and marketing
From July 10 to 12, 2017, the 4th China Beef and Mutton Industry Conference and the 4th China Beef and Mutton and its Products Expo were held in Chifeng City, Inner Mongolia Autonomous Region.
Experts, scholars, entrepreneurs, dealers, equipment vendors and media people from the beef and mutton industry at home and abroad gathered in Chifeng for in-depth exchanges and discussing major industrial development plans. The exhibition area of this conference is 12,000 square meters, 260 exhibitors, and the special booth area is 3,000 square meters. The number of visitors on the first day reached 15,000.
At the same time, the China Beef and Mutton Industry Alliance, an industry organization jointly initiated by many domestic beef and mutton production and sales companies, was also grandly unveiled, becoming one of the highlights that attracted much attention at the conference. Li Jun/Text Wang Linglan/Photo
[Gathering and Win-Win]
big names gathered together to participate in the industry event
On the morning of July 10, the 4th China Beef and Mutton Industry Conference officially opened at the Chifeng International Convention and Exhibition Center. The former chief engineer of the General Administration of Quality Supervision, Inspection and Quarantine Liu Zhaobin , Chifeng City Secretary Duan Zhiqiang, Chifeng City Mayor Meng Xiandong and other major leaders of Chifeng City, Huang Guosheng, Party Secretary and President of China News Agency, and Mu Peilong, Vice Chairman of China Beef and Mu Beef Industry Alliance, attended the opening ceremony together. At the opening ceremony of
, Meng Xiandong pointed out that as the capital of beef and mutton food in China, Chifeng welcomes exhibitors and elites from all over the country to gather in Chifeng to promote the further upgrading and prosperity of Chifeng's beef and mutton industry. Huang Guosheng, president of China Food News Agency, said that the China Beef and Mutton Industry Conference has gone through four years. As an industry media, it is the responsibility to make China's beef and mutton industry bigger and stronger with colleagues in the industry. The heads of well-known domestic beef and mutton industries such as Inner Mongolia Dongfang Wanqi, Mengdu Sheep Industry, Grassland Xingfa, Dazhuang Meat Industry, Henan Yisai, Henan Yuxuan were also present.
China Beef and Mutton Industry Conference is positioned with high starting point planning creativity, high-standard industry exchanges, high-efficiency promotion of industry development, and high-intensity social focus. It has become the first professional platform in China that specializes in the comprehensive docking of the production, supply, sales and use of the beef and mutton industry. After the accumulation of previous industrial conferences, it has developed into an industry event with strong influence.
In 2014, China's beef and mutton industry entered a period of rapid development, with product processing, brand building, channel channels, product forms, etc. showing rapid changes. It is urgently needed to provide beef and mutton enterprises with opportunities for brand display and exchange and cooperation. Against this background, the China Beef and Mutton Industry Conference hosted by China Food News Agency came into being.
China Beef and Mutton and frozen and conditioned food exhibition, China Beef and Mutton Industry Development Summit Forum, Inner Mongolia Beef and Mutton Bank-Enterprise Matching Meeting, Industry Award Ceremony... A series of activities held by previous conferences have promoted the effective docking of all links such as beef and mutton industry breeding, slaughtering and processing, and circulation, and promoted the rapid development of the industry towards scale, branding, centralization and deepening, and received widespread attention and praise from the industry.
[Big Up Release]
China Beef and Mutton Industry Alliance was officially established
July 10, at the same time the opening ceremony of the 4th China Beef and Mutton Industry Conference, the China Beef and Mutton Industry Alliance was officially unveiled. Liu Zhaobin, former chief engineer of the General Administration of Quality Supervision, Inspection and Quarantine, Huang Guosheng, president of China Food News Agency, Mu Peilong, vice chairman of China Beef and Mutton Industry Alliance, Wang Feng, chairman of Henan Yuxuan Food Co., Ltd. and other relevant leaders attended the unveiling ceremony.
In recent years, with the steady increase in per capita consumption level, the total consumption of beef and mutton in China has risen rapidly. However, due to the late start of the industry and poor foundation, compared with developed countries in the animal husbandry industry, problems such as lack of standards, low mechanization, low concentration and small scale in my country's beef and mutton industry have become increasingly prominent.
In view of this, under the supervision and guidance of the China Food Industry Association, the Import and Export Food Safety Bureau of the General Administration of Quality Supervision, Inspection and Quarantine and other departments, led by China Food News Agency, and jointly initiated by Henan Yuxuan Food Co., Ltd., Henan Fengrui Food Co., Ltd., Henan Mengyang Food Co., Ltd., Henan Niuyang Food Co., Ltd., Henan Niuyang Food Co., Ltd., and Henan Niuyang Food Co., Ltd. to establish the China Beef and Mutton Industry Alliance, aiming to promote the transformation and upgrading of the beef and mutton industry.
It is reported that the alliance will actively carry out business work related to the beef and mutton industry, serve as a good communication bridge between the government and enterprises, promote the formulation and improvement of product standards in the beef and mutton industry, strengthen interaction and mutual assistance between enterprises, and strive to realize the transformation from a big cattle and sheep country to a strong cattle and sheep country as soon as possible.
[Upgrade and efficiency enhancement]
Professional manufacturers have appeared in groups, and the production, supply and marketing are fully connected with
China Beef and Mutton Industry Conference has built a professional platform to find good buyers for China's good cattle and sheep, so that China's good cattle and sheep can sell good prices. Based on the previous three sessions, this conference continued the three major characteristics of "national, professional and effective", showing that beef and mutton industry production and supporting enterprises from all over the country are the main body, and the entire upstream and downstream industrial chains of the industry are connected, covering a wide range of areas.
At the exhibition site, Dongfang Wanqi, Grassland Xingfa, Da Manor, Yisai, Mengdu, Mengyang, Aufili, Hongfa, Darain... well-known beef and mutton production companies from all over the country gathered together, using their own unique skills and "competing for business flow" with their own strong products.
In addition, beef and mutton processing and supporting equipment companies including Yilaiyi, Chaves, Duomai, Huizexin, Lingchuang Machinery, Dajiang Machinery, etc. also came to this conference to exhibit their most front-end equipment.
China Refrigerated Refrigerated Food Dealers Association and thousands of senior professional beef and mutton traders and distributors from all over the country also gathered in Chifeng to select products and discuss cooperation. The conference truly realized the full industrial chain connection between the production, supply and marketing of the beef and mutton industry.
At the same time, in order to set an industry benchmark and jointly promote industrial development, the organizer of the 4th China Beef and Mutton Industry Conference launched a selection of multiple awards such as China Taurus and Golden Sheep. Since the event started in April, after multiple evaluations and online voting, the annual innovative product enterprise, the annual outstanding entrepreneur, the growth star enterprise, the Golden Sheep Award, the Golden Bull Award and other awards were finally produced. The list of winners was grandly announced at the 4th China Beef and Mutton Industry Conference Awards Gala on July 10. More than 40 companies and individuals won the award and won the grand prize.
