Everyone is a product manager [Qidian Academy], and BAT practical product director will take you to learn products and operations. The clouds think of clothes and flowers think of appearance, and the spring breeze blows on the threshold and the dew is thick. Spring has come and g

Everyone is a product manager [Qidian Academy], and BAT practical product director will take you to learn products and operations.

Clouds think about clothes and flowers think about face, and the spring breeze blows on the threshold and the dew is thick. Spring has come and gone, and this year's recruitment season kicks off after the New Year with lightning speed. As the saying goes, gold, three, silver and four, there are many resignations in spring, and the pitfalls are extremely rich. Why don’t you seize this opportunity quickly? Devote to the surging job hunting trend. However, the editor believes that there is no need to be too superstitious about the so-called recruitment boom. If there are many positions, there will naturally be more people applying for the job, and the competition will definitely be high. I am not questioning my competitiveness, but I do not like to queue up, follow the crowd, and I do not like to participate in meaningless recruitment that is selected from one in a hundred.

There will be killings in the world, and the economy will not be vacant in the talent market, and recruitment will not be interrupted. On the contrary, I think the quality of the position after April will be relatively higher, because looking for people at this time means that the company is indeed short of people, and the company will not blindly recruit. Therefore, job seekers should combine their actual situation and the situation of their company, such as working years to make up an integer number of years, and some companies will only pay bonuses in the middle of the year. Of course, you can also use this peak season to see the spring flowers blooming outside. I never quit, but I have only found one job and have interviewed countless times. As long as I am willing, as long as my salary is not too much. Hehe, I can usually get an offer. Here I will summarize the experience of interviewing product managers over the years and put forward foolish opinions for reference for children's shoes who accidentally want to invest in products.

find the correct positioning, and put it in the wrong place, it means that the junk

The hot product managers have different abilities, even varying, and some are not even in the category of product practitioners. Corporate recruitment also requires product managers of different levels. The first step is to find your position, whether it is a product specialist who is less than 1 year, a product manager who is about 3 years, or a senior product manager who is more than 5 years. The application skills are different at each stage. Please describe product managers of different levels. This is really one of the high-frequency questions in interviews. Then you will ask which level you belong to.

(I) Senior Product Manager

Let’s talk about it from high to high. Senior Product Manager has countless products, deep internal skills, higher IQ and EQ than ordinary people. He manages the team internally, and has an external insight into the market. He despises the basic skills of the product (demand, prototype, project management and other skills). The details of the product are already exported by industry influence and ideas.

Application Tips: No skills are needed. At the level of deputy master, apart from his ability to show off, he cannot copy it for a year or two. This article does not describe in detail

(II) Ordinary product manager

has several projects, which can be responsible for the design of submodules of ordinary products or larger products, can implement products and have a certain number of users. Be able to keenly discover product shortcomings and how to make up for products, and be able to maintain positive and benign interactions with R&D and designers.

Application skills: Look at the ape dung. (Come and complain about me. It’s hard to have a suitable choice for two-way choice, so look at the ape dung)

application preparation:

1. Be sure to prepare a complete product project from beginning to end, and memorize it like a stream. When expounding, it can be expressed by STAR rules.

1. Be sure to think about the difficulties and points in the process of this project, and then express how you solved the problem.
2. cannot just describe the project. It must explain your role, position and actions, as well as management details, and the results of data improvement. Summary of the completion of the project: your own experience and the shortcomings of the project.

This is almost a must-try question!

Coping with the problem:

Please describe the product project you think is the most successful. Then Pili Pao asks you about the various difficulties and gains in the project, and will definitely ask if you are responsible for the project alone or whether you are alone. You can do it yourself. I usually answer that I will lead the promotion alone.

off-topic, the most awesome interviewer I have ever interviewed is the interviewer who never asks questions, the VP of a well-known third-party payment company. He kept smiling, kind and kind, and said only one sentence, "If you have anything to say, just say it." I was confused at that time.

2. Be sure to prepare the main indicator data of the product you are responsible for!

The number of registered users and paid users is no problem. The web page is familiar with the pv, uv, and bounce rates. Those who do payment must be familiar with the revenue overview, new paid users, paid user flow, ROI, conversion rate, etc. Apps naturally need to monitor user numbers, core functions, conversion rate, and usage time. A more advanced one can tell the user characteristics and user life cycle monitoring.

Coping with the problem:

1. Please describe how your company evaluates the work of a product manager.
2. describes what changes have occurred in your product after you have made new functions.

off topic. The most popular education app I have interviewed, and the product director asked about a total of 106 data items. He can tell from the 90 data I can answer that there are 57 data I made up. There are also mountains and mountains high. Once your logical loopholes are exposed, then prepare for the next one.

3. Be sure to prepare the methodology you have summarized after so many years of making products. There are about 7 interviewers who will ask:

1. Please describe the products you have made in the past few years. What is the biggest gain?
2. Please describe your method system for analyzing your needs.

If you are interested in the first question, you can contact me privately to communicate with me. The second question, if you can't answer it, you should carefully check whether you have been making products in the past few years. If you cram for the moment, you can Baidu "demand management"

4. Please have a unique view of the industry you are in

00 are too busy and have no time to read the news. On the way to the interview, do you also Baidu the new trends in the industry?

5. Other questions:

(1) Please give a simple self-introduction [Must exam]

Please don’t introduce yourself like you enter university. "My name is ***. How old is this year? I am from ***. I graduated from ***. ** major and have sex with you." I think this kind of self-introduction is so low. Can you be more professional? The interviewer is not blind. It is written on your resume. Do you still need your introduction?

Attractive things like "I started entering the Internet industry in 2008. The entry-level product manager was in a certain company in 2010. Now he is responsible for any products in a certain company. My work advantage is what kind of work advantages." Remember to show your highlights all the time.

(2) Please explain the reason for your resignation [Must Test]

I think this problem is very garbage. Why do I resign? Because the company is not good and the salary is not high, what should I do if I don’t leave? But don't complain about the original company and team in the actual interview. First of all, you have to express your recognition of the original company and then make some achievements in the original company, but you have to leave for some reasons, such as it is difficult to break through in the original company, such as talking about your career plan, and try to get off the ground.

(3) Please describe the reason for you to be a product manager [Occasional exam]

Please refer to the following article. Recommendations for junior product managers

(4) Please describe your career plan [High frequency]

This problem is too difficult. Next time, we will break down

(3) Product specialist

can design functions or modules, complete ordinary-level documents and prototypes, and clearly communicate the definition and process of functions to R&D and designers. There are many traditional industries who have lower salaries and transferred to careers, as well as fresh graduates.

Application skills: depends on luck (insufficient experience, no competitiveness, depends on luck)

Interview preparation:

1. Fresh graduate: describe an Internet project or internship project you participated in at university. If it is an internship, it fully shows that you have just entered the industry. Your own role is mainly to assist product managers in collecting needs, drawing prototypes, and research and development, and to emphasize your learning and summary ability. If the university has its own project, you can also describe your project according to STAR. If there are no two, then be realistic. Emphasize that you are a vibrant and passionate graduate who can quickly learn, integrate into the environment, and master basic product tools.

2. Change your career: Do more homework. It’s okay to talk about past work. I’m not very good at this and have never experienced it.

Coping with the problem:

Why do you think you are suitable for being a product manager [Must exam]

Reject the following answer:

1. Product salary is high [fool answer]
2. "The product manager seems to be very popular now, and it is discussed everywhere, and it feels very powerful."
3. "I found that the position of product manager is very demanding during the process of looking for a job, so it is easier to find a job."

Correct answer:

Correct answer:

Refer to Teacher Li Sen's method, the following three points are not the original

(1) to propose standards:

I think a qualified product manager needs to have four most important abilities: control, influence, innovation and learning

(2) to match standards:

Combining past work experience, specific examples, student activities and other experiences, use STAR, that is, situation

(3) plus points

For example, with a certain technical foundation, you can communicate well with programmers, such as your own learning ability, and have strong communication skills.

Final suggestions:

1. Put the most precious time and resources on the rarest resources

Time is precious, especially for those who are on the job. Taking leave is difficult. You must use the limited opportunity to take leave in a company that you really want to go to. It is best to conduct research in the early stage, otherwise if you go to a company that is not sincere in finding people, you will waste your chances. There are often things that can be tried, work and wait for hours in the aisle, and ask irrelevant questions.

2. If you are asked to submit a prototype or write a report on their product experience, be cautious!

First I think it is too superficial to judge a product manager's ability through prototype and interface experience

2 Second, the recruitment initiative is in the company. You usually charge for a picture. Why do I spend my energy and time to help your product find faults? In the end, I don't have to ask me

3 Third, even if the interview is very good, people will recruit you, and you also like this company very much. Finally, you assign an assignment and feel that you can enter the company after you finish it. Then you are very wrong. This is a delaying strategy, and the initiative is still in his hands. So I have always politely rejected such things, showing that I recognize your company very much and hope to join, but recruitment is two-way. If you don’t want me, I can understand and accept it, but letting me be your consultant for free is unreasonable.

3. Interview skills are of no use, and practicing product internal strength is the king!

The interviewer has more experience than you, and can definitely judge whether a product manager's ability meets their requirements. has made a lot of interview preparations and can only deal with interview issues. Only by constantly trying and errors through actual work, constantly accumulating experience, constantly summarizing, and constantly learning from excellent and awesome product managers can we truly improve product internal strength. Therefore, dear, stable product work and experience, having a product from 0 to 1 as a business card is more important than any skill!

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