Huarong mustard greens are the tributes of Qianlong's imperial meals.
According to "Dragon Walking Sky•Qianlong and Jiangnan", the emperor and Riqing went from Wuling to Huarong Road to Xijialing, Huarong County, and occasionally saw a peasant woman picking up a can. The emperor asked him and Mei's wife from Lingzhuang sent her lunch to her husband. The emperor tried to observe the people's food, and the women opened the jar and sang the fragrance; when they tasted it, it tasted delicious, which was better than the precious food. The emperor asked, "What to eat?" The woman said, "Shuiying plum stalks are a snack for farmers." The emperor returned to the court and heard that the Empress Dowager was sick and annoyed by the young illness, so he ordered the Hunan governor to report that the plum stalks were circulating in Huarong. The disease of food was cured, so he became a tribute to the imperial meal.
The Huarong County Chronicle records that the county has planted mustard in the Wei and Jin Dynasties, and has a history of more than 1,500 years. Huarong is surrounded by the river and lakes. In history, floods occur frequently, and people often suffer from disasters and poor harvests. The hardworking Huarong people found that mustard greens can be eaten fresh and pickled and stored, which is a good vegetable to overcome disasters and wasteland, so mustard greens are constantly growing on the fertile soil of the county.
Huarong is the "hometown of mustard greens in China". In recent years, the county has insisted on giving priority to its advantages. Relying on the national geographical indication brand of " Huarong Mustard ", and in accordance with the principles of "government-led, market-led and enterprise (cooperatives, large households) main body", it has focused on building "Huarong Mustard" as an agricultural characteristic industry that enriches the people and strengthens the county, with remarkable results. In 2020, the county's mustard planting area reached 240,000 mu, and 42 mustard processing enterprises, including 3 provincial leading enterprises and 12 municipal leading enterprises. More than 130,000 mustard industry employees. The mustard series products are exported to Southeast Asia and some European and American countries, with a comprehensive output value of 8 billion yuan, effectively achieving the integrated development of production, processing and sales. Mustard greens have become increasingly a benefiting industry for the county to make a fortune and achieve a well-off society.
Green food can also create a happy life
In the golden autumn season, the sun shines brightly, the autumn wind brings coolness, the golden waves roll, the fragrance of rice is everywhere, refreshing. It is a different scene to be in Taihe Village, Sanfengsi Town, the county. The fertile fields here are full of green fields, and the fields are full of "tribute giants" with leaves of large and small, palm-fried fan-like leaves - mustard greens.
The "one season rice and two seasons mustard green" model planting base created in Hunan Honglu Mustard Green Specialty Industrial Park. From time to time, professional farmers check the sprinkler device under the water mist curtain to strictly control the planting temperature and humidity of local mustard greens. "Now, the transfer fee for my 12 acres of land is 500 yuan per acre, plus the annual salary of more than 30,000 yuan, my annual income has doubled, and my wife can finally take care of her grandson at home!" Zhou Youyi, a villager who checks the sprinkler every day, was filled with a sense of gain and happiness on her dark face! With his many years of experience in planting mustard greens, he became the administrator of the park three years ago. Not only did he carefully protect more than 800 acres of mustard green fields, but he also had to pay more than 300 villagers during busy farming. Zhou Youyi told reporters that over the past three years, his salary account book has been recorded in three thick books, and the numbers in the account book are all true portrayals of the development and growth of the industrial park and the happy life of the villagers.
"Zhangzhou mustard greens introduced in August, local mustard greens were sown in September, and local mustard greens were also completed when the Zhangzhou mustard greens were harvested in October." The person in charge of the park, who tasted the sweetness, introduced that the production cycle of Zhangzhou mustard greens was short and resistant to high temperatures, and it was seamlessly connected with the local mustard greens in autumn, winter and spring harvesting, and growth period in low temperature and cold winter, which effectively improved the production efficiency of the industrial park. At present, the park has transferred 830 mu of land and fully promoted the "one rice and two mustard" production model. It has achieved an annual yield of 600 kilograms of rice and 10,000 kilograms of mustard greens, with an average output value of nearly 8,000 yuan and a net profit far exceeding 3,000 yuan.
Mustard greens are a specialty of Huarong and are rich in silted plains where the Yangtze River meets Dongting Lake. The soil here is fertile, good farming, original ecology and no pollution, subtropical monsoon climate, large temperature difference in all seasons, and the growth of mustard greens does not require pesticides during low temperature and cold winter seasons, so mustard greens have become the most suitable green food for planting and development in the county. At present, of the county's mustard planting area, 180,000 mu have passed the pollution-free origin certification, and 60,000 mu have passed the green food certification .
Mustard greens have a crisp and tender texture, slightly spicy taste, and are rich in trace elements such as vitamin A, vitamin C, selenium, and calcium. After pickling, the color is pale yellow, slightly sour and refreshing, and it will promote salivation and appetizing.The lactic acid bacteria fermentation technology jointly developed with Chinese Academy of Agricultural Sciences has stimulated the rich active lactic acid bacteria of mustard greens, with more than 600 million lactic acid bacteria per milligram of mustard greens. The county's original secondary fermentation process effectively ensures the nutrition of mustard greens. The rigorous three-piping method extends the shelf life of the mustard green series products. Finally, the quality and safety of the mustard green series products are ensured through strict three major testing systems. Today, more than 130,000 people in the county are engaged in the mustard green industry, and this green food industry has created a visible and tangible happy life for the people of the county.
The fields can also "bear" fruits
With the development of the mustard industry, more and more large-scale mustard growers, and the area of planting is getting bigger and bigger. So how to ensure the benefits of mustard planting? How to develop and produce more and better mustard greens series products? How to develop a broader and larger mustard green product market? With these questions in mind, the reporter found the answer in the county's mustard green industrial park.
"We have established a standardized vegetable planting base with more than 28,000 acres and radiating more than 8,000 farmers. We have developed two series of products: healthy seasonings, side dishes and healthy vegetable snacks. Online and offline sales have reached 110 million yuan." Shan Ping, the head of Hunan Kaikoushuang Food Co., Ltd., proudly said that relying on the local full-chain industrialization system such as production, processing, transportation, and marketing, Huarong mustard greens implement the order-based production model of "base + enterprise + cooperative + farmers". Seven provincial and municipal leading enterprises, including Caiqi Vegetable Industry, Honglu Food, Xiangmantian, Kaikoushuang, etc., have signed guaranteed mustard green purchase agreements with various cooperatives and large growers. This made everyone take the "peace of mind" to grow mustard greens with all their might, effectively ensuring the supply of raw materials for the scientific development of the county's mustard green industry.
In order to promote the development of mustard green industry clusters and promote enterprise transformation and upgrading, the local government invested 1.08 billion yuan and began to build the Huarong mustard green processing industrial park in Sanfengsi Town . The park covers a total area of 1,000 mu, and is planned and designed with production functional areas, IoT functional areas, science and technology research and development areas, pollution control areas and other functional areas. As of 2020, the county's mustard planting area reached 240,000 mu, and 42 mustard processing enterprises, including 3 provincial leading enterprises and 12 municipal leading enterprises. The mustard industry employees exceeded 130,000. Mustard green products were sold to some countries in Southeast Asia and Europe and the United States, with a comprehensive output value of 8 billion yuan.
In 2019, Huarong mustard greens were evaluated by the National Agricultural Products Regional Public Brand Value Evaluation Center for 1.906 billion yuan in brand value, and the market influence index reached 74.255%. In recent years, the mustard green series of products have been exhibited many times at the International Agricultural Products Fair, the Central Agricultural Expo, the Hong Kong Fair, the Shanghai Imported Commodity Expo, and other exhibitions. In 2019, the promotion meeting was successfully held at Changsha International Convention and Exhibition Center .
At present, "Huarong Mustard" is a national geographical indication protection product and a national geographical indication certification trademark. In 2016, "Huarong Mustard" was successfully selected as the "Top Ten Agricultural Brands of Hunan". In 2017, "Huarong Mustard" was named the "Top 100" public brand of regional agricultural products in the Ministry of Agriculture and Rural Affairs. Among the deep-processed products of Huarong mustard greens, there are 39 registered trademarks, of which "Zhuaqi" is a well-known trademark in China, and 9 of them, including "Kaokou Shuang" and "Huarong Road" are famous trademarks in Hunan Province. Sanfengsi Town was named "the first batch of ten agricultural characteristic towns in Hunan Province", and Caiqi Town was named "the first batch of national demonstration agricultural strong towns". In 2021, the county's mustard green industry was selected as a national industrial integration development demonstration park and a provincial industrial integration development demonstration park. In addition, the county has continuously increased its cooperation with the Chinese Academy of Agricultural Sciences and Hunan Agricultural University , and many of its existing scientific research achievements have been awarded or commended by superiors.
Small mustard greens can also make a big industry for enriching the people and strengthening the county
In order to make small mustard greens a big industry that enriches the people and strengthens the county, the county has innovatively established a regular section-level public institution with the county vegetable industry service center, which is dedicated to the development and services of the mustard greens industry, and with the "four-in-one" development idea of having a base, park, brand, and leading enterprises, it fully promotes the high-quality development of the mustard greens industry.
promotes regionalization of mustard green planting.The three advantageous industrial belts of mustard greens are gradually formed: 100,000 mu of mustard greens along the lake (Dongting Lake), 100,000 mu of rivers along the river ( Ouchihe , Huarong River ) and 40,000 mu of rivers along the river ( Yangtze River ), totaling 240,000 mu of mustard greens. In the past, due to poor irrigation and drainage channels and poor field roads, it caused many inconveniences to villagers' mechanical farming. The county actively strives for the city to do a good job in "high-standard farmland + industrial development", concentrates the project construction focus on the mustard industry, effectively promoting the development of the mustard industry in the county, effectively achieving a mustard planting area of 240,000 mu and a comprehensive output value of 8 billion yuan.
promotes the good seeds of mustard seeds. The county adheres to the strategy of "promoting vegetables through science and technology", organically integrates traditional production and modern technology, invests 1 million yuan in scientific research funds every year, and specializes in optimizing scientific research and development activities for the quality of "Huarong mustard green" varieties. At present, a mustard seed breeding base is built in Chiqi Town, and an in-depth purification, revitalization and upgrading project is carried out for Huarong mustard seeds to provide the whole county with excellent mustard seeds to ensure the steady improvement of mustard quality and yield.
promotes the standardization of mustard green production and processing. The county has formulated standard documents such as "Technical Regulations on the Breeding of Huarong Mustard Variety", "Technical Regulations on the Cultivation of Huarong Mustard Growth", and "Technical Regulations on the Pickling of Huarong Mustard Growth", guiding and supervising farmers, cooperatives and enterprises to produce according to the procedures, achieving full records of the production process and traceability of product quality, becoming a local standard for food safety in Hunan Province. At the same time, build a standardized base for mustard greens. The roads are built and hardened according to local conditions. There is a high-standard main road for every thousand mu and a cement mechanized road for every hundred mu; the ditches (channels) are connected to ensure that the ditches are hardened to 100% and the drought-resistant drainage facilities are complete; the ground fertilizer is cultivated, and the soil organic matter content reaches more than 35‰ by increasing the application of organic fertilizer, and achieve stable and high yields; the fields are continuous, that is, concentrated and green planting, and the installation of a frequency-vibration solar insecticidal lamp for every 50 mu, improve biological and physical pest control facilities.
promotes clustering of mustard green processing. The county invested 1.08 billion yuan to plan 1,000 acres of land in Sanfeng Industrial Park to build a mustard green industrial park integrating processing, warehousing, trading, logistics and exhibition. At present, the construction of a 100,000 square meter factory building and a 40,000 square meter comprehensive building has been completed. Dongting Mingzhu and Kaikoushuang Food, a high-quality mustard processing enterprise with a total investment of 270 million yuan, has been officially put into production in January this year. Areas A and C, which have an investment of 400 million yuan, will first invest in October 2020 and then optimize construction according to the process flow design and construction model. It is expected that civil engineering projects will be completed by the end of September this year. Hunan Caiqi Vegetable Industry and Haiba Food have signed a contract to settle in and will be renovated before the end of the year. At the same time, nearly 300 million yuan is invested to build three centralized pickling areas, namely Chiqi, Xinhe and Sanfeng, to solve the problem of lack of decentralized pickling technology and full-process monitoring. "By 2025, the total output value of the mustard green industry in the county will reach 12 billion yuan, and strive to go public and one enterprise to become a national leading enterprise; there are 10 enterprises entering the mustard green industrial park. We will strive to build the Huarong mustard green industrial park into a landmark food processing park with high industrial agglomeration, strong radiation and driving force, and good economic benefits, and build the "Huarong mustard green" into a well-known and internationally renowned agricultural brand." The county has many measures and is full of confidence in the high-quality leapfrog development of the Huarong mustard green industry!
Yueyang Daily All-Media Reporter: Li Meijun
