If boys wearing Semir and American men are considered trendy, then girls wearing Vero Moda are truly white and rich.
I just didn’t expect that more than 10 years have passed, and almost all the brands I liked at that time have been silent, but VERO MODA’s popularity is still so high.
Vero Moda, a representative of trends, a must-have for every shopping mall. Many girls aged 30-35 have to visit brand fashion stores. However, the modernity created by Vero Moda is being broken by reality, and the quality has repeatedly caused consumer complaints. Now More and more disliked.
Is this Danish brand born in 1987 now entering its twilight years?
quality is not worthy of real
A skirt costs about 800 yuan and a top costs about 500 yuan. For many working-class people, the price is indeed not cheap, but if such a price can be exchanged for good quality, it is not bad. However, the quality of this international brand of clothing has become increasingly inferior products in the eyes of many girls in recent years.
In March this year, CC News reported Jiangsu Provincial Market Supervision Administration conducted supervision and random inspections on winter supplies such as down jackets, down quilts, scarves, cotton jackets, shangsu and cashmere sweaters.
results found: Among the 350 batches inspected, a total of 43 batches were found to be unqualified, with a failure rate of 12.3%. Products of many well-known brands were judged as unqualified during supervision and random inspections.
Among them is the "VERO MODA" brand cotton jacket, which has unqualified fiber content.
No quality problems, no return of goods within 7 days
A friend of mine Ms. Chen looked at a white sweater at the VERO MODA Zhengjia Plaza store. After paying with a credit card, she found that the clothes cost 549 yuan, which shocked her very much. .
"At that time, the clothes and hats were hung together. When choosing, the price of the hat was mistakenly taken as the price of the clothes." Ms. Chen said that when she checked out, the cashier did not remind her consumption amount and directly swiped her credit card. Considering that the price exceeded expectations too much, Ms. Chen immediately requested a return, but was rejected by the store.
On the same day, Ms. Chen asked the staff of Zhengjia Plaza to coordinate and solve the problem, but the staff of the mall failed to coordinate successfully. The store believes that the tag of the clothes has a clear price and no quality problems, so they do not accept returns.
Moreover, the products purchased by Ms. Chen are not discounted products, and they are not members, and they are not redeemed with points. "My conditions are not in the scope of non-return products, so I don't understand why I cannot return them."
"Seven-day no-reason return", the legal basis is derived from Article 24 of the " Consumer Rights Protection Law ". mainly regulates that the goods or services provided by the operator do not meet the quality requirements, and consumers may in accordance with national regulations. , the parties agree to return the goods, or require the operator to fulfill their obligations such as replacement and repair . If there are no corresponding national regulations and no agreement between the parties, consumers can return the goods within seven days from the date of receipt of the goods.
Why do foreign brands treat consumers like this?
VERO MODA is one of the four famous brands owned by Danish BESTSELLER, a famous European fashion company.
VERO MODA has many designers, and they are located in Paris, Milan , London, and Copenhagen , which makes VERO MODA always at the forefront of European fashion. VERO MODA is one of the well-known brands under the Danish international fashion company BESTSELLER Group . In 2001, VERO MODA entered the Chinese market, aimed at professional casual wear for women aged 25-35.
Today, VERO MODA's sales network is spread across 45 countries around the world, with 650 large-scale stores and currently has more than 350 stores in major cities in China.
is so large that it is obvious that they have made money in China! But the quality has not kept up with the needs of Chinese consumers and does not pay attention to the quality in China!
On the one hand, it is the deep-rooted contempt of China by Westerners in their bones.The subtext is that you are not worthy of us to provide high-quality services and first-class services. As a result, such incidents emerge one after another.
On the one hand, it is a blind admiration for Western brands that are deeply rooted in the bones of Chinese people. They are willing to know that they are bullied. Even if you resist or resist, there will be heavy thunder and little rain, which is easy to forgive and tolerate. Those brands that discriminate against us cannot get any pain and cannot grow a memory.
So, foreign brands caused accidents one after another, and the Chinese market was forgiven one after another. In the end, it will not affect these brands to continue to make a lot of money in China, nor will it affect some Chinese people's continued pride in consuming these brands.
The Chinese market has given VERO MODA the opportunity to grow and grow, and also given it the eyes to supervise. Such a inferior brand with low cost performance will eventually be eliminated from the Chinese market.
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