Observe the general trend and observe the overall situation. In the new development pattern of the country, what is before Chinese dairy companies is not only the development opportunities of the enterprises, but also the great opportunities of the times.
From July 26th to 30th, the second China International Consumer Goods Expo with the theme of "Sharing Open Opportunities and Creating a Better Life" was successfully held in Haikou City, Hainan. As my country's first national-level exhibition with the theme of consumer products, this year's Consumer Expo brings together high-quality consumer goods resources at home and abroad. There are more than 700 exhibiting companies and more than 2,800 exhibiting products. High-end products are gathered, new products are constantly emerging, and the exhibition is exciting. Among all the outstanding enterprises, Ausnutria, a representative enterprise of internationalization of Chinese dairy enterprises, made its debut, attracting all attention.
Picture: Ausnutria Consumer Expo Booth
From CIIE to Consumer Expo
Behind Ausnutria’s 4th and First Time
For a long time, market resources have been China’s development advantage, and China’s consumption scale and development potential are huge. At the same time, in the context of frequent epidemics, difficult economic conditions, and complex international situations, the vitality and resilience of China's consumer market have become prominent. Under this circumstance, the successful holding of the second Consumer Expo is of great significance.
welcomes customers from all over the world and seeks benefits from all over the world. It demonstrates its strength and seeks a win-win situation. If you think about it carefully, the purpose of the Consumer Expo is to provide a global consumer quality display and trading platform. , a national-level global exhibition that will be launched in 2021 in the post-epidemic era, is actually the same as the import exhibition that started in 2018 and has been held for 4 consecutive years. The purpose of the expo is highly consistent, "sharing development opportunities with the world". Behind it is not only China's pace of opening up, but also opportunities for global brands to pursue the Chinese market.
Therefore, such an international exhibition, is undoubtedly a good opportunity for highly international Chinese companies like Ausnutria.
As an old friend of the CIIE, Ausnutria has been working with it to share development opportunities since the first CIIE in 2018, with a global vision and global resources to intensively cultivate the Chinese market and integrate into the global market. From the "Four Entries" CIIE to this time joining hands with the Consumer Expo to start a new story, only by sharing the same frequency can we resonate and can we achieve great results through collaboration. China's further expansion of opening up has always brought strong attraction and strong influence to Ausnutria. Bring motivation.
Picture: Wu Shaohong, executive director of AoYo, shared at the Consumer Expo
On the one hand, national self-confidence creates corporate self-confidence, AoYo has been actively participating in national opening-up events to keep up with the country's pace and grasp The trend of the times is to deepen its own international development route, and its excellent strategic vision and firm strategic determination are highlighted; On the other hand, the power of the platform achieves the power of development. With the influence of the exhibition, Ausnutria's brand awareness and international influence continue to increase At the same time, ’s international layout results have been continuously demonstrated, using Ausnutria’s ideas to tell the story of Chinese dairy companies.
Of course, frequently appearing in high-standard and high-demand national conferences, "competing on the same stage" and "showing off one's style" with many outstanding companies around the world, is not the country's high recognition and support for Ausnutria's strength.
12 major brands gather together
The strength of the golden ten-year development strategy
"Global nutrition, care for growth", a new stage, blooming new excitement.
For the “first show” at the Consumer Expo, AoYo attaches great importance to everything from exhibition hall design to product display.It is reported that for this exhibition, Ausnutria not only adopted a sustainable low-carbon booth design in the exhibition hall design, made full use of environmentally friendly materials, and took practical actions to support the national "double carbon" goal; also fully cooperated with its subsidiaries Kabriate and Haipu Noka 1897, Youlan, Nengliduo, Nutrition Care 12 major brands including , Aiden, Jinqi Bio, Aozi, Chuncui, Sovla, Helixu, and Aoyou Gene made their grand debut. has achieved outstanding internationalization results and demonstrated its global strength.
Among them, it is worth mentioning that, on the one hand, Aoyou’s ace brand goat milk powder category leader Kabrita, super high-end milk powder representative brands Haipu Nokai 1897 and Nengliduo are based on the existing market precipitation. and brand reputation, attracted the attention of many visitors and was unparalleled in the limelight.
On the other hand, although it has only been a few months since we participated in the fourth CIIE in November last year, at this Consumer Expo, Ausnutria has exhibited 10 eye-catching products. New products, both efficient and "hard-core", fully reflect the "high, new, special and excellent" characteristics of this Consumer Expo.
Picture: Aoyou new product release
For example, with its unique "Five Optimal Growth Formula", Jia, which comprehensively meets the nutritional needs of children from the five aspects of "optimal thinking, optimal physique, optimal protection, optimal absorption and optimal vision" Beate Xiangyang children's goat milk powder; won the first A2 in the Netherlands Beta-casein + OPO patented formula, Aoyou's first A2 milk-based infant formula - Haipu Nokai 1897 Xizhi; uses New Zealand's natural and rare grass-fed milk, and has passed the strict certification of New Zealand's AsureQuality grass-fed standards. Newly upgraded Nuliduo Aiyu; There is also Aoyou’s new nutritional product brand , which is more suitable for Chinese people, including Aiysen “Smart Care” DHA, Aiysen “Yuanli” lactoferrin, Aiysen “Yichang”, and “Yuanqi” probiotics ; Suvla lactase-modified milk powder, NC "stomach nourishing powder" enhanced version - "Sofuwei"... and other products with high appearance value and high scientific research content.
In addition, from "hard-core" new products to "hard-core" new technologies, at the new product launch conference at the Consumer Expo, Ausnutria also launched the Ausnutria Gene Child Growth Intelligent Service. Through genetic technology and intelligence The combination of big data allows parents to objectively understand their children's growth status and obtain personalized growth solutions for their children. It is understood that the Ausnutria gene was developed by Ausnutria, the smart medical company Changjia Intelligence, and the Hospital Affiliated to China Medical University. It took 2 years to complete and covers nearly a hundred aspects such as height, allergies, personality, digestion and absorption, immunity, vision, sleep, etc. A testing project can conduct a comprehensive health assessment of the child.
There is no doubt that this is a unique exhibition for Ausnutria. So far, from products to services, Ausnutria has established a full-life nutritional care system covering infant milk powder, health food, special medical food, personalized nutritional products and services.
"Let the storm rise and sit firmly on the Diaoyutai." 2022 is the last year of the second phase (2019-2022) of Ausnutria's golden ten-year development strategy, but it has already made forward-looking layout and preparations for the comprehensive development of the third phase (2023-2025). The cornerstone of development, adheres to the sustainable development policy of "better nutrition", "better life" and "better environment" and continues to sprint towards its vision of "becoming a globally trusted formula milk powder and nutritional health company". responds to the uncertainty of the external environment with the stability of its own development, and overcomes the uncertainty of the market with strategic certainty.
Picture: Ausnutria’s three-step strategy for the golden decade
From China to the world
The mission of the times for Chinese dairy companies
Plan according to the situation, move in response to the situation, and follow the trend.
In fact, whether it is participating in the Consumer Expo this time or continuing to participate in the China International Import Expo, tracing the history of Ausnutria over the past 19 years, behind the forward-looking layout, outstanding vision, and rapid development, we can get a glimpse of a company that has integrated its development strategy into the country. development strategy, find its own positioning in the direction of the country and the times, seize market opportunities, lay a solid foundation for development, and constantly break new ground.
Facts have proved that the success of every enterprise has its traces.
In 2003, Ausnutria was established, positioning itself to build a high-end infant milk powder brand;
In 2011, Ausnutria acquired the Dutch century-old dairy company Hepnoka Group, and successively introduced Kabrita and Hepnoka 1897 to China;
201 In 4 years, Ausnutria started the construction of Pluto factory and Hector factory in the Netherlands, and acquired Farmel Dairy in the Netherlands;
In 2015, Ausnutria proposed a "golden decade" development strategy, focusing on formula milk powder and nutrition and health;
In 2016, Ausnutria acquired Australia's professional high-end nutrition company Brand Nutrition Care, enters nutritional supplements market;
and Westland, New Zealand’s second largest dairy company Establishing a joint venture factory to achieve strategic layout in the world's three major golden milk source areas;
In 2017, Ausnutria acquired the Australian ADP milk powder factory and Ozfarm Company to increase its strategic layout in Australia;
In 2019, Ausnutria took a stake in Fenghua Biotechnology and fully acquired Australia's Aunulife, expanding its nutritional products business into the field of probiotics;
In 2022, Yili became the controlling shareholder of Ausnutria, launching a comprehensive synergy.
……
Today, Ausnutria has become a comprehensive high-end nutritional food enterprise with 9 factories around the world and product marketing in more than 60 countries and regions. From China to the world, corresponding to Ausnutria's vigorous efforts to increase its overseas layout and go global, is the national "Belt and Road" initiative launched in 2013, which is the country's support for the overseas layout of dairy companies; From infant formula to nutrition Health, accompanied by Ausnutria’s clear development strategy and vigorous increase in nutritional products, is the “Healthy China 2030” plan of the State Council in 2016, which is an upgrade of the Chinese consumer market.
Ausnutria is undoubtedly an outstanding respondent to the country and the times. While responding personally, it continues to demonstrate the mission and responsibility of Chinese dairy companies and promotes China's dairy industry to stand in the world.
Pay attention to the Consumer Expo, and pay attention to Ausnutria! This is an international stage that belongs to Ausnutria.
Picture: Aoyou Consumer Expo Exhibition Hall
Under the new pattern of dual circulation at home and abroad, China’s expansion of opening up continues, Aoyou’s The process of globalization is also continuing. As Wu Shaohong, executive director of Ausnutria, said, "Ausnutria will also actively use Hainan as an open international platform to further explore domestic and international markets, better go global, and build a 'Healthy China'" , Contribute to a better life for mankind”
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