Recently, the Shandong Provincial Department of Culture and Tourism announced the first batch of provincial night culture and tourism consumption clusters, and Weifang Taihua City was successfully selected. Weifang Taihua City is composed of Century Taihua Plaza, Xintiandi Plaza, Holiday Plaza, Kuiwen Pavilion, Internet celebrity snacks Zhongxing Street, Nanxiahe Commercial Street, and Yeweifang Cultural Street. It has a popular science zoo, a giant screen cinema, themed There are more than 100 specialty stores such as KTV, video arcade, children's experience center, and bars. The business district covers all life consumption categories such as star hotels, express hotels, 5A office buildings, apartments, shopping malls, supermarkets, and home appliance stores. Currently, there are 866 merchants, including 453 professional cultural and tourism businesses. Among them, cultural merchants that provide nighttime cultural tourism products and services account for 100% of the cultural merchants in Weifang Taihua City. It is built next to the river and has natural environmental advantages. It relies on the commercial and cultural area from Kuiwenmen to Yaxingqiao section of Bailang River to create an exclusive night landscape zone for the business district. Kuixing Tower, especially rebuilt around Kuiwen Gate, has effectively enhanced the cultural heritage of the Taihua area on the basis of inheriting and promoting the traditional culture of Weifang region. With the help of the "Kui Xiaoxing" original cultural tourism IP designed by Kuixinglou and a series of characteristic cultural and creative products developed from it, they have become the featured products of Weifang regional cultural tourism. At present, more than 100 traditional cultural activities, represented by study and experience, have been planned on the basis of Kuixing Tower, leaving an important cultural imprint in the minds of the people of Weifang.
In recent years, the Kuiwen District Culture and Tourism Bureau of Weifang City has taken the prosperity of the night economy as its overall goal, taken the cultural tourism industry as the focus of transformation, upgrading, and innovative development, and used the construction of key projects as a breakthrough to promote the cultural tourism industry and night-time tourism in the district. The economy has improved quality and efficiency, integrated development, and achieved good results.
First, cultivate high-quality night shopping districts. Taking advantage of the situation and local conditions, we will use key areas such as the district's business district, tourism, leisure and shopping blocks, cultural, sports and entertainment functional areas to create a landmark nighttime leisure shopping area. Appropriately extend the business district's business hours, give full play to the advantages of Weifang Taihua City's commercial district, tourism, leisure and shopping district, and build a commercial pattern of "one body and two wings", "three streets and four lanes" and "ten main stores" with Taihua Xintiandi as the center. build It integrates "food, accommodation, travel, shopping and entertainment" and other tourism elements into a fashion city, a happy city, a city that never sleeps, and a festival city, and strives to form a high-profile Taihua business district and financial street area, with Xinhua Road, Wanda, Ginza and other business districts developing in response. good situation. Optimize nighttime public transportation services. According to consumption characteristics and seasons, optimize bus lines around major commercial districts and scenic spots, increase nighttime shifts, and extend service hours.
The second is to create a night tourism and leisure gathering area. Give full play to the tourism and leisure advantages of the two 4A-level tourist attractions Jinbao Paradise and Jinquan Temple in the jurisdiction, and explore the connection with the 1532 Cultural Industrial Park in the southern area to create a night tourism and leisure gathering area. Encourage parks and scenic spots to take advantage of festivals, holidays and the summer July-September summer season to appropriately extend business hours, improve night lighting and other infrastructure, plan and introduce light shows, and carry out special performances, fish fishing, watermelon eating contests, etc. that are people-friendly and enjoyable. night tourism and leisure activities to create a night tourism and leisure highland.
The third is to develop a check-in place for night-time catering consumption. Combined with the industrial transformation and upgrading of the city, we will build Kuiwenmen Food Culture City, Taihua City Zhongxing Commercial Street, Wanda Golden Street and other special food and commercial streets, and introduce Starbucks, Pizza Hut, Haidilao, and Hutaoli Music Tavern in various business districts and key shopping venues. Waiting for a high-end meal Beverage brands, guide the discovery of a group of typical representatives of Weifang traditional food such as Chaotian Hotpot, Hele, Weixian Rouhuo, etc., and create a rich, diverse and distinctive new night dining model of Kuiwen through business extension and unified management, allowing "eating in Kui Wen" is more deeply rooted in the hearts of the people.
The fourth is to carry out night cultural activities to benefit the people.Use public places such as community cultural squares, Yuandu Grand Stage, and community open spaces to carry out a series of cultural activities during the Spring Festival, the 12th Community Culture and Art Festival, charity film screenings and other large-scale nighttime mass cultural activities, and use the Dongshangyu Intangible Cultural Heritage Collection in Guangwen Street The city builds Tsingtao Beer Summer Night Market, which is held regularly Large-scale art performances, community art performances, square dance competitions, etc., build community public welfare cultural brands, widely build mass cultural activity platform carriers, further enrich people’s night life, meet the people’s growing needs for a better spiritual and cultural life, and link up night culture Nighttime economy. Actively carry out cultural consumption season activities that benefit the people, and build a cultural activity system with "seven characteristic sectors supported by online and offline linkage consumption", launch DreamWorks children's drama performance season, Xinhua Bookstore nightclub 20% off and other night discount activities to stimulate night-time promotions Consumption upgrades enable all people to participate, share cultural resources, and enjoy a cultural feast.
The fifth is to light up the night consumption scene. Improve the construction of supporting facilities such as night lighting and landscaping, landscape sketches, decorative lighting, signage and guidance in commercial blocks and tourist attractions. Increase the cleaning of roads around commercial districts and tourist attractions to create a clean and hygienic urban environment.
