actively expands the live entertainment business and promotes local cultural exchanges. Recently, international creative studio LINE FRIENDS has reached a strategic cooperation with Xiangban Cultural Tourism, a pioneer in domestic cultural tourism investment and operation. The latter's new leading brand of stylish camping lifestyle, Yelin Garden Camp, will create the first international cartoon IP cute camping village in Taicang, Jiangsu based on the globally popular LINE FRIENDS cartoon images and new story lines, creating a themed , an immersive, youthful, and international-style rural residence and resort complex, bringing creative leisure inspiration to Generation Z hipsters and young families.
In the post-epidemic era, camping culture has quietly emerged and gradually spread to the public, giving birth to the GLAMPING lifestyle. As an Internet-famous camping and cultural tourism brand incubated by Xiangban Cultural Tourism Group, Yelin Garden Camp integrates the stylish camping lifestyle with nature and creates a unique themed and diverse camping scene, which is deeply loved by countless young people and families.
This cooperation is one of the important measures taken by LINE FRIENDS to implement the localization strategy in China. With a new story line and creative design, the creative creative team has added all the classic characters such as Brown Bear, Coni Rabbit, and Sally to Xiangtang Camping Village in Shaxi Town, innovating localized story lines and images, and strives to bring Chinese fans Come for a refreshing offline experience. The person in charge of the
LINE FRIENDS project said: “The Yelin LINE FRIENDS camping village we cooperated with this time is the first step for the brand to embark on offline vacation projects. In the future, we will cooperate in depth with rural partners to combine different styles and cultural characteristics to create a more local Characteristics and more diversified offline experience. "
At the same time, the Yelin LINE FRIENDS camping village in Xiangtang Village, Shaxi Town, Taicang City is also of great significance. Under the new pattern of integrated development in the Yangtze River Delta, Taicang serves as the "Jiangsu docking" Shanghai's urban development positioning as an important hub and gateway city has great market development potential. The overall project covers an area of 40 acres and is built around pastoral features, suburban vacations, trendy cultural and creative activities, and theme parks. In addition, the project will also integrate rich business formats such as art and cultural creative blocks, multimedia light and shadow night tours, aesthetic experience restaurants, and research and education bases, presenting a themed resort, leisure and residence complex that integrates aesthetic creativity and interesting experiences. The person in charge of
Yelin Garden Camp said: "Tourism products that rely on traditional accommodation, catering, and entertainment projects are no longer able to stimulate sustainable user participation. The innovative integration of cultural industries will further promote the development of China's new cultural tourism consumption. This time The cooperation between the group and LINE FRIENDS is the first themed immersive camping village created by introducing IP images, aiming to target more young people and families and bring a more diverse, more personalized and younger cultural tourism experience. "
International Creativity. Studio LINE FRIENDS originally originated from the cartoon stickers BROWN & FRIENDS created for "LINE", a mobile chat app used by more than 200 million users worldwide. Based on the diverse IP content produced by the brand's rich IP lines, including BT21, the animated version of "Running Man", ROY6 and Usamaru, LINE FRIENDS has gradually become a global creator of the creative cultural industry. Since LINE FRIENDS became an independently operated company in January 2015, it has won the favor of millennials and post-95s around the world. In the future, LINE FRIENDS will comprehensively carry out digital strategic layout, develop digital assets with content as the core, actively establish local content centers, and produce high-quality content while focusing on original IP incubation and the casting of new IP formats.
Xiangban Cultural Tourism Group is a professional full-service provider of high-quality rural construction in China. It relies on strong design and R&D, professional operation management and capital support to achieve integrated services of design, construction, operation and management. The founder, Mr. Zhu Shengxuan, is one of the top landscape designers in China. In 2010, he was hired as the "General Consultant of the Landscape Engineering of the Shanghai World Expo Park". As the originator and practitioner of the concept of "pastoral complex", Xiangban has successively developed the rural resort life demonstration village "Ideal Village", the chain B&B "Original House", the new nature protection practice area "Tree Frog Tribe", and the garden camp "Wild Neighbors", natural education park "Green Paradise", cultural tourism, agriculture and leisure cluster "Wangyou Garden", planning and design "Zhu Shengxuan Studio", engineering construction "Flag Respecting Construction", etc.
