Reporter Wang Lin On the morning of May 22, Weifang City held the launching ceremony of the 2022 "Enjoy Weifang" consumption season at Gude Plaza in the central city. At 12 noon that day, Weifang Group began to distribute Weifang Group products through the "Zhongbai E-Shopping" W

reporter Wang Lin

On the morning of May 22, Weifang City held the launch ceremony of the 2022 "Enjoy Weifang" consumption season at Gude Square in the central city. At 12 noon that day, Weifang began to distribute Weifang through the "Zhongbai e-shopping" WeChat applet Group-specific shopping coupons. On the evening of May 27 (Friday), the Municipal Commerce Bureau will join forces with the Municipal Finance Bureau and China UnionPay Shandong Branch to issue the first round of government shopping vouchers and dining vouchers through the UnionPay platform. The face value of the shopping voucher is divided into 10 yuan (used when the payment is over 30 yuan), 20 yuan (used when the payment is over 50 yuan), 40 yuan (used when the payment is over 100 yuan), and 100 yuan (used when the payment is over 300 yuan); the face value of the dining voucher The prices are 10 yuan (for use with a payment of 30 yuan or more), 20 yuan (for use with a payment of 60 yuan or more), or 50 yuan (for use with a payment of 150 yuan or more).

The issuance of consumer vouchers in central urban areas is divided into two modes: inclusive consumer vouchers and targeted consumer vouchers. The issuance of inclusive consumer vouchers is mainly based on government financial funds, and qualified commodity retail, catering services, and automobile sales units in central urban areas are organized to participate extensively to guide citizens to increase their enthusiasm for consumption. The issuance of targeted consumer vouchers adopts the method of government investment and corporate capital allocation, and guides key commercial and circulation enterprises to allocate 1 to 2 times of government investment, which is targeted for consumption in the stores operated by the enterprise, expands the scale of funds for issuance of consumer vouchers, and stimulates promotions of commercial market entities. Enthusiasm for profit sharing. Starting in May, three rounds of electronic consumer vouchers will be issued in accordance with the principle of batch issuance. The issuance of consumer vouchers in central urban areas is organized by the Municipal Commerce Bureau and is divided into three types: shopping vouchers, catering vouchers, and automobile vouchers. The face value of the shopping voucher is divided into 10 yuan (used when the payment is over 30 yuan), 20 yuan (used when the payment is over 50 yuan), 40 yuan (used when the payment is over 100 yuan), and 100 yuan (used when the payment is over 300 yuan); the face value of the dining voucher They are 10 yuan (used when the payment is over 30 yuan), 20 yuan (used when the payment is over 60 yuan), and 50 yuan (used when the payment is over 150 yuan); the face values ​​of automobile consumption coupons are 1,000 yuan, 2,000 yuan, and 3,000 yuan.

In addition, Weifang will also hold a series of marketing activities. Relying on key commercial and circulation enterprises, we fully seize hot consumption opportunities such as holidays and year-end sales, carry out online and offline special theme activities, and adopt a series of active promotional measures such as discounts and issuance of discount coupons to increase consumption and meet consumer demand. , effectively promoting the replenishment of the city’s consumer market.