"I hope Hainan will continue to hold more exciting activities like the Coconut Island Happy Carnival in 2022, where you can eat, drink, play and have fun. It not only has the local flavor of Hainan, but also has a strong international style. It feels very good!" Although in 2021 (20th The second) Hainan International Tourism Island Happy Festival came to an end on December 31, 2021, but the joyful activities staged during this festival still remain, especially from December 10th to 12th, which consisted of 15 exciting activities The Coconut Island Happy Carnival was held for three consecutive days, and people are still talking about it today.
Rich and interesting interactions attract citizens and tourists to rush to experience
National Carnival
As an important part of the opening ceremony of this year’s Happy Festival, the Coconut Island Happy Carnival has innovative gameplay, with the theme of "Dream Back to Hainan" Hanfu themed activities, "Hainan's Gift to the World" Cultural and Creative Market, Hainan Kitchen·Coconut Camping Market, "Light and Shadow Free Trade Lights up Hainan" Coastal Light and Shadow Show, Hainan Brocade Embroidery World Culture Week pre-heating activities, " "Chao Hainan" Graffiti Live Show, "Chao Hainan" Happy Festival Free Trade Port Interactive Exhibition, Hainan University Roller Skating Performance, "Happy Train" Welcome Avenue, Colorful Happy Avenue, Hainan Characteristic Theme Tourism Exhibition Area, "Happy Hainan·Building Dreams" It consists of 16 interesting and highly participatory activities, including "Youth" performance, college football games, interactive magic drama "Magic Castle Adventure", "New Journey, True Youth" theatrical performance, and Double 12 Smiley Face Music Festival. Strengthen social attributes, create an immersive gaming experience, and trigger a national carnival.
"Light and Shadow Free Trade Lights Up Hainan" Coastal Light and Shadow Show themed event is full of technology
"I did my homework before traveling to Hainan. I heard that there will be carnival activities, and there are many unique local food, culture, performances and other experiences in Hainan. There are all kinds of novelties and fun, and the one-stop gameplay feels great. "Liu Ya from Zhangzhou, Fujian, shared her Yedao Happy Carnival experience on social platforms such as Xiaohongshu and Douyin, and received tens of thousands of likes. She said that the Coconut Island Happy Carnival is not only delicious, shopping, fun and photo-taking, it is also a window for foreign tourists to learn about Hainan.
Like Liu Ya, many people choose to include the Coconut Island Happy Carnival event as a must-do in their trip to Hainan, saying it is a worthwhile trip. Each project area has attracted a large number of citizens and tourists to participate and never leave. Many people even came to the site for three consecutive days to check in, hoping to unlock a different joyful experience every day.
It is worth mentioning that during the three-day carnival, more than 150,000 gifts, coupons and happy blind boxes of various types were distributed to citizens and tourists online and offline, adding more fun to the carnival. It also has a more youthful and joyful color, which fully mobilizes the enthusiasm of citizens and tourists to participate.
Promote culture
The "Hainan cultural flavor" is a major intuitive feeling for many people about this carnival. At 7:30 every night, the Yundong Coastal Light and Shadow Show, which uses Hainan landmark illustrations and Hainan characteristic tourism elements, is staged. It attracts many viewers to stop and watch. From time to time, they take out their mobile phones to take photos and videos, adding to the joyful atmosphere of the carnival; "Hainan Trends" "The Happy Festival Free Trade Port Interactive Exhibition brings together themed exhibition areas such as Jiangdong New Area, Lingshui Li'an International Education Innovation Pilot Zone, and Boao Lecheng International Medical Tourism Pioneer Zone to promote the policy dividends of the Hainan Free Trade Port and meet the people's growing demand for tourism and Cultural consumption needs; Hainan Kitchen·Coconut Camping Market promotes Hainan coconut culture through many "coconut-flavored" delicacies, "Hainan's Gift to the World" cultural and creative market tells the story of Hainan through local characteristic cultural creation, and "Trendy Hainan" graffiti Live Show depicts Hainan through trendy art...
In the "Menghui Haisi Lounge Hainan" themed activity area, citizens and tourists wearing Hanfu passed the carefully designed "Menghui Haisi" check-in route to experience pot throwing, smelling incense, and knowledge. Through fun activities such as tea, you can learn about the trade and cultural exchanges of the Maritime Silk Road, feel the historical integration of traditional Chinese culture and world culture, and enhance cultural confidence.
The "Dream Back to Hainan" Chinese-style Hanfu themed event is favored by citizens and tourists
In the pre-heating activity area of Hainan Jin Xiu World Culture Week, models wore outstanding costumes of Li and Miao cultural creative designs collected from all over the world. , showing the innovation and vitality of Hainan Li brocade costumes, and leading people to experience the new vitality of Hainan's South African heritage in inheritance, innovation and integration.
Different high-quality performances were staged for three consecutive days, allowing citizens and tourists to have new attractions and new experiences every day. The interactive magic drama "Magic Castle Adventure Journey" demonstrated the international vision of the Hainan Free Trade Port; the performance "Happy Hainan·Building Dreams of Youth" showed the public the vitality of contemporary young people through carefully choreographed dances; " The theatrical performance "New Journey, Positive Youth" vividly performed Hainan Province's national intangible cultural heritage - Qiong Opera, Danzhou Diao Diao, etc., demonstrating the prosperous and prosperous vision of Hainan Free Trade Port.
From the "Dream Back to Haisi·Leshang Hainan" national style Hanfu theme event to the "pre-heating event of the 2nd Hainan Jin·Xiu World Culture Week" in 2022, from "Hainan's gift to the world" cultural and creative market to "Hainan" Kitchen·Coconut Camping Market, from the "Trendy Hainan" graffiti live show to the "Happy Hainan Dream Youth" performance, the interactive magic drama "Magic Castle Adventure Journey", "New Journey, Positive Youth" cultural performances and other cultural performances This carnival promotes the deep integration of tourism and culture, sports, exhibitions, festivals, performing arts and other industries in an all-round way, making coconut culture, maritime silk culture, Li brocade culture, intangible cultural heritage, etc. deeply rooted in the hearts of the people, and further strengthening the cultural confidence of young groups. .
drives consumption
The opening ceremony of this year's Happy Festival is set up at the Coconut Island Happy Carnival. Hainan's characteristic theme tourism exhibition area, "Hainan's gift to the world" cultural and creative market, Hainan Kitchen·Coconut Camping Market, Yangpu Imported Consumer Goods Experience Center, etc. , to achieve "promoting festivals through festivals and promoting festivals through exhibitions", and further expanded the influence of the event through industrial linkage. The tourism retail element at the
event was more prominent. Hainan Kitchen·Coconut Camping Market was very popular among citizens and tourists. Brands such as Yeyutang, Zhao Xishi, S Cube Dessert, Yourong Tea, 319 Sparkling Wine and other brands were sampled at the booths. There is an endless stream of people trying drinks and buying; the "Hainan's Gift to the World" cultural and creative market brings together the island's hot products market, the Hainan tourism product boutique exhibition, and the youth design works exhibition to attract people to stop and check in to buy their favorite Hainan characteristics. Tourism products; affordable imported products such as famous wines, bags, and fragrances brought by the Yangpu Imported Consumer Goods Experience Center are very popular. Many people also scan the QR code to enter the Port and Airlines Global Shopping Mall to place orders online... Food bazaar, cultural and creative products The three-day cumulative sales of offline and online markets, cross-border e-commerce, etc. exceeded 3 million, effectively stimulating the province's new tourism consumption hot spots, helping enterprises and merchants expand sales, and also showing the world the Hainan Free Trade Port The new look drives Hainan’s peak season tourism market.
The unique coconut delicacies of Hainan Kitchen Coconut Camping Market attracted many citizens and tourists to check in.
Digital cultural tourism consumption is also a highlight of this event. The Hainan characteristic theme tourism exhibition area is linked to Ctrip, Qunar, Tuniu, Mafengwo, Meituan, etc. Five major OTA platforms opened live broadcast rooms to promote Hainan cultural tourism products, attracting nearly 7,000 people to watch online in three days, with cumulative online sales exceeding 17.5 million yuan, covering scenic spots, tickets, travel, hotels, diving, duty-free and other tourism consumption field.
In addition, many travel-related industry associations and their member units, such as the Provincial Tourism Association, the Provincial Tourist Attractions Association, the Provincial Tourism Hotel Industry Association, and the Provincial Cruise and Yacht Association, have also joined in the carnival activities. There are shadows of sails on the sea, hot air balloons swinging in the wind, and giant panda dolls on the ground are lively and cute... Through real-life displays, interactive photos, and distribution of promotional materials, we focus on promoting Hainan weddings, parent-child, cycling, yachting, golf, etc. to citizens and tourists. Vacation and other latest tourism resource products. According to incomplete statistics, more than 3,000 copies of various tourism brochures and souvenirs were distributed on site. Many citizens and tourists are "planting grass" on Hainan's various rich tourism products, achieving a perfect closed loop of offline "planting" and online "consumption".
