Hello everyone, this is July Entertainment Journal.
Recently, I discovered that there is a very interesting phenomenon in the 5th generation girl group fandom - each group is vying to give their idol the "Little Bae Joo Hyun" persona, and they are vying to be Irene 2.0. Previously, Ryu Jimin, Zhao Miyeon, Jang Wonyoung, Wang Yiren and others were competing for Irene's "god of beauty" character. Later, Kwon Nayeon, Kim Chaehyun, and Bae Soomin issued a press release saying that they looked like Irene.
From Son Yi-ning to Kim Chae-hyun, from my country to South Korea, from internet celebrities to idols, why does everyone want to take advantage of "Little Bae Joo-hyun"?
Today, let’s talk about Korea’s most beautiful woman, Irene Bae Joo Hyun, who is known as the “Goddess of Beauty”.
Irene was born in Daegu, South Korea in 1991. She debuted with the girl group Red Velvet in 2014 and is a Korean female singer and actress.
Beauty God Bae Joo Hyun Irene
Speaking of Irene, there are actually many articles discussing her on the Internet, and basically the content is centered around her title of "beautiful face". Today let’s talk about something different – why do newcomers want to do Irene2.0?
In recent years, Irene has become a new symbol of beauty in the Asian entertainment industry. Just like Liu Yifei and Monica Bellucci , "Irene" has also become an "adjective".
Monica Bellucci Liu Yifei
Speaking of Irene, there is a very strange phenomenon. When people see news about her, they will first ridicule her, saying, "It's all about marketing," "Short figure, no temperament," "You can't do anything without intensive cultivation." But once the words "gorgeous" and "beautiful" are mentioned, Irene has become a representative of the Korean Wave in recent years. Even in a sinking market like Douyin Kuaishou, Irene is one of the most popular female stars for her beauty.
Beauty God Irene
In this era where everyone says that celebrities are not as good-looking as before, Irene is an alternative. On the one hand, the praise she received is not only as good as the old beauties, but even higher than many ancient goddesses. For example, people use titles such as "Goddess of Beauty" and "Godly Face" as her flower names. But on the other hand, the public has to show that they look down on her and try their best to prove that her beauty is all marketed.
But everyone has to admit the fact: if good looks can be achieved through marketing, wouldn’t other female artists want to? Why can't marketing produce a second Irene?
Because of the "beauty" symbolism of Irene, she has become the reason why many companies market "Little Bae Joo Hyun". is just like domestic entertainment companies promoting Xiaohua, they have to market themselves as "Little Liu Yifei". Because as long as she looks like her, it proves that the artist is a beauty, and can quickly leave an impression on the public and win the favor of investors.
Part of "Little Liu Yifei"
In recent years, many people have marketed "Little Bae Zhuhyun", but The ones who got the most bonuses were these people - Sun Yining, Jin Caixuan, Quan Eunfei, and Zhao Youli.
"Little Bae Zhuhyun" series
Sun Yining retired from the industry because of the incident of defrauding pregnant women. After his comeback, he posted a video on Douyin and was said to look like Irene. Later, the character design of "Jie Circle Boss" also has the shadow of Irene (Irene has been voted No. 1 in the Korean Jie Circle for many years). Until the Wang Sicong incident reached its peak, there were countless press releases in those days that criticized Irene marketing beauty. And Sun Yining also relied on "Pei Nancai" to become the top female anchor of Douyin, a new generation of Internet celebrities whose appearance is the ceiling. Nowadays, on Douyin, you can see comments like "She and Sun Yining are really similar" under Irene-related videos.
Good-looking female Internet celebrity Sun Yining
As for Kim Chae-hyun and Kwon Eun-bi, these two female idols who debuted in the talent show, it is no exaggeration to say that they came here by eating the bonus of "being like Irene". From the moment they were drafted, the company behind them began to publish the draft of Irene 2.0 on the forum. It cannot be said that their debut was all due to Irene, but there is no doubt that they received a lot of dividends. In the past two days, fans of Kim Chae Hyun have been dancing to the "Irene 2.0" character like crazy. From July's point of view, my sister's pink hair is really cute, but there is a big gap between her and Pei's looks. What will happen next is yet to be seen.
Kim Chae-hyun Kwon Eun-bi
And Jo Woo-ri is the second female lead in the Korean drama "My Addie is Gangnam Beauty". She was the beauty who was known as the "most beautiful green tea" back then. This sister was just a little-known actress before, but during the Gangnam Beauty period, her company was also crazy about issuing press releases like Irene, so much so that during that time she once defeated other actresses in a beauty poll on the Korean website Won first place.
My Eddie is the second female lead of Gangnam Beauty, Jo Woo-ri
In addition to these four, there are also former Pristin's Park Si-yeon , stayc's Bae Soo-min, Ans' Roan, Wooah's Kwon Na-yeon, gugudan's Hana and Actor Kang Han Na has marketed Irene2.0.
Bae Joo Hyun 2.0 Series
But the strange thing is that although Koreans have been looking for Irene's meal replacement, no one has been able to truly replace Irene. This is in stark contrast to another female idol who is "looking for a meal replacement" - Zhou Tzuyu .
Zhou Tzuyu's peak period
Zhou Tzuyu is also a Korean Bai Yueguang. In 2015, she made a comeback and successfully debuted with her beauty. In 2016, she relied on her beauty to rank among the top three in Gallup. She became the first Korean to enter the top of Gallup. Three foreign female idols. 16 years later, Zhou Ziyu's reputation for her appearance has gradually declined. Many people say that she has gills and is disabled. Although Koreans say they love her, they have started to look for meal replacements like scumbags who are "sweet-talking but full of swords".
Since then, South Korea’s PD talent show has been called “Produce Zhou Ziyu”. Why? Because anyone who looks like Zhou Ziyu can debut, and they are all good faces. For example, Zhou Jieqiong Kim Minzhou Jiang Huiyuan Shen Xiaoting , even if they have not debuted, they are also popular idols with good looks in Korea, such as Huang Xingqiao and Wang Yiren. In addition to the PD auditions, other auditions are also aimed at selecting "Zhou Tzuyu 2.0", such as Fromis9's facade Li Na Kyung selected from " Idol School " and "Looking for Momoland" group facade Yeonwoo . Zhou Ziyu is like Queen Chunyuan in "The Legend of Zhen Huan". Every time the "Emperor" drafts, she chooses her replacement.
Zhou Ziyu Department
The biggest difference between Zhou Ziyu Department and Irene Department is that Zhou Ziyu Department really replaced Zhou Ziyu, but Irene Department can never replace Irene. Speaking of this, some people may want to say, editor, are you not a Tzuyu fan? This is really not the case! For example, last year there was a large-scale beauty poll in the Korea Net DC forum, in which Irene still ranked first, but Zhou Tzuyu was defeated by "fake Tzuyu" Kim Minjoo. Jin Minzhou ranked second, while Zhou Ziyu was eighth.
Korean beauty poll Irene ranked first in Kim Min-joo's second place
Why is the Korean looking for a meal replacement, "Queen Chunyuan" Zhou Ziyu was replaced by "Zhen Huan", and Irene, who has experienced the "big name scandal", can still remain the same What about being at the top of the list? Why can't Irene's substitute replace her?
This point must be seen from the own characteristics of Zhou Ziyu and Irene. Zhou Ziyu is one of those beauties whose overall temperament is greater than her facial features. She has an elegant and pure goddess posture, somewhat similar to and Gao Yuanyuan . Therefore, when Koreans want to look for her as a meal replacement, it is easy to find a perfectly suitable substitute. Both Kim Min-joo and Shen Xiaoting are the type whose facial features are not very delicate, but their eyes are big, their manners are outstanding, and their temperament is elegant. As long as it is within this framework, it can become a perfect Tzuyu meal replacement.
Zhou Ziyu, Jin Min, Zhou Shen Xiaoting
But in Irene's case, this does not hold true. Why? Because Irene actually has no specific image. Her meal replacements only fit a certain aspect of her look. For example, Kim Chae-hyun and Kwon Na-yeon look like her cute and energetic with bangs, but they don't have her noble and bright side at all.
Irene and Kim Chae-hyun Kwon Na-yeon
And Kwon Eun-bi has her sisterly feeling, but she does not have the coldness of the flower of the high mountain and the temperament of a retro beauty, so this "sisterly feeling" is in Kwon Eunbi. It has also become a "mom feeling".
Irene and Kwon Eun-bi
And Jo Woo-ri and Kang Han-na have her gentle and charming temperament, but she does not have her energetic and dreamy side at all.
Irene and Jo Woo-ri Kang Han-na
As for Park Si-yeon and Son Yi-ning, it can be said that they are the most like her, they have heroic spirit and sisterly feeling, but they don't have the femininity of Irene.
Irene and Sun Yining Park Shiyeon
Therefore, the complex and diverse beauty of Irene has become the reason why she is difficult to replace. "Bae Joo Hyun" people can only market a certain aspect of her, but they cannot perfectly fit the impression of Irene in the public mind. So from beginning to end, no new person can replace her through "bundling". At this point, sister Zhou Ziyu is pitiful. Too many people have tied her up to get to the top!
From the perspective of an entertainment editor, marketing "xxx2.0" is a good shortcut to rise to the top, but it will also cause idols to always live under the halo of another idol. Fundamentally speaking, as an artist, you still need to have your own uniqueness in order to truly express your charm. If you just hope to become someone else's 2.0, then even if you are really popular, you will be counterattacked sooner or later. What do you think?
This is the July Entertainment Journal, see you in the next issue!
