China Shandong Net reported on November 25 Qingdao in winter is quiet and peaceful, and everything is beautiful. On November 25, the "Cultural Tourism Benefiting the People, Winter Tour in Qilu" media tour organized by Shandong Provincial Department of Culture and Tourism kicked off the second day of the visit to Qingdao. They successively visited Qingdao Hisense Science Exploration Center, Qingdao Underwater World , China Travel Service (Qingdao) Haiquan Bay Resort and other scenic spots to deeply explore the highlights of Qingdao’s cultural tourism to benefit people’s consumption, and experience the experience of “Enjoy the winter in Qingdao” Activity charm.
"The strange Moubis ring, the robot that can turn the Rubik's Cube, the world's rare marine biological specimens... At the Qingdao Hisense Scientific Exploration Center, the members of the collection group were fascinated by the various magical interactive experience exhibition items in the Hisense Scientific Exploration Center venue. Attracting. As the country’s first comprehensive scientific exploration and science popularization base with the theme of “Science and Natural Exploration”, the museum houses the Science Enlightenment Hall, the Science Discovery Hall, the Nature Exploration Hall, the World Consumer Electronics Museum, the Hisense History and Culture Hall, and the Display Hall. The world and 25Plus Cafe (city living room) are cleverly constructed into a unique layout of "five halls, one hall and one world".
The real enlightenment is based on the premise of protecting children's curiosity, and "success comes from curiosity." The concept of Qingdao Hisense Science Discovery Center is to be fun, interesting and eager to learn, to impart knowledge instead of simply instilling knowledge; to enjoy entertainment, but also to cleverly entertain and educate hundreds of exhibits, which can even be traced back to textbook knowledge. The chapters and pages of the textbook truly demonstrate abstract scientific principles in a popular and vivid way, allowing children to learn through play.
It is reported that Hisense Discovery Center has never stopped exploring during the epidemic. The first online popular science live broadcast was launched on the 15th. As of May, 22 online public welfare courses have been launched, with more than 23,000 views, and more than 7,000 primary and secondary school students in Qingdao have benefited from the policies of the Shandong Province and Qingdao City Culture and Tourism Department. With the support, Hisense Discovery Center joined the cultural consumption season that benefits the people, fully integrated with the cultural subsidy policy to benefit the people, and achieved sales by planning various scientific activities such as festival theme activities, special science popularization lectures, science popularization in supermarkets, communities, and schools. Nearly 700,000 yuan, and the company made a profit of 16,000 yuan, among which the sales of the Huimin platform in August achieved an outstanding performance of 757% month-on-month growth.
In the afternoon, a group of media reporters arrived at the Qingdao Underwater World Scenic Area to learn about the impact of the Cultural Tourism Benefiting Consumption Season activities. The study tourism base is driven by consumption stimulation. Qingdao Underwater World is located on the bank of Huiquan Bay in Qingdao, adjacent to Qingdao's famous scenic spot Lu Xun Park, Qingdao No. 1 Bathing Beach and May 4th Square. It integrates Qingdao Aquarium , Herbarium, Original tourism resources such as freshwater fish museums are integrated with the natural beauty of the mountains and the sea, forming a wonderful scene of mountains and seas.
It is reported that to further improve the popularization of marine science and research, Qingdao Underwater World Scenic Area has launched an ocean theme for parents and students. The environmental protection science research and practical course can be purchased through the UnionPay QuickPass APP for a minimum of 9.9 yuan, which is less than 10% off the original price (original price is 200 yuan/person, only for minors under 18 years old). The activity has been going on for about a quarter. A total of 11,500 package tickets have been sold. As of November, more than 100 primary and secondary school student groups have come to participate in the study and practice class. Starting from August 1, Qingdao Aquarium will implement free of charge in response to government policies. Visitors can follow the Qingdao Underwater World WeChat public. Make an appointment to visit. From October 22nd to November 1st, the Qingdao Underwater World "Fan Festival" was launched - "9.9 yuan ticket special discount, fan benefits are endless" WeChat official account fan-themed thank you event, targeting adults, students, the elderly, etc. Different groups launch different price preferential policies.
At the same time, Qingdao Underwater World actively cooperates with the Qingdao Culture and Tourism Bureau’s annual “Tourism Benefiting the People Month” activity. From November 6th to November 30th, it launches the “Undersea Benefitting Month, Family and Children Enjoy Year-round” special promotions. Through preferential forms such as "Parent-Child Leisure Annual Card", "Adult Leisure Annual Card", "Family Leisure Annual Card", "Sea and Land Card" and Adult Annual Card, citizens and tourists can "benefit" to visit Qingdao Underwater World.
CTS (Qingdao) Haiquan Bay Resort is located on the shore of Aoshan Bay, the second largest bay in Qingdao, covering an area of approximately 2,800 acres and a total construction area of 1 million square meters.Qingdao has become a well-known domestic and foreign resort for recuperation, summer escape, and tourist resorts due to its beautiful scenery of mountains and seas, city and sea, and pleasant climate with no severe cold in winter and no scorching heat in summer. It also has historical buildings and neighborhoods with a rich European style. It is known as " "Switzerland of the East".
Commercial Street is an important part of China Travel Service (Qingdao) Haiquan Bay Resort. The exotic architectural style echoes the blue sea. The classic European village-style architectural style and many first-line big names are loved by many tourists and have become Qingdao coastal tourism check-ins. Holy place. The Tianchuang Grand Theater, built near the sea, has a total construction area of 12,000 square meters. It has a large performing arts theater that can accommodate 888 people to watch plays at the same time. The theater is equipped with first-class and complete audio-visual and visual hardware. The large-scale magic dance drama "Returning to Qindao", naked-eye 3D children's drama "The Wizard of Oz" and " Alice in Wonderland " staged in the theater have been widely praised by tourists.
To promote “winter travel to Qilu”, we have to mention China Travel Service (Qingdao) Haiquan Bay Resort. The history of hot springs in the Jimo area where China Travel Service (Qingdao) Haiquan Bay Resort is located can be traced back to Wenquanhou in the Western Han Dynasty. The resort has used its unique hot spring resources and rich hot spring cultural history to build a 34,000-square-meter hot spring resort. Ocean Spa Center. As the only theme park-style ocean hot spring with both entertainment and health functions and a theme of ocean culture, the resort ocean hot spring allows tourists to enjoy the "Qingdao City's 'Hai Qingdao, Enjoy Winter' Cultural Tourism Consumption Season" Hi Jimo's "Hai Hot Spring Season" special tourism project - Hai Hot Spring, feel the charm of Qingdao's winter tourism "Hi Travel New Health Care" project.
From May to October 2020, Qingdao City organized a 2020 cultural consumption promotion activity to benefit the people with the theme of "Fashionable Cultural Benefits and Vibrant Qingdao". Adhering to the principle of "government support and guidance, market allocation and operation, enterprise relief and development, and urban and rural residents benefiting", cultural consumption coupons for the benefit of the people are issued through the Qingdao Cultural Consumption Public Service Platform and the "voucher opening" client of the People's Daily Online, and direct fiscal subsidies for consumption are adopted. Provide discounts from investors, merchants and social support to subsidize the cultural consumption of urban and rural residents and assist the development of enterprises. Consumers can enjoy subsidies of up to 30% of single consumption in areas such as books, newspapers, periodicals, film, television and cultural performances, as well as cultural and art training, cultural experience consumption, etc. Each person can enjoy a government financial subsidy of up to 500 yuan per year. Qingdao City has implemented 25 million yuan of municipal-level cultural consumption special funds from the municipal finance to achieve linkage at the provincial, municipal and district levels to benefit the people. A total of 158.5751 million yuan of special cultural consumption subsidy funds have been raised. A total of 689 cultural and tourism enterprises have been signed by provinces and municipalities, directly It drove cultural consumption of 111.9142 million yuan and directly realized economic benefits of 441.2742 million yuan.
As an important part of the province's in-depth implementation of the "Winter Tour to Qilu·Hospitality to Shandong to Benefit the People Season", starting from November 7, Qingdao City's "Hi Travel to Qingdao and Enjoy the Winter" Cultural Tourism Benefit Season and "Hi Jimo" Sea The hot spring season officially opens in Jimo Ancient City. The newly upgraded Qingdao Cultural Tourism Season to Benefit People not only has a wealth of cultural activities to help, but also extends from November 2020 to February 2021. A series of preferential measures such as ticket exemptions and special discounts on cultural tourism products will allow more citizens to and tourists participate in a variety of cultural tourism activities that facilitate and benefit the people. In the next step, Qingdao will follow the new trend of transformation and upgrading of cultural and tourism consumption, conscientiously implement the "Opinions of the General Office of the State Council on Further Stimulating the Potential of Cultural and Tourism Consumption", and work from both supply and demand ends to continuously stimulate the potential of cultural and tourism consumption. , striving to become a national cultural and tourism consumption model city.
