6 On June 2, Ningxia Jinfeng District successfully held the launch ceremony of the 2022 "Visit Ningxia·Cultural Tourism to Benefit the People" to expand cultural tourism consumption activities.
Liu Jun, Party Secretary and Director of the Ningxia Department of Culture and Tourism, introduced that in the face of the impact of the epidemic on the cultural and tourism industry, the Ningxia Department of Culture and Tourism planned ahead and took the initiative to develop policies, proactive services, and in-depth docking. 38.56 million yuan of funds have been arranged in advance, and the "Introducing Visitors to Ningxia" program has been launched with rewards instead of subsidy, "Enjoy the 'May Day' Tour in Ningxia" free tickets for A-level tourist attractions, "One City, One Brand" and "One County, One Festival" Activities and a series of activities such as "Ningxia Tourism Benefiting the People Month" further stabilize market entities, promote cultural tourism consumption, inject a "boost" into cultural tourism enterprises to relieve difficulties and resume development, effectively help enterprises boost confidence and maintain the market Stability has promoted the development of the industry.
It is reported that the Ningxia Department of Culture and Tourism, in conjunction with the Department of Finance, raised 28 million yuan to focus on stabilizing the economy and promoting consumption, and launched the "Visit Ningxia·Cultural Tourism to Benefit the People" in stages to expand cultural tourism consumption activities, starting from June 3 Until December 31 this year. From June 3 to July 31, an initial investment of 5 million yuan will be used for the first phase of cultural tourism consumption voucher distribution activities to give back to the general public for their concern and support for culture and tourism.
Zheng Dongdong, Secretary of the Party Committee of China UnionPay Ningxia Branch, said that cultural tourism consumption plays an important role in economic development. The consumer coupons with the theme of "Travel Ningxia·Cultural Tourism Benefiting the People" will benefit consumption and benefit people's livelihood, and will contribute to Ningxia's consumer economy. Inject vitality, jointly serve the government and people's livelihood needs, promote the recovery of cultural tourism consumption, and help regional economic development.
It is understood that compared with the past, Ningxia cultural tourism consumption coupons have the characteristics of greater subsidy intensity, more accurate subsidy disbursement, and wider subsidy scope. The Ningxia Department of Culture and Tourism, in conjunction with the Department of Finance, raised 28 million yuan and invested 5 million yuan in the first phase to issue three types of consumer vouchers: cultural performance vouchers, tourism vouchers, and travel agency route product vouchers, focusing on the precise supply of mass demand and subsidies. The scope includes Ningxia's A-level tourist attractions, star-rated hotels, homestays, rural tourist spots, cultural and artistic performance venues, sales of intangible cultural heritage products, travel agency route products, cultural and creative products and specialty tourism product dealers, etc., cultural and tourism benefit communication channels expand further. Ningxia residents can obtain Huimin Vouchers through the "Union QuickPass APP" within the specified time. (China Daily Ningxia Reporter Station Hu Dongmei)
Source: China Daily website
