On May 25 this year, the State Council held a national video and telephone conference on stabilizing the economic market and made a series of decisions and arrangements around stabilizing the economic market. The Party Committee and Government of the Autonomous Region have made every effort to implement the decisions and arrangements of the Party Central Committee and the State Council, study and formulate corresponding policies and measures, and chart the course for Guangxi's tourism economy in the next stage.
html On June 8, the Autonomous Region Department of Culture and Tourism issued "Several Policies and Measures on Scientific and Accurate Epidemic Prevention and Control to Accelerate the Recovery and Development of the Tourism Industry" (hereinafter referred to as the "Measures"). The "Measures" are divided into five parts with a total of 20 items. They focus on launching a number of effective measures in aspects such as launching the "Guangxi People Visit Guangxi" campaign, increasing efforts to "introduce tourists to Guangxi", actively promoting the improvement and expansion of tourism consumption, and accelerating the construction of major projects. measures.Click on the image below to view "Several Policies and Measures on Scientific and Accurate Epidemic Prevention and Control to Accelerate the Recovery and Development of the Tourism Industry" ↓↓↓
Good policies focus on implementation. The region's cultural tourism system quickly took action to promote tourism consumption and stabilize growth as the top priority at the moment. It took extraordinary measures, exerted extraordinary efforts, and launched extraordinary measures to speed up the recovery and development of the tourism industry.
- 01 -
advocates "Guangxi people travel to Guangxi"
In order to warm up the summer cultural tourism market, enrich the product supply of the summer cultural tourism market, and enhance the vitality of the tourism market, the Autonomous Region Culture and Tourism Department continues to carry out summer cultural tourism promotion in an orderly manner Promote the city activities with the theme of "Guangxi People Visit Guangxi".
"Based on the annual festival arrangements and seasonal tourism product characteristics across the region, the Department of Culture and Tourism arranges special funds to work with cities to coordinate and arrange the annual 'Guangxi People Traveling in Guangxi' theme month activities. Encourage and support local cultural tourism enterprises in the theme We will launch preferential measures during the month so that 'Guangxi People Travel to Guangxi' has activities every week, excitement every month, and climax every season," said Zeng Tong, director of the Publicity and Promotion Department of the Autonomous Region's Department of Culture and Tourism.
It is understood that Guigang and other cities are already actively preparing for relevant activities. From July 8th to 10th, Guigang City will hold the "Dutch-American Summer Travel Guangxi" summer cultural tourism promotion and Guigang City's 12th "Harmony is Precious" Cultural Festival and the 9th Lotus Exhibition series of activities. At that time, "Guangxi people visiting Guigang" will be used as an opportunity to launch route products with the theme of sports, leisure and camping experience. The "Best Lotus Appreciation Spots in 2022", "Top Ten Lotus Culture Spokespersons", and "Guigang Famous Dishes, Snacks and Chefs Selection in 2022" were selected to further enhance the brand image of Guigang's cultural tourism.
Picture of Guigang Lotus in the Most Beautiful Countryside/Huang Dajiang
"From July 1st to August 20th, Baise City will continue to hold the 'Guangxi People Tour Baise ' activity. All A-level scenic spots in the city will visit the national retired military personnel , medical staff, people's police and student groups (graduate students and below) implement a free ticket policy for the first trip. During the event period, the first five travel agencies that transport more than 1,000 tourists to Baise will be given a reward subsidy of 10,000 yuan. "According to the relevant person in charge of Baise City's cultural and tourism department, Baise City will also develop more than 10 "Guangxi People Visit Baise" classics with themes such as "Red Pei Season", "Mango Season", "Summer Season" and "Study Season". Tourist routes are promoted to the national tourism market.
It is understood that in order to encourage Guangxi people to visit Guangxi, our district also supports travel agencies to undertake activities that comply with regulations by agencies, enterprises, institutions, and social groups at all levels. Encourage local cultural and tourism departments to strengthen cooperation with labor unions, include hotels, hotels, homestays, tourist attractions, etc. that meet the standards for recuperation and recuperation into the scope of recuperation and recuperation, and encourage employees to travel.
- 02 -
“Introducing tourists to Guangxi” has been stepped up
In order to attract more people from outside the region to travel to Guangxi, the Autonomous Region Department of Culture and Tourism strongly supports various entities to carry out Guangxi tourism promotion and promotion activities. In recent times, A total of more than 200 cultural tourism initiatives have been launched across the region to benefit the people, and 115 cultural tourism activities of various types have been organized.
On June 11, the "2022 Cool Summer Detian Transnational Waterfall Festival and Information Conference on Enjoying the Summer Summer in Southwest Guangxi to Benefit the People" was held in Nanning's three streets and two lanes.This event was led by the Guangxi Regional Company of China Tourism Group Investment and Operation Co., Ltd. and jointly carried out with more than 20 scenic spots in the Tianbianguan area of Dade in southwest Guangxi. Daxin Detian Transnational Waterfall , Ningming Huashan Rock Paintings and other 20 scenic spots jointly released a summer ticket-free policy for students (graduate students and below) across the country, and launched five new routes in southwestern Guangxi (border tours, exploration tours, landscape tours, food tours , parent-child tours) and 40 cool summer travel products with 10-50% discounts on 360° fun in southwest Guangxi.
"Detian Transnational Waterfall Scenic Area has launched new products such as the 'Cool Summer Water Sacrifice Ceremony in Southwest Guangxi', 'Waterfall Viewing Rice Field Coffee Time Collection' and 'Jungle Secret Fairy Quest' in the summer. I am very interested in it and plan to take my children to play in the summer. ." said Ms. Zeng, a tourist from Nanning.
China Detian Waterfall Picture | @singing_雷
On June 14, the "2022 Style Liuzhou Cultural Tourism Promotion Conference" hosted by Liuzhou Municipal Culture, Radio, Television and Tourism Bureau was held in Guangzhou.
As the first city to promote cultural tourism outside the region after Guangxi resumed cross-provincial tourism, Liuzhou has attracted the attention of various tourism companies in Guangdong with its rich cultural tourism resources and preferential cultural tourism policies. Liuzhou Municipal Bureau of Culture, Radio, Television and Tourism signed a strategic cooperation agreement with Guangzhou Guangzhi International Travel Service on site. The two parties will customize a series of Liuzhou high-quality tourism products and organize tour groups to travel to Liuzhou in various forms.
Picture source/Liuzhou Municipal Culture, Radio, Television and Tourism Bureau
From June 16th to 17th, the "2022 Guangdong-Guangxi-Guizhou (Guangxi Section) High-speed Railway Economic Belt Tourism Alliance Promotion Conference" was jointly organized by the Guilin, Liuzhou, and Hezhou Culture, Radio, Television and Tourism Bureaus. Successfully held in Shenzhen and Guangzhou. With the theme of "Enjoy Guilin and Liuhe by high-speed rail", the promotion conference showcased the unique cultural and tourism charms of "World Guilin", "Style Liuzhou" and "Longevity Hezhou", further enhancing the Guangdong-Guangxi-Guizhou (Guangxi Section) High-speed Railway The attractiveness of tourist destinations.
Shenzhen venue
From June 18th to 19th, the Nanning Municipal Culture, Radio, Television and Tourism Bureau held cultural tourism into the business district activities in the ASEAN Shengtiandi Street and Hangyang International Center Square, carried out in the form of "Performance + Tourism + Cultural Creativity" Summer cultural tourism promotion activities have effectively stimulated market consumption.
- 03 -
Tourism consumption improvement and expansion
In order to accelerate the improvement and expansion of tourism consumption, the region’s cultural and tourism system has taken active actions, and a series of cultural and tourism consumption promotion activities are in full swing.
On the evening of June 25, Guilin Sunac International Tourism Resort was very lively and crowded. The launch ceremony of the "Government Benefiting the People·City-wide Carnival" benefiting tour and the Guilin Sunac International Tourism Resort Anniversary Ceremony were held here. According to statistics, nearly 70,000 tourists entered Sunac Houhai that day, and more than 20,000 tourists entered Sea World, Water World and Happy Tribe. “It’s been a long time since I last saw this Sunac !” a staff member of the resort lamented.
Source/Guilin Sunac International Tourism Resort
According to statistics, since its opening on June 26 last year, Guilin Sunac International Tourism Resort has received more than 5 million tourists from inside and outside the area. "The resort is constantly improving the industrial chain, enriching the cultural connotation of products, and bringing a steady stream of surprises to tourists through comprehensive upgrades of the scene, experience, gameplay, and visual aspects." Li Yunpeng, general manager of the resort, said that during the summer vacation, The resort will also hold interstellar travel activities in Happy Tribe, and a series of activities such as Ocean Children's Season and Funny Island Festival in Sea World and Water World respectively.
Picture source/Guilin Sunac International Tourism Resort
In recent years, our district has actively created a national cultural and tourism consumption demonstration city, created a number of tourism and leisure streets with rich business formats and distinctive cultural characteristics, and launched a number of normalized and characteristic The night cultural tourism experience project is to build a number of night cultural tourism consumption clusters. Currently, the region has 5 national cultural and tourism consumption pilot cities and 6 national cultural tourism consumption clusters. Recently, 35 national cultural and tourism consumption pilot cities including Nanning, Guilin, Beihai , Guigang, and Yulin html have successively carried out cultural tourism consumption night market activities according to local conditions, accelerating the release of new momentum for cultural tourism consumption in the region.
"Romantic Coastal Passionate Guangxi" Summer Cultural Tourism Promotion The first Guangxi Cultural Tourism Consumption Night Market in 2022 (Beihai home stadium)
released the "Guangxi Night Cultural Tourism Consumption Manual" at the launch ceremony of the Nanning home stadium and launched 15 high-quality night tour routes . The total number of online viewers of that day's event reached 10.01 million, and the 30 booths set up on site sold 26,400 yuan, driving a total of 478,300 yuan in sales in the Wankeli business district where the event was held. The 60 booths set up in Guilin's main Dongxiang Lane block have sales of about 100,000 yuan, driving consumption in Dongxiangxiang block more than 2 million yuan. More than 30 shops were opened in Gaode Street, Beihai's home stadium, with nearly 100 booths set up. Total sales reached more than 840,000 yuan, on-site customer traffic was about 60,000, and online live broadcast promotion clicks were about 220,000.
Click on the applet below to view the "Guangxi Nighttime Cultural Tourism Consumption Manual"
↓↓↓
"We will actively leverage the coordination capabilities of industry associations and organize various activities such as self-driving tours, camping, grassland music festivals, and beach music festivals to give full play to The role of 'Tourism+' is to unite multiple departments to organize sports events such as sailing and sailing, carry out supporting promotional activities, promote high-quality leisure camping equipment and water equipment, broaden consumer experience scenarios, and accelerate the diversified development of cultural and tourism industries. Boost consumption in the cultural tourism market," said Gao Lin, secretary-general of the Guangxi Tourism Association.
- 04 -
Accelerate the construction of major projects
In order to alleviate the financing difficulties of health and cultural tourism enterprises, accelerate the construction of major cultural and tourism projects and use major projects to stimulate consumption. The financial department of our district has launched the "Implementation Rules for Several Innovative Products such as "Major Industrial Project Loan", and has launched innovative products such as "Major Industrial Project Loan" and "Cultural Tourism Loan" in "Guihui Loan", which are beneficial to general health and culture. Major industrial projects and industrial enterprise financing in the tourism field are provided with interest subsidies, which has injected strong impetus into the construction of major projects.
"This year, our department will give priority recommendations to key cultural and tourism market entities such as A-level tourist attractions, tourist resorts, rural tourism operating units, star hotels, travel agencies, etc. that are included in the database of major projects in the cultural tourism industry and have good development prospects. , striving to obtain 'major industrial project loans' and 'cultural tourism loans'. Recently, the first batch of financing needs list of cultural tourism enterprises in the region has been completed, a total of 212 enterprises, with financing needs of 129.8371 billion yuan." The Autonomous Region Culture and Tourism Department. Su Weidong, director of the Industrial Development Department, said.
Qinzhou Binhai Wyndham Resort
On June 17, the three-year action plan for the construction of the Beibu Gulf International Coastal Resort and the launch ceremony of the Xianghai Economic Major Cultural Tourism Project were held in Qinzhou City . At the ceremony, the Sanniang Bay cultural and tourism comprehensive development project, Qinzhou Binhai Wyndham Resort Hotel and other iconic, leading and demonstrative major cultural and tourism projects in the seaside economy were displayed. It is understood that from 2022 to 2024, the three cities in Qinbeifang will build 137 key cultural tourism projects, including 16 new projects, 62 continued projects, and 59 reserve projects. The construction of these key projects will inject strong impetus into accelerating the construction of the Beibu Gulf international seaside resort and promoting the economic development of the sea.
Sanniang Bay Cultural Tourism Comprehensive Development Project
It is understood that as of the end of May this year, there were a total of 258 major projects in Guangxi's cultural tourism industry, with a total investment of 618.628 billion yuan, and a cumulative investment of 106.189 billion yuan. In 2022, 6.792 billion yuan of investment has been completed.
"According to the requirements of the "Measures", our department will accelerate the promotion of the Long March National Cultural Park (Guangxi Section), Nanning Niuwan Cultural Tourism Island, Beihai Yinji Coastal Tourism Resort Center Phase I, Guilin Guihai International Tourism Resort, and Fangchenggang Baisha Bay The construction of a number of major cultural tourism projects such as the International Natural Medicine Resort, Su Weidong said that currently, 7 plots of land are under construction at the Nanning Niuwan Cultural Tourism Island project. This year, the second phase of land transfer is planned to be completed, and the main structure of some plots is completed. The construction of the first phase of the Beihai Yinji Coastal Tourism Resort Center project has been accelerated. Within this year, the Water World will be put into operation, the Ice and Snow Kingdom, Beihai Night, and the main body of the Ice and Snow Hotel have all been completed. The Ice and Snow Kingdom strives to be put into trial operation.
Guilin·Guihai Qinglan
Take another look
Information source | Guangxi Daily
Comprehensive collection | Guangxi Zhuang Autonomous Region Culture and Tourism Department
Editorial design | Huang Yiying Luo Lin
Proofreading | Li Zhi Chen Yongshuang
Editor | Lei Xinying
Chief Editor | Caiwei Li Zhixiong
operation | Guangxi Culture and Tourism Innovation and Development Center
The copyright of the pictures in the article belongs to the original author and is only shared for public benefit. If
has any infringement, please contact Wenlvjun to delete it.
0771- 5615803
