From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view, "Menghualu" is an absolute success.

2024/05/2022:39:32 hotcomm 1735

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

is an absolute success commercially, but the show's recent online reputation is not overwhelmingly positive. Not only was not overwhelmingly praised, some people even found the plot in it to be irritating. Leaving aside other soft conditions such as actors' acting skills, has two main flaws.

The first flaw was Song Yinzhang among the three sisters. wrote for everyone from beginning to end in this drama what is the life of an injustice. To put it bluntly, everyone felt that she was bullied by Zhao Pan'er. She happily shared her happy news with her sisters. Zhao Paner rushed out and asked others to try the red bean smoothie she made. Then no one paid attention to Song Yinzhang, who was in high spirits. Good guy, this is simply the visual feeling of little girls on campus forming a clique.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

These are just small details. The most annoying thing is that Song Yinzhang clearly paid the most for the teahouse, and later subsidized her salary to the teahouse, but she had the least say in the teahouse, and all the resolutions proposed Being rejected by one vote and being pointed at by a handyman made the audience really angry and couldn't stand it anymore.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

The second flaw is the Shuangjie setting in the plot.

The heroine was born in Goulan and has been in brothels for more than ten years. She is still innocent. She dated her last boyfriend for three years but never crossed the line. She got to know the hero within a few months. The male protagonist, an old man in his thirties who is the son of a senior official, is actually a virgin. The screenwriter is full of feudal ideas, but he cannot write anything that conforms to the normal order of feudal society.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

However, even though this drama has many flaws, looking back on the entire process of its broadcast. As soon as it started broadcasting, it received positive reviews from Douban, with the score reaching the highest peak of 8.8. This attracted many viewers to follow and watch the show, and the data soared. The good data naturally led to countless advertisements, and Tencent Video, the broadcasting platform behind it, also followed suit. Got some benefits.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

At the same time, the tea-ordering skills and Song Dynasty fruits that appeared in the series made some official media from the Song Dynasty or other museums come out to endorse , and the style became popular again. Combined with the broadcast of the finale, it cut a wave of leeks and sucked up the market in June. I have to say that this smooth and smooth performance did not suffer any loss, and the performance was quite good. It seems to be a different argument from the plot's flaws that everyone complained about in the past two days, which made people feel very upset.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

"Meng Hua Lu" can make everyone feel that there is a disturbing plot, but it can still achieve good results. It is because of the following three aspects.

The first aspect is that he is good at choosing roles.

Let a likable actor play the unlikable role, so that everyone feels empathize. Let the unlikable actor play the pitiful role.

This statement is too obvious. Zhao Pan'er has almost become the villain in everyone's eyes. She is played by Liu Yifei, the little flower with the best reputation after 85 years old. If this role were played by another person, he would have been scolded to death. It all depends on Liu Yifei's rich blood to support her reputation. Otherwise, it would really make everyone hate it with itch.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

So, Song Yinzhang, who makes everyone feel sympathetic and pitiful, is played by Lin Yun who carries such negative news as "campus bully". It is exactly the opposite of Liu Yifei's perspective. If this role were played by another actress, she would have attracted a lot of fans and countless people would support her and fight with the heroine. But unfortunately, because the two characters are exactly the opposite of the actor himself, makes everyone feel that it is impossible to bring emotions further outside the play.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

The second aspect is that the timing of the show's broadcast is perfect, coinciding with the rectification of the Douban platform.

Douban’s rectified score lock has caused its reputation to drop sharply after it opened so high. Before everyone could rush in and give everyone one star, Douban had already locked the score and stabilized it at 8.5, thus avoiding the drop in reputation. It will affect the data.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

In the third aspect, the drama team is smarter and will grasp the direction of public opinion. The publicity for the

drama when it first aired did not focus on exaggerating the drama itself. Instead, it used the current public opinion to accurately identify the audience's dislike of ugly men in costumes, and highlighted the value of Chen Xiao from the negative side.

From a click-through rate of over 100 million on the second day after it was aired, to the fact that so many people are willing to spend money for the finale to watch it on demand in advance, from a commercial point of view,

also combined with many current hot topics, held high the banner of feminism and independence, deliberately exaggerated the topic from the beginning, and occupied the commanding heights of public opinion.

is a good drama or a bad drama. Audiences who have watched it know it well, but it is an established fact that it has good grades and made money.

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