Boosted by a number of favorable policies in recent years, summer travel consumption is accelerating the recovery. Local fancy games and in-depth exploration experiences are popular. New products launched by travel platforms are also popular among young and trendy people. Data from a number of travel platforms show that since June, ticket bookings for local scenic spots in Shanghai have recovered to more than 80% of the same period last year. With Shanghai gradually opening museums and art galleries, as well as all indoor and outdoor A-level tourist attractions and cultural tourism venues from July 1, local tourism in Shanghai has ushered in another upward turning point.
There are new ways to play local tourism in Shanghai
html On July 1, a large number of cultural and tourism venues in Shanghai, including 4 national 5A-level scenic spots, opened, which brought a surge in the popularity of local tourism in Shanghai. Data from Meituan shows that on July 1st, the number of online travel visits in Shanghai increased by more than 150% month-on-month, and the order volume increased by more than 320% month-on-month. Among them, the online visits to the exhibition hall more than doubled month-on-month, the order volume increased nearly ten times month-on-month, and the red scenic spot Shanghai Songhu Anti-Japanese War Memorial Hall online visits increased six times month-on-month.While tourists are returning, many scenic spots in Shanghai have also launched various novel ways to play and night tours. Among them, the world's first immersive interactive light and shadow show featuring damper launched by Shanghai Center resumed its performance . In a 583-meter-high space, 480 point light sources are projected to the top of the space, making you feel like you are under the starry sky; a total of 136 lasers of 6 types are ever-changing; 244 speakers and the dome ring space create holographic sound effects, allowing the sound to be accurately positioned... when damping When the device swings with the wind, it can trigger multiple sets of sensor equipment tailored for it. The dynamic data captured in real time inspires the recombination of thousands of sets of music, images, and light and shadow matrices. The integration of technology and art, and the real-time interaction between people, space, and nature, are transformed into a fantastic natural audio-visual feast after precise calculations, becoming one of the highlights of the Shencheng high-altitude tour.
Above: The light and shadow show in Shanghai Center with dampers as the protagonist; Below: Overlooking Shanghai from the Shanghai Top Observation Hall
Based on the increasing demand for summer escape and the enthusiasm for appearance among young fashionable people, urban camping has also Become one of the leisure projects of Shanghai Tower . According to the person in charge of the Ctrip community project, the urban camping series combines outdoor aesthetics with life, food, and art. The lighting and prop placement are professionally designed to facilitate check-in and photography, creating a poetic world in the bustling city. Vivi, a camping enthusiast, said that most campsites are currently more than an hour's drive from the city. In addition, some camping requires bringing your own equipment, and there are high temperatures and mosquitoes. She does not prefer camping in the summer suburbs, but urban camping can solve the problem very well. Regarding the problem of poor experience, the time selection can also be more flexible.
Starting from July 1st, Shanghai Haichang Ocean Park will also start nighttime operations , extending the operating hours to 8:00 pm on weekdays and 8:30 on weekends, supporting the two ace night performances "Haitian Whales·Water Curtain" "Light and Shadow Show" and "Mountain and Sea Whale Electronic Music Carnival Parade" both return. Water trapeze, water curtain laser, and ocean dream floats are all on display, bringing visitors a unique summer night ocean style. It is reported that the opening hours of Shanghai Haichang Ocean Park Starlight Nightclub will cover the entire summer. Tourists can also choose to purchase nightclub tickets for discounted off-peak visits.
Night show at Shanghai Haichang Ocean Park. Picture provided by the interviewee
In the hot summer season, the animals in Haichang Ocean Park also start their fancy way of cooling off.. At noon, the sea lions seals in the Sea Beast Exploration Hall enjoyed the "fish flavored smoothie" carefully prepared by the conservation staff. The polar bears in the Iceberg Arctic Hall also enjoyed Nanhui peach , 8424 watermelon , Fengxian yellow peach Feast on the Shanghai-style "luxury fruit dinner". In order to ensure the healthy growth of marine animals in summer, the park's professional conservation team will regularly adjust and upgrade the diet of marine animals, and prepare fresh fish icebergs and seasonal specialties based on spring fish, mackerel, and herring. A feast of melons and fruits, etc., provides the animals with water, protein, and prevents heatstroke and cooling.
Data from the tourism platform shows that the destinations that consumers in Beijing and Shanghai are paying attention to recently are still local scenic spots, with Beijing Universal Resort and Shanghai Disney Resort receiving the most attention. As the summer vacation approaches, amusement parks, water sports, zoos and other summer-relieving and parent-child entertainment projects have become the most popular types of scenic spots.
Shanghai suburbs, Yangtze River Delta , Sanya hotels have recovered significantly
As the domestic epidemic prevention and control work has achieved positive results, various policies and measures have continued to work hard, hotels around Shanghai, the Yangtze River Delta and Sanya have also welcomed There was a peak of passenger flow.
html Within two hours of the announcement on the website of the Ministry of Industry and Information Technology on June 29 that the "asterisk" mark on communication itinerary cards was cancelled, the booking volume of Shanghai departure tickets on the Qunar platform increased by 100% compared to the same period on June 28, and increased by 237% compared with the same period last week. %.Data from Weekend Hotel APP shows that after the epidemic eased in Shanghai in June, Shanghai citizens’ willingness to travel increased significantly. Among them, the hotel order volume on the html hotel platform during the weekend before the end of June increased threefold from the previous month, exceeding the total volume in the previous three months and returning to half of the business volume in the same period in 2021. Among these orders, local hotel bookings in Shanghai have recovered quite strongly. Among them, Sofitel Songjiang Sheshan, Sheshan Maoyu, a Tribute Portfolio Hotel, Chongming Yiqinyuan Resort, and Shanghai Haichang Ocean Park Resort have become the most popular local resort hotels, ranking among the top ten in terms of bookings.
Sofitel Shanghai Oriental Sheshan Hotel . Picture provided by the interviewee
On the other hand, the demand for off-site vacations is also high. Before Jiangsu and Zhejiang loosen their policies on receiving tourists from Shanghai, Moganshan, Thousand Island Lake, Nantong, Zhoushan Island specialty resort hotels have been heavily booked. Among them, Moganshan Kaiyuan Senbo Resort, Nantong Sendi Tribe, and Huzhou Giraffe Manor are the top three in terms of bookings in Jiangsu and Zhejiang.
In terms of long-term tourism, Sanya hotel bookings still rank first . Sanya Haitang Bay Tianfang InterContinental, Sanya Atlantis, Sanya Leeman Sofitel and other hotels generated a large number of orders in early June. Sanya hotels were fully booked in late June, and local hotels ushered in the real peak season this year.
Shang Zhangyong, general manager of Hilton Garden Inn Sanya, told reporters that after the adjustment of local prevention and control policies, the hotel immediately noticed the rapid increase in traffic through online channels such as Meituan, and made corresponding product upgrades, such as creating products for parent-child families. snorkeling project for children, special benefits for shopping groups in cooperation with duty-free shops, etc. Shang Zhangyong said that since the end of June, the occupancy rate of Hilton Garden Inn Sanya has remained above 80%, showing a good recovery trend.
Looking at tourism consumption channels, resort hotel bookings rely more on social media. Since summer vacation is mainly for family vacations, consumers value resort hotel environment, parent-child facilities, catering, surrounding entertainment and other content. They learn more from pictures, texts or videos on social media, gain inspiration, and then directly Social media platforms complete bookings. Judging from the booking sources of the weekend hotel vacation APP, more than 80% of the order volume comes from relevant content recommendations on the WeChat platform and the Douyin platform. The title picture of
shows Fengxian Niulu Camping Resort. Photo provided by the interviewed unit.
Source: Author: Li Baohua
