Source: China News Network
Summer is approaching, and there are many positive signals in the tourism market. The situation of epidemic prevention and control is improving, prevention and control measures have been further optimized, policies on inter-provincial movement of people have been relaxed in many places, inter-provincial travel has resumed in more provinces, Universal Studios Beijing and Shanghai Disney have restarted one after another, and the number of hotel reservations nationwide in the past week has exceeded that of 2019 At the same time...the summer tourism market seems to be ushering in an upward "turning point."
On the one hand, the situation of epidemic prevention and control is improving.
Lei Zhenglong, deputy director of the National Health Commission’s Bureau of Disease Control and Prevention and first-level inspector, pointed out at a press conference on June 28 that in the past month, the overall situation of my country’s epidemic prevention and control has stabilized and improved, and the number of positive infections has continued to decline. , the number of epidemic-affected areas is also decreasing.
On the other hand, epidemic prevention and control policies are more scientific and precise.
htmlThe "Novel Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)" released on June 28 has optimized and adjusted the isolation management period and methods of risk personnel. The new version of the plan adjusts the isolation and control time of close contacts and immigrants from "14 days of centralized isolation medical observation + 7 days of home health monitoring" to "7 days of centralized isolation medical observation + 3 days of home health monitoring", and the close control measures are Adjusted from "7 days of centralized isolation and medical observation" to "7 days of home isolation".
△On June 10, passengers checked their tickets and entered the station in an orderly manner at the Shanghai Railway Station.
Many places have relaxed their policies on inter-provincial movement of people.
As the national epidemic situation continues to improve, Hainan, Jiangsu, Qinghai and other places have successively adjusted their epidemic prevention policies on inter-provincial movement of people. Among them, Hainan has adjusted the epidemic prevention and control measures for incoming and outgoing people. Before coming (returning) to Qiong, people from non-epidemic areas must use the green health code to go through check-in or other procedures for coming to Qiong. Nucleic acid negative certificates are not mandatory; Before (return), the nucleic acid negative certificate will be changed to once within 48 hours.
With the epidemic in Shanghai under control, many regions have relaxed their restrictive policies on people coming from Shanghai. In particular, Jiangsu, Zhejiang, Anhui and other places around Shanghai have adjusted the health management measures for people coming (and returning) from Shanghai. People-to-people exchanges between major cities in the Yangtze River Delta region have gradually resumed. Since June, Hubei, Ningxia and other places have fully resumed travel agencies and online travel companies operating inter-provincial team travel and "air tickets + hotel" businesses.
△Data map: Shanghai Disney Town resumes operations.
Universal Studios Beijing and Shanghai Disney have restarted one after another. On June 25, Universal Beijing Resort , including Universal Studios Beijing theme park , Beijing Universal CityWalk and Universal City Hotel, resumed opening with limited capacity as scheduled.
After the restart of Universal Studios Beijing, Shanghai Disney Resort announced on June 28 that Shanghai Disneyland will resume operations on June 30, and ticket sales and annual pass reservations will restart on June 29. After the announcement of
, searches for Shanghai Disney skyrocketed on various travel platforms. According to the Qunar platform, the search volume for the keyword "Shanghai Disney" increased by 380% instantly, ranking first among theme parks in the country. Hotels around Shanghai Disney have also become popular, with instant search volume increasing by 260%, and bookings month-on-month. It increased by 1.5 times on June 27.
Ctrip data shows that on the afternoon of June 28, the number of real-time visits related to "Disney" surged 655% month-on-month, simultaneously driving the popularity of Shanghai city visits to nearly double.
Tongcheng Travel Big data shows that within half an hour after the news was announced, searches for Shanghai Disneyland travel increased by 167% compared with the same period yesterday, of which local Shanghai tourists accounted for more than 40%. Searches for hotels around Shanghai Disney Resort have also increased, with searches for regional hotels rising 88% compared to the same period yesterday.
"After the test of the epidemic, Shanghai Disney can be reinstalled and restarted, which is of extraordinary significance to Shanghai. It is a symbol of Shanghai's return to fireworks and daily prosperity. It is also expected to drive a strong rebound in the summer tourism market." Qunar Huang Xiaojie, CMO, said that he believed that the huge radiating power of the "Disney Effect" would further drive the resumption of work and production in Shanghai's cultural tourism industry and inject another "boost" into the recovery of the national cultural tourism market.
Huang Xiaojie believes that the theme park is a very comprehensive business format that has a significant stimulating effect on comprehensive consumption such as transportation, accommodation, catering, and FMCG. For example, after Beijing’s Universal Studios theme park reopened on June 25, bookings at surrounding hotels increased by nearly 50% last weekend. As domestic epidemic prevention and control gradually stabilizes, if major domestic theme parks can make timely use of the traditional summer tourism season of July and August, they are expected to better stimulate local consumption. The opening of Universal Beijing Resort and Shanghai Disney is expected to exert the " multiplier effect" and drive the resumption of work and production, stabilization and recovery of the tourism consumer market in Beijing, Shanghai and the country.
△On June 25, Beijing Universal Studios theme park reopened. The picture shows tourists entering the park.
The number of hotel reservations nationwide in the past week has exceeded the same period in 2019
Under the influence of various favorable factors, industry insiders believe that the national summer tourism market is ushering in an upward "turning point."
On the Qunar platform, in the past week, the number of hotel bookings nationwide has exceeded the same period in 2019. Among them, bookings in Changsha increased by 58% compared with the same period in 2019, Haikou by 29%, Foshan by 20%, Chongqing by 19%, Chengdu by 12%, and Sanya hotel bookings have basically recovered. to the same period in 2019.
The number of air ticket bookings last weekend (6.25-6.26) increased significantly compared with the previous weekend. Among them, the top ten popular destination cities with the highest growth rates are: Tianjin, Xiamen, Zhengzhou, Dalian, Urumqi, Sanya, Haikou, Shenyang, Beijing, Nanning, with increases of more than 80%. Among them, Tianjin, Xiamen, Zhengzhou and Dalian have more than doubled year-on-year.
Among them, the number of air tickets issued to Sanya during the weekend (6.25-6.26) increased by 93% compared with the previous weekend (6.18-6.19), and the number of air tickets issued to Haikou increased by 92%. Among them, the ticket issuance volume from Shanghai to Sanya increased by nearly 1.5 times.
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