Who is this handsome guy?
He is the superstar in the tennis world Roger Federer (Roger Federer)
Well, when I saw this name, I felt that the price should not be excessive.
However, as soon as this decision came out, all major media were basically questioning: "What happened to Uniqlo?"
Like " Wall Street Journal " (Wall Street Journal) gave the title:
$300 Million for an Aging Tennis Star? Roger Federer Is Worth It, Uniqlo Says
.3 billion for an aging tennis star? But Uniqlo says Roger Federer is worth the price
Weeks after it signed Roger Federer to a $300 million endorsement deal, Uniqlo is explaining why a company not known for sports attire is making such a big commitment to a tennis player in the twilight of his career .
Weeks after signing the sky-high $300 million endorsement deal, Uniqlo finally came out to explain why a company not known for its sports equipment would spend such a large sum to hire a tennis player who is already in the twilight of his career. .
The Japanese clothing giant said that Federer will participate in the product design process, will also appear in Uniqlo advertisements, and will wear Uniqlo clothes in competitions, charity events and other public occasions. At this year's U.S. Open, Federer also wore a polo shirt and shorts newly collaborated with Uniqlo.
"The collaboration is much bigger than sports," said John Jay, Uniqlo's global creative director. "We develop high-performance clothes for everyone off the court, and we'd like to think the technology is good enough for an athlete."
John Jay, global creative director of UNIQLO, said: "This collaboration is about much more than just sports. What we do is make high-performance clothing for all ordinary people outside the game, and we want to let everyone know about our technology. "Good enough to meet the requirements of athletes."
In the next 10 years, Uniqlo will spend approximately US$30 million per year on this deal, so the outside world is puzzled as to why this Japanese brand insists on finding Federer to be itself. ambassador?
After all, although he just won his 20th Grand Slam (Grand Slam) at the Australian Open this year, he has just turned 37 years old and is already recognized as someone who is about to retire.
Moreover, Uniqlo is famous for its basic models, not sports equipment.
In addition, signing Federer as 's off-the-court representative may also be troublesome, because Federer is a very private person outside of competition.
In this regard, the just-mentioned global creative director John Jay said that this is part of the charm of this thing.
"There's a certain level of being discreet and private that we cherish," he said. "Of course, we're running a business, but we very much respect that part of his life."
"There's a certain level of being discreet and private that we cherish," he said. That level of discretion and privacy is something we value. Of course, we're in business, but we also respect that side of his life."
As for Federer, he said it's his love of fashion and travel. , and his good impression of Asia, which made him choose to become the ambassador of this brand.
âWhat really resonated with me when we were speaking to UNIQLO was that they respected me not just as an athlete but also as a person with interests and passions beyond the sport,â Mr. Federer said in an email. âI have to eventually think about life after tennis and Uniqlo was a great match for that."
"One of the things that really resonated with me was that when we were talking to Uniqlo, they respected me not only as an athlete but also outside of sports. hobbies and pursuits. I finally had to think about what I should do after my tennis career, and Uniqlo was a good choice.â
OK, letâs talk about todayâs word
So, letâs make a sentence~
She agreed to collaborate with him in writing her biography.
She agreed to collaborate with him in writing her biography.
- Related hot spots:
- English bilingual reading
- sentence pattern conversion
