This July obviously belongs to the sports circle. The World Cup knockout rounds are in full swing. James went to Angeles City for school district housing. Cousins also followed the footsteps of Durant and joined the Warriors with a minimum salary after playing. But I want to talk today. UNIQLO, but the origin is still related to the sports circle, that is, tennis legend Roger Federer, who has maintained cooperation with Nike for more than 20 years, became the global brand ambassador of UNIQLO after the expiration of his contract.
This is another tennis superstar signing with UNQILO after Djokovic .
UNIQLO, one of the top clothing retail brand giants in the world, a brand that almost everyone has a few pieces in their wardrobe, which is easy to wear and affordable. As early as the 1990s, UNQILO used the business model of the famous American clothing brand GAP as a reference to provide low-price, high-quality products. But a few years ago, the words UNQILO and fashion trends did not seem to have much to do with each other. At least for me, who is engaged in the fashion media industry, at best I would only buy a few UNIQLO solid color bases.
But recently, friends who follow UNIQLO can easily find that UNIQLO is constantly "making things happen" to increase its voice in the fashion market. The most influential one is the cooperation between Christophe Lemaire, the former creative director of Hermès (Hermès) and UNIQLO. The reason why he is the predecessor is because after the two seasons of the two joint brands were sold well, Lemaire resigned from Hermès willfully: "Although I have a lot of affection for this place, Hermès is too far away from people's lives."
So he joined I found UNIQLO, which is very close to people's lives, and took over the UNIQLO Paris R&D center to personally create UNIQLO U COLLECTION. There is an independently created series UNIQLO U COLLECTION.
Simple yet advanced, this is designer Christophe Lemaire’s understanding of fashion, and this is the origin of the legend of “buying Hermès designs at cabbage prices”.
Let’s look back at UNQILO’s previous classic joint series, as well as Jil Sander’s +J series released in the autumn and winter of 2009 and the uu series launched by UNDERCOVER in 2011 with Jun Takahashi. The birth of +J has created a civilian Hi- End's joint road, and the cooperation series with UNDERCOVER is not only a complete series spanning men's, women's and children's clothing, but Takahashi Jun also added his own design creativity for music and rock to UNIQLO's civilian clothing, shocking the entire Japanese fashion industry. It's a pity that these two companies have not cooperated with UNQILO for a long time, and they feel that they still have unfinished business.
The next thing I want to talk about is the UT series of UNQILO that we are most familiar with. Born in 2003, it is the brand's flagship T-Shirt series. It cooperates with different units every season, such as STAR WARS, Coca-Cola, etc. Until 2014, the brand specially invited the trend godfather NIGO to serve as the first UT series creative director.
In addition to NIGO, the brand also invited NIGO’s friend Pharrell Williams to join UT.
In 2016, there was another big name connected with UNQILO UT: KAWS. If you are a fashionista who pays attention to street culture, then the name KAWS will definitely be familiar to you. Even if you cannot remember him as a person, you will definitely recognize his works. The design style of
KAWS is wild and unconstrained, transforming the art itself and giving it a new lease of life. His artistic works include paintings, sculptures, drawings, toys and street graffiti. He integrated the trend with art and brought graffiti art into the palace and into people's lives.
Not only that, KAWS also has its own brand OriginalFake. Apply street art to clothing. However, as we all know, OriginalFake ceased operations in 2013.
Therefore, the joint branding between KAWS and UNIQLO UT for the spring and summer of 2016 is a win-win situation for both parties. UT creative directors NIGO and KAWS strive for excellence in all elements. The
co-branded series aroused a frantic rush from the public as soon as it was released. The popularity has even developed to the point where scalpers have a monopoly and increase the price for purchasing.
followed closely. In the autumn and winter of 2017, the new UNIQLO UT x KAWS autumn and winter series will be officially launched at the end of November. This time, PEANUTS is invited to join the three-party co-branding, and it is still sold out at a super fast pace.
This summer, KAWS and UNIQLO UT are joining forces again, and this time Sesame Street is here to help.
Edison Chen, Jay Chou, and cousin Liu Wen all got their hands on it before it was released. And of course KAWS’ own daughter.
KAWS x UNIQLO UT x Sesame Street three-party collaboration has been officially released on June 29. The price is still the same, 99 yuan for adults and 79 yuan for children. It is a great deal. I believe many friends have already bought it!
2018 has just passed. In addition to KAWS and Sesame Street, UNIQLO UT has also launched Marvel superhero themes, and launched a number of joint collaborations with "Weekly Shonen JUMP" and Takashi Murakami.
UNIQLO UT launches a new joint series to celebrate the 50th anniversary of the classic comic magazine "Weekly Shonen Jump" published by Japan's Shueisha. Both parties chose to draw inspiration from many popular comics in "Weekly Shonen Jump", including "Dragon Ball", "One Piece", " Naruto ", " Shogun ", " Gintama ", " Bleach" " and " Saint Seiya ", etc., and brings more than 40 types of printed T-Shirts with diverse designs.
UNIQLO UT x Japanese contemporary art master Takashi Murakami x DORAEMON co-branded series, this colorful "blue fat man" is probably loved by friends all over the world.
In 2017, UNIQLO cooperated with the well-known British fashion brand JW ANDERSON to launch a joint series that was well received. Apart from style, price is of course more important to young people.
In 2018, the second cooperation plan between the two parties came as promised. Designer Jonathan Anderson drew inspiration from Britain's famous Brighton Beach, integrating high-quality fabrics, practical functions, exquisite details and bright colors to recreate the elegant appearance of the summer resort in the 1950s.
This year, UNIQLO announced its first cooperation with Bottega Veneta creative director Tomas Maier. The designer combined the personal brand's beach casual style with UNQILO's "suitable for life" concept. This series of items is specially designed for vacation, and it is also suitable for everyone. Another opportunity to buy affordable fashion items at UNIQLO!
has introduced so many UNIQLO's joint works this year. In addition, Takahiro Kinoshita, the former editor-in-chief of "POPEYE", officially announced that he would join UNIQLO in May. In an interview, Kinoshita Takahiro said: "While working at "POPEYE", I found that young people nowadays often wear UNIQLO items. I wanted to see what kind of charm this brand has that can make young people so fascinated." Legend The Japanese men's fashion magazine "POPEYE" must be familiar to everyone who likes fashion trends. The arrival of Takahiro Kinoshita will definitely increase UNIQLO's voice in the fashion market.
Thank you all for reading this. Having said so much, although it is not a trendy brand in the strict sense, it is undeniable that UNIQLO has made some noise in the trendy market, allowing more people to get what they have always wanted at an affordable price. Trendy items. I think you can’t even count how many pieces of UNIQLO you have added to your wardrobe over the years.
Editor: Yen
(all pictures in this article are from the Internet)
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