At 8pm Beijing time on July 2, Uniqlo issued press materials to the media on time, officially confirming Federer as Uniqlo’s global brand ambassador. This time point was to deduct the time of the Wimbledon match. In the end, Federer quickly defeated his opponent Lajovic on the gr

At 8 pm on July 2, Beijing time, Uniqlo issued press materials to the media on time, officially confirming Roger Federer as Uniqlo’s global brand ambassador . This time was to deduct the time of the Wimbledon competition. In the end, Federer Quickly defeating his opponent Lajovic on the grass to advance - the result of the game or even the opponent is almost completely unimportant. What is important is that all Federer's equipment has been replaced by Uniqlo, except for Wilson's racket and racket bag, and the sneakers are still from NIKE.

Because Uniqlo does not have tennis shoes in its product line, according to current rumors, Federer’s team is negotiating with adidas, and it is possible that the three stripes will be replaced on his feet in the future. At least for now, if you are used to wearing NIKE, it will be no problem for you to make the transition (or will NIKE eventually negotiate a sneaker sponsorship?). The important thing is that Federer and NIKE have been together for 24 years - the cooperation from Federer's debut to the present has officially come to an end. .

We published in mid-June "Will Federer sign with Uniqlo?" This could be a $300 million big business in 10 years." The report introduced the whole process and the various signs that emerged at the time, which were finally confirmed at the Wimbledon as expected. However, UNIQLO did not disclose the details of the contract in this official information. Whether it is a 10-year long-term contract and US$30 million per year, this may be confirmed in other ways later, but there will basically not be much difference. Federer and NIKE last time A 10-year contract with a total price of US$120 million, US$12 million per year. After the contract expired in March this year, Federer's team hoped to continue signing a long-term contract, but NIKE's hesitation finally gave Uniqlo an opportunity.

NIKE's hesitation is that Federer is already a 37-year-old veteran and his sports career is indeed entering the end stage. In the view of Federer's team, Federer represents more than just a player. He still has longer-term commercial value and influence. In fact, NIKE and Federer also launched an RF series. Now that the two companies have broken up, the future direction of this series will also become a topic worthy of attention in the future.

Starting from this Wimbledon, the Swiss King will spend time with Uniqlo - according to the way Federer's team has done in the past, as long as there are no big problems, we can expect Federer and Uniqlo to continue to work together for a longer period of time. Go down. Federer has currently cooperated with a large number of brands such as Rolex and Wilson for more than 10 years. Both parties have grown together and achieved each other. This is really a good example of business cooperation (of course, in addition to mutual understanding between the two parties, the athletes themselves must also be strong enough. ...), and for Uniqlo, signing Federer at this stage is obviously not just focused on on-field communication. As one of the athletes with the highest commercial value, Federer is the global marketing and brand promotion resource that Uniqlo urgently needs.

By the way, the suit Federer just wore at Wimbledon was designed by Christophe Lemaire himself. Lemaire ended the UNIQLO AND LEMAIRE series at Uniqlo and directly became the artistic director of Uniqlo. He was in charge of the Paris R&D center and was responsible for the Uniqlo U series. A small stand-up collar design makes Federer look much younger. It also includes maroon edge details and the use of DRY-EX functional fabric developed together with Toray. Now we can also look forward to Uniqlo’s subsequent tennis product lines.